Displaying 1 - 36 of 1211 results
One of the challenges for any new business is for the work to establish a meaningful connection with it's potential customers. In some cases it makes sense to look no further than the surrounding community. Any business in a small community with a...
Posted by: Glenn Rummler
In a move that could be called regressive, but in fact represents a bold shift for a beloved brand, Miller Lite, the 'original' American light (low calorie) beer is taking its customers back to 1975, when the beer first made its impact and...
Posted by: Benjamin Hiorns
Anheuser-Busch, the brand behind the ubiquitous American beer Budweiser, recently announced a partnership with the award-winning experiential marketing platform Gratafy. The partnership will enable the world's largest beer brand to connect with its...
Posted by: Benjamin Hiorns
It is one of the most recognisable paintings of the 20thcentury. It has been ripped off, spoofed and copied thousands of times. Among other things, it has sold pharmaceuticals, beer and biscuits. Few people can actually tell you what it’s...
Posted by: Patrick Collister
The Red Dress - Brewdog Craft beer brand Brewdog has released a new drink, featuring both a recipe and packaging designed to raise awareness about the impact of climate change. The beer is titled “Make Earth Great Again,” in reference to...
Posted by: Creativepool Editorial
Asahi Super Dry was the official beer of Rugby World Cup 2023, a fact that was promoted by Made in Amsterdam last year in a multi-channel campaign, running across TV, Social, (D)OOH & Retail. The collaboration between Made in Amsterdam and Asahi...
Posted by: Creativepool Editorial
Beer and music are two things I’d probably struggle to live my life well without. There is also a definite link between the two. I mean, who has ever been to a live gig and not been struck by the sticky floors and the ridiculous queue at the...
Posted by: Benjamin Hiorns
Beck's recently introduced Beck's 70+, a limited edition beer specially designed for more mature drinkers. As our taste buds age, we develop more resistance to bitter flavours, and Beck's has created a new formula that compensates for this change by...
Posted by: Creativepool Editorial
Robot Food has refreshed the branding for Danish beer brand Tuborg. The Leeds-based strategic branding gave the iconic beer a refreshed design look to emphasise Tuborg as a “proud parent brand,” harmonising the primary packaging around...
Posted by: Creativepool Editorial
Creative agency ico Design was recently tasked with bringing niche fragrance brand Commodity into the mainstream by amplifying a new core product philosophy to appeal to a global audience. It first started by addressing what the brand stood for,...
Posted by: Creativepool Editorial
Until recently alcohol-free beer was seen as something of a joke and there was a definite and unnecessary stigma attached to it. But over the last few years there’s been a genuine concerted effort towards creating decent alcohol-free beers that...
Posted by: Creativepool Editorial
Beer is my weakness. It always has been. My father worked for a brewery when I was young and my mother would dry the leftover hops and hang them in the kitchen, so that very specific, slightly earthy aroma has been a part of me for as long as I care...
Posted by: Benjamin Hiorns
It's not every day that you come across a premium craft brewery drawing inspiration from the legends of rock 'n roll. SingleCut is based in New York City and the brand was in need of concepts, packaging and designs for a new brew to be released over...
Posted by: Creativepool Editorial
Whether it’s your first violin solo at a school recital or your first performance in a sold out concert hall, American Express wants to let you know it's Right Behind You. Prettybird director Max Malkin offers a unique perspective for agency...
Posted by: Hype
Rock-themed craft brewery SingleCut Beersmiths has gamified the labels of its latest IPA, Big in Japan, to tell stories of well-known songs that got their big break in the country. The unique can packaging created by Zulu Alpha Kilo honours four...
Posted by: Creativepool Editorial
Thirst Craft - Cold Town Beer There's a new craft beer brewery in the notoriously chilly city of Edinburgh, but they didn’t have a name, positioning or brand to speak of - so they turned to Glasgow studio Thirst Craft. With over 2,000...
Posted by: Creativepool Editorial
Pentagram - London Design Biennale This year's London Design Biennale will be devoted to the theme of emotional states and how design affects every aspect of our lives (the way we live and how we live) and influences our very being, emotions and...
Posted by: Creativepool Editorial
Melvæ r & Co - What's Brewing? It is a little-known fact that Norway has some of the strictest laws in the world when it comes to alcohol. So much so that apart from going to a bar, the only place you can get hold of anything stronger than...
Posted by: Creativepool Editorial
Joint is launching the latest instalment of “Ultimate Beer Sheds,” a content series for the Badger brewery that partners with Unilad to showcase the ‘ultimate beer shed’ created for lucky Badger fans. Celebrating the British love affair with...
