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Leaders

River Island experience a Happy Finish at Fashion Week

As part of their ongoing collaborative partnership with high street fashion brand River Island, White Lodge, the production company dedicated to creating premium content for fashion brands, has teamed up with VFX specialists Happy Finish to create a...

Posted by: Benjamin Hiorns
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Can I get fired because of coronavirus?

Tens of millions of workers all around the world are being asked to stay home as we speak, in the attempt to slow the spread of coronavirus. At the same time, millions of others have no choice but to keep going to work. No matter where you stand in...

Posted by: Creativepool Editorial
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Inspiration

Behind the Idea: Committing to Europe in a post-Brexit world

The Guardian recently launched a new dedicated series entitled "This is Europe" which pledges its ongoing commitment to Europe in the wake of Brexit. To support This is Europe, the Guardian is running a multi-layered marketing campaign in...

Posted by: Creativepool Editorial
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Inspiration

Agency Spotlight: Standing apart with PB Creative

A creatively-led independent brand design agency that has had their work featured on Creativepool three times already this year so we thought it was about time we gave them the spotlight treatment. We sat down with PB Creative founder Ben Lambert...

Posted by: Creativepool Editorial
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Features

Secret Location’s not so secret splendour; an Emmy-winning VR studio

Meet the development team behind Secret Location, a project-based digital service start-up that quickly gained momentum by shifting its focus towards original content, IP, and technology. Today, it's a multinational enterprise and motto is no...

Posted by: Indigo Design Award
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Leaders

Behind the Idea: Rebranding the Rugby World Cup

The Rugby World Cup is in full swing with the quarter finals taking place this weekend and the host nation, Japan, flying. But long before a ball was kicked - five years ago, in fact - a plan to rebrand World Rugby was devised which included a new...

Posted by: Creativepool Editorial
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Inspiration

The stylus is mightier than the sword

In an image-saturated advertising world, it can seem like an impossible task to defend your brand from invisibility. When it comes to finding a direction for your brand, rebrand or campaign, it’s easy to feel overwhelmed. Your instinct may be...

Posted by: ifour
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Leaders

A Conversation with… Monzo’s Gary Dolman

When you think of Monzo, beyond the unmistakable hot coral card the company's meteoric rise springs to mind. The self-professed challenger bank of the future, Monzo aims to make money work for everyone with its innovative model. The firm, originally...

Posted by: Matter Of Form
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Leaders

Rebrand roundup: Wahaca, Waitrose Free From, Labrador and more

Wahaca by Without Mexican-style street food restaurant Wahaca in the UK has has been given a rebrand by London-based design studio Without with a focus on illustration. The new branding centres around a line-drawn, illustrated logo of a hand...

Posted by: Creativepool Editorial
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Leaders

Account Wins of the Week

BBH London - Burger King UK Burger King UK has appointed BBH London as its first creative agency, without a pitch, following the UK’s franchise’s buyout at the end of 2017. The UK franchise was acquired by private equity firm Bridgepoint...

Posted by: Creativepool Editorial
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Designing our future 'Life Facilitators'

Over the last half decade, we have seen some interesting shifts in the buying habits of people in privileged and developed markets. Notably a decline in the need for ownership in its traditional sense. With the vast majority of ‘things’ no longer...

Posted by: ECHO
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Leaders

Rebrand Roundup: The Diana Award, Cruel Sports, Serbia and other stories

Jones Knowles Ritchie - The Diana Award Jones Knowles Ritchie (JKR) has rebranded The Diana Award, the youth charity set up in memory of the Princess of Wales. The Diana Award was established in 1999 following the death of Princess Diana and...

Posted by: Creativepool Editorial
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Leaders

Visions in VR: Could the VR successor to Second Life be dangerous?

As VR began its steady shift into the mainstream a few years back, the first thing that professional scaremongers (the ones who like to ruin everything for