Displaying 1 - 36 of 4379 results
Tell us a bit about your role! Is there a “typical” day? There’s very little typicality or predicatability in the work that I do, so I like to start my days with structure. A typical morning for me begins with a workout and a coffee. I like to...
Posted by: Creativepool Editorial
Digitas LBi Chicago, the digitally-focused agency, has created a new brand identity for the Chicago Park District's “Night Out In The Parks” program. The program involves a series of events happening in the evening all over the city with...
Posted by: Benjamin Hiorns
Leo Burnett announced yesterday that Nigel Tribe had been appointed as head of strategy for Leo Burnett Singapore and global planning director for SKII. This appointment comes hot on the heels of not only some major recent wins for the agency...
Posted by: Benjamin Hiorns
How can you not love the Heineken brand? Apart from being one of the most popular brands of beer out there, the Heineken brand is famous for its own resilience and adaptability, always embracing change with open heart and trying to capture the love...
Posted by: Creativepool Editorial
Last week, George Nguyen departed TBWA\Toronto for pastures new, and it was finally revealed yesterday that he was to move into the same role at McKinney in New York, filling a vacancy left by Alex Van Gestel, who left the agency late last year....
Posted by: Benjamin Hiorns
London-based digital agency Ais has just announced the promotion of Liz Barnsdale to the role of the agency's managing director. She previously served as client services director at the agency. On the management board, Barnsdale will join executive...
Posted by: Benjamin Hiorns
Tell us a bit about your role! Is there a “typical” day? Is it cliche to respond by saying that no two days are the same, because that’s true. No two days are the same. Since taking the helm of creative at PHA, the role is...
Posted by: Creativepool Editorial
Creative directors are amongst the most coveted individuals in the creative industries. They are generally recognised as kings and queens of their respective fields - masters of all trades that can wield relationships as confidently as they wield...
Posted by: Creativepool Editorial
Ryan Michlitsch is a San Francisco-based Creative Director working at Hook. Skilled in design, user experience, art direction, UI, branding, team building and leadership, he’s worked at ad agencies from the Midwest to the West Coast. Over the...
Posted by: Creativepool Editorial
Simon Corbett, CEO at Jargon PR and Adam Smith, Managing Director of Rawnet, discuss why legacy brands need to reconsider their digital strategies and reap the benefits, and how customer-centricity will be the key to a successful digital...
Posted by: Creativepool Editorial
For this week’s Getting to Know, we’re talking to Benedict Buckland, the Creative Director at alan. the B2B marketing agency that's a part of Raconteur. Benedict’s career path is far from a conventional, having started at the tail...
Posted by: Creativepool Editorial
Many industries had to move their entire networks online overnight in March of 2020, however, there is no doubting the impact a well-run live event can have for brands of all shapes and sizes. However, with all COVID restrictions having now lifted,...
Posted by: Creativepool Editorial
The easiest way to impress the Gaviscon brand? Show that you can 'get' them and what they do. For years positioned as leaders in the UK health sector, Gaviscon still has plenty of opportunities to pursue more growth and it won't be afraid of doing so...
Posted by: Creativepool Editorial
The executive creative director (or ECD) is the head honcho as far as the creative team is concerned. The person behind the curtain engineering the creative identity of a company and facilitating the adoption of that identity throughout all media...
Posted by: Creativepool
“Heavy is the head that wears the crown.” That’s the well-worn cliche that continues to hold billions back from greatness every single day but for some, the crown seems to fit pretty naturally. Such is the case with all the best...
Posted by: Benjamin Hiorns
Amstel is one of the largest beer brands in the international scene. Few will know, however, of its humble origins in 1870, and how it rose to such worldwide success. Fast forward over a century later and Amstel now stands for friendship and...
Posted by: Creativepool Editorial
Those of you not too familiar with the gaming industry might picture game development as the effort of a large team of programmers and artists, all working on a monumental interactive experience. Yes, that happens. But sometimes, it is just the dream...
Posted by: Creativepool Editorial
If one were to ask how exactly André Felix got to become the Global Creative Director of WhatsApp, the man would probably say that it had nothing to do with himself. We beg to differ. Grown up in a Brazilian favela, André moved to the US...
Posted by: Creativepool Editorial
Resilience, hard work and an endless passion for design. These the ingredients that brought Vocabulary Director of Experience & Product Ana Nicolau to become who she is today - an accomplished leader and established woman in the creative...
Posted by: Creativepool Editorial
When it comes to inspiration, few things are as important as being able to remain open to new inputs. Creativity isn't always about doing something original. Sometimes, looking at work that has already been done can help you come up with new,...
Posted by: Creativepool Editorial
Today, I take a drive with my amazing girlfriend, Sierra Eidson, who became an Art Director in less than a year. Her story is that of a career change and searching for where you belong, moving from Account Service to Strategy and ending up as a...
Posted by: Kevin Forister
As a writer with nearly 30 years’ experience (currently creative director at Jellyfish, and Copywriting, Branding and Tone of Voice trainer), let me tell you one thing: The words matter. Whether you write for the web, social, TV, film, the...
Posted by: Max
As part of our "Brand Perspective" Annual 2018 judges series, meet Lisa Hogg. Tell us what you do for a living and who you work for? I am a Brand Marketing professional and currently am the EMEA Marketing Director for TOMS, based in Amsterdam. I...
Posted by: Heather Deacon
WGSN’s colour director Jane Monnington Boddy tells the fascinating history of how humans have attempted to communicate and define colour, following the launch of a major new colour system. Colour is one of the purest and most primitive forms...
Posted by: Coloro
US telecom giant Verizon is looking to take its creative work in-house after hiring Apple’s former global group creative director, Andrew McKechnie (see hero image), to serve as its first Chief Creative Officer. McKechnie will be tasked with...
Posted by: Creativepool Editorial
Strategy Analytics, Inc, the company which provides advisory services, consulting and actionable market intelligence for emerging technology, mobile and wireless, digital consumer and automotive electronics companies, have predicted that by 2018,...
Posted by: Benjamin Hiorns
It was announced yesterday that Phil Buehler has been named as the new executive vice president/ global director of strategic planning at Porter Novelli. In this role he will be leading the public relations agency's award-winning analytical team, who...
Posted by: Benjamin Hiorns
Emma-Kate Dobbin, the former head of social media retail at Telstra, has been named as the new social content director at M&C Saatchi's Sydney office. Dobbin is not only an experienced social content strategist, but is also an award-winning...
Posted by: Benjamin Hiorns
With former chief strategy officer Claudine Cheever departing Saatchi & Saatchi New York for an as yet undisclosed role within another Publicis Groupe agency, Wanda Pogue has been named as her successor. Pogue is a Saatchi veteran whose most recent...
Posted by: Benjamin Hiorns
Porter Novelli, one of the leading public relations agencies in the world, named Fenella Grey as managing director of its UK office yesterday in a move which is effective immediately. Grey has 17 years worth of cross-practice agency experience,...
Posted by: Benjamin Hiorns
Ogilvy Public Relations announced yesterday that Jennifer Banovetz has been appointed as senior vice president and brand marketing group director of the integrated global communications firm, which is based in Los Angeles. Effective from the 4th of...
Posted by: Benjamin Hiorns
It was announced yesterday that Justin Tauber is to assume the position of Director of Platforms and Operations at Lowe Profero in Australia. The role was created especially for Tauber, who previously held the title of Head of Platforms at Lowe...
Posted by: Benjamin Hiorns
Collective London create highly effective interactive work through insightful strategy, innovative ideas, and beautifully crafted experiences that people want to share. How did you get into advertising? After finishing university I answered an...
Posted by: Creativepool
"A new agency 28 years young. Brass is a new breed of marketing communications agency. Using new insight, ideas and technology, we help clients succeed in a world of constant change." What do you actually do? Work on strategy and creative delivery...
Posted by: Creativepool
"We Love... A fresh new take on what a digital creative agency can be... Progressive and flexible, driven and creative, we offer an alternative way forward in terms of design, strategy, attitude and ultimately deliverables. Our strength lies in our...
Posted by: Creativepool
"Heavenly is a branding agency established in 2002. We believe in capturing people's imagination with refreshing brand strategy and iconic creative work. We work the world over. From America and Russia to the Middle East and India. With the biggest...
Posted by: Creativepool