Posted by: Creativepool Editorial
Officer & Gentleman - Pornhub Contrary to what many of us may think, sexual desire doesn’t diminish with age. In fact, it’s one of the last functions people lose in their golden years. Add to that increased life expectancy, advances in...
Posted by: Creativepool Editorial
In a move that trumps even Banksy and his free art print ploy, the craft beer maestros at BrewDog are reportedly rewarding people with free beer if they vote in the General Election on June 8. The craft brewer is rewarding voters a free Punk IPA at...
Posted by: Benjamin Hiorns
BrandOpus - Blue Dragon Blue Dragon has unveiled a bold, vibrant new brand and packaging range, created by BrandOpus. Founded in the 1970s, Blue Dragon were pioneers in introducing traditional Asian flavours to the UK market. In the 40 years since,...
Posted by: Creativepool Editorial
StudioMono - Kingsbury Press StudioMono has rebranded and repositioned Kingsbury Press as masters of “The Art of Print” as the printer marks its 50th year in business. The new look is minimal and monochromatic and is offset by an online...
Posted by: Creativepool Editorial
Young & Laramore - Upland Brewing Company Upland Brewing Company have announced a refreshed packaging and ad campaign for their renowned Sour Ales, which are made with wild yeast and have recently emerged from the beer geek underground and become an...
Posted by: Creativepool Editorial
Amazon Dash arrives in the UK The Amazon's Dash buttons have finally arrived in the UK, but are they actually worthwhile or little more than a neat distraction? For those not in the know, the Dash is a physical button that can be placed around the...
Posted by: Creativepool Editorial
485 Design - 92 Beans Coffee Restaurant Brands teamed up with Mt Atkinson Coffee Roasters and 485 Design to create a new coffee brand that could be exclusively retailed at Carl's Jr restaurants throughout New Zealand. The name and identity of the...
Posted by: Benjamin Hiorns
Studio Science - Octiv Studio Science, a leading design and innovation consultancy, has designed a comprehensive rebranding and repositioning initiative for Octiv, a sales productivity solutions platform formerly known as Tinderbox. The Octiv...
Posted by: Creativepool Editorial
Pouring the perfect pint is a lot more difficult than it looks. Ask any bartender and they'll tell you likewise. Attaining that effortless pour, however, is not only a case of making sure the glass is tilted 'just so' or that you don't pour too...
Posted by: Creativepool Editorial
I love beer. I love almost everything about it. I love it's eclectic nature, the community behind it, the fact you can have more than a few without dissolving into a raving loon, and the hoppy, bitter taste that lingers in your mouth just long enough...
Posted by: Benjamin Hiorns
Thursday 5th May sees the launch of a pioneering new public art initiative in Hackney. Created by the documentary photographer Robin Mellor, Space Explorer is a new, free, art-based app platform intended to encourage people to explore the urban...
Posted by: Space Explorer
What goes best with a strong drink? A great tune of course. Something Copper & Kings know only too well. Copper & Kings are an American drinks brand from Louisville, Kentucky who specialise in (amongst other spirits) American Brandy enhanced with a...
Posted by: Kate Lewin
For most of my adult life I've been rather passionate about beer. It might have something to do with the fact my father used to work at a brewery, so there's almost certainly tinge of nostalgia behind it, but honestly, I think it's more to do with...
Posted by: Benjamin Hiorns
To launch the new Tiger White wheat beer in Malaysia, Tiger has put its “It all starts with White” platform to the ultimate test by giving beer drinkers the chance to be part of a major creative production unlike any other in history....
Posted by: Creativepool Editorial
It doesn't take an advertising campaign to convince me that beer is beautiful, but that doesn't mean I don't appreciate the effort here. Carlsberg isn't exactly my brand (I'm more of an ale man myself), but it's hard to argue against their creative...
Posted by: Benjamin Hiorns
In a deal presumably signed due to the unmistakable hew of host Chris Evans' mop, Crabbie's Alcoholic Ginger Beer has been announced by Channel 4 as the official sponsor for the freshly revived TFI Friday, the anarchic talk show that arguably defined...
Posted by: Creativepool Editorial
There's been a definite resurgence in boutique beer drinking of late thanks in part to the craft beer movement in the US, which has found its way to these shores thanks to ambitious companies such as Brewdog and taking on the notoriously elitist...
Posted by: Creativepool Editorial