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Trends

Speaking South African

It’s no revelation that language defines our lives. Through our interactions and understanding, our laughter, comfort and our survival, language plays a leading role in every little moment. We all know the value of a smart and beautifully...

Posted by: Nikki Bentley
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Features

Yummy! Why are we being spoken to like children?

Although one never expects a bingo company's advertising to be the height of sophisticated creative communication, I am being driven slowly crazy by Gala's new strapline. 'Sing Gala-la-la' it goes. Leaving aside the obvious gaffe they've made by...

Posted by: Magnus Shaw
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Features

*&%££!! On copywriting, artichokes and swearing.

I think I've only ever met two people who never swore. One for moral and religious reasons, the other had taught herself not to, because she thought she was doing it too much. I admired them both for their self-control and adhering to something they...

Posted by: Magnus Shaw
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Advertising

When adjectives go bad. Who's ruining straplines?

Something has gone terribly wrong with the strapline. Not just a particular strapline, but straplines in general. And I don't mean they're just not much cop these days (although as American 'Realise The Potential' Express will tell you, they're not)....

Posted by: Magnus Shaw
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Features

I’m LMAO. Y? Just cuz it’s gr8 2 C U! Lol!

I remember when all this were fields. And young people had respect for their elders. And dash it all, people spoke English PROPERLY in my day! Yes, I’m sure we’ve all heard the same old rant - if not from grandparents then from the old...

Posted by: Ashley Morrison
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Features

Please peruse this article for your edification...and stuff...

The other day, somebody accused me of being “such a copywriter” about something or other. I think I’d used the word “malapropism” and nobody else in the room knew what it meant. My being called “such a...

Posted by: Ashley Morrison
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Advice

Job Description: DTP Operator.

Printed materials, such as books, newspapers, magazines, brochures and advertising, need to be well designed and laid out to make them attractive and easy to read. DTP (desktop publishing) operators use DTP software and photo-imaging software to put...

Posted by: Creativepool
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Advice

Opinions - Wright ore rung. Does spelling really matter?

by Magnus Shaw Browsing through my emails this morning, discarding increasingly bizarre spam along the way, I was struck by a common element. Of the dozen or so genuine messages, over half contained basic spelling mistakes. I wasn't particularly...

Posted by: Creativepool
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Advice

Job Description: Journalist.

It is a journalist's job to find news and to report on it as quickly as possible, in an arresting and engaging style. Whether reporting on a local planning decision or a dramatic international conflict, journalists play a key role in society. They...

Posted by: Creativepool
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Advice

Job Description: Proofreader.

A proofreader performs a 'quality check' on publications, usually just before they are due to go to print. Proofreaders get involved after others, such as the author, editor and typesetter, have done their jobs. It is the proofreader's role to act...

Posted by: Creativepool
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Features

Thinking outside the corporate box.

by Ashley Morrison. As a copywriter, a major part of the job revolves around using the right words to convey the right message in the most effective and persuasive way possible. If you're selling a product, you want the customer to read the copy and...

Posted by: Creativepool
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Inspiration

Brand Case Studies: Duolingo's language learning revolution

Duolingo has been enabling users to learn languages at the speed of their lives since 2011. Solving dead pockets of time with an addictive app and accompanying website which actively combat necessary but insufficient moments-such as waiting for an...

Posted by: Kate Lewin
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Technology

GREY invents content-based subliminal language learning for Langenscheidt

Langenscheidt is the biggest publishing house for foreign languages in Europe. However, printed dictionaries are increasingly being substituted with digital alternatives. The brand is facing this challenge head-on in a partnership with GREY Germany,...

Posted by: Creativepool Editorial
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News

Mind your language. Why Spotify has nothing to fear from the ASA.

I've written before on the clumsiness and general lack of bite of the ASA (Advertising Standards Authority) and this week sees them back in action, in hot pursuit of Spotify. It seems the music streaming site recently threw out an email to selected...

Posted by: Magnus Shaw
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Features

EGX 2019: Is gaming finally embracing its past?

We’re used to technology always moving forward. The work we do with our tech clients almost always focuses around communicating how the latest advances will benefit the user at home. Improved, increased, optimised. It’s become part of the...

Posted by: Rob Pratt
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Features

What PR lessons can we learn from Brexit?

Brexit: the PR disaster that simply won’t go away. Heads have rolled, reputations have been severely tarnished, promises have been made and broken, and all the while the UK public has been left scratching its proverbial head trying to work out...

Posted by: Creativepool Editorial
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Careers

Fishing for Account Based Marketing

ABM writing is nice work if you can get it. And you can. For an industry where clear language is meant to be currency, the world of copywriting doesn’t half love those acronyms. B2B or B2C? What’s the expected ROMI? How are you...

Posted by: Mr. Write
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Inspiration

Company Spotlight: Maximising Studio Output

Ove the last 12 months, London-based design company Studio Output has shifted its focus with an increased emphasis on digital work. “Believing that brands are defined by their digital experiences, we’ve evolved from a generalist design...

Posted by: Creativepool Editorial
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Design

DixonBaxi ushers in new era for AC Milan with bold rebrand

European football giants AC Milan have launched a new club visual identity system, developed and designed by London-based brand agency DixonBaxi. The rebrand, which ties in with the start of the Serie A 2019/20 season marks the beginning of a brave...

Posted by: DixonBaxi
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Advertising

Behind the Idea: Bringing boys to men with Gillette

South Africa celebrated Women’s Day earlier this month and to coincide with the event, men’s grooming brand Gillette paid tribute to the women who are raising a new generation of men in the country. Created by Grey Africa, a video shares...

Posted by: Creativepool Editorial
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Inspiration

Member Spotlight: Flipping the script with copywriter Vikki Ross

Brand and tone of voice specialist Vikki Ross didn’t take your average route into copywriting but has carved out a successful career by going off script. “I’m from the school of Work Your Arse Off,” she says. “I did...

Posted by: Creativepool Editorial
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Features

Turn up the volume on your brand identity

It’s obvious when you think about it. Your brand speaks to your audience. It occupies ‘mental space’ in the minds of your most loyal consumers. You NEED to know how it sounds to your customers. But you probably won’t find...

Posted by: ifour
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Inspiration

Member Spotlight: Moving and shaking with art director David Simoes

Things move fast in advertising. After writing a series of short stories to a creative director working on Unilever back in his hometown of Lisbon years ago, David Simoes managed to bag a meeting at the agency while looking for his first job. The...

Posted by: Creativepool Editorial
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Advertising

Behind the Idea: Keeping calm with MoneySuperMarket

Earlier this year, creative agency Engine launched a new campaign for MoneySuperMarket signalling a fresh direction for the brand. The work was unveiled alongside a new logo and visual identity and encouraged consumers to ‘get money...

Posted by: Creativepool Editorial
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Social Media

Why World Emoji Day happens on 17 July

World Emoji Day is being celebrated across the world today on social media and beyond with a host of fan comments, online discussion and articles about the universal language. Emojis have become an entertaining form of expression cutting out the...

Posted by: Creativepool Editorial
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Design

New Asian food branding builds on Without's Wahaca work

London-based Without Studio has designed the brand and packaging identity for new Asian food brand Kelly Loves, building on its previous work for well-known Mexican food company Wahaca. The branding, inspired by Korean food entrepreneur Kelly...

Posted by: Creativepool Editorial
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Features

What brands can learn from Love Island

Love Island is back. For the rest of the summer in the UK, our screens will be blessed with the sights of sun-kissed sceneries and troublesome twenty-somethings with enviable physiques. While you can accuse the show of being many things, it’s...

Posted by: Creativepool Editorial
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Trends

Essential reads in March 2019

Our CEO, Anant Sharma, curates his top five reads of March. From early age retirement homes to CCTV that pre-empts a thief, it was all about the change of pace last month. The pace of change seems to be accelerating across all sectors. The use of AI...

Posted by: Matter Of Form
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Advice

Master the art of negotiation

“Every negotiation is different, but the basic elements do not change.” These are the wise words of William Ury, a prominent academic negotiation trainer. Based on history, we know that great negotiators can prevent wars, build...

Posted by: Katrina Cooper
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Benk + Bo bring you the Workshop Zone @ Connect: London

Benk + Bo, the multifunctional space for creatives in Spitalfields, London, are bringing their Scandinavian design and aesthetic to the Workshop Zone at Connect: London on November 21 and 22. Join them for a cup of coffee and learn about how the...

Posted by: Creativepool
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Inspiration

Anxiety, loneliness, heartbreak, Peanuts

Peanuts! A children’s comic strip, with the coolest dog in the world, reaching more than 350 million people in 75 countries. But a comic strip way ahead of it’s time, addressing modern day neuroses such as anxiety, loneliness and...

Posted by: Stephen ONeill

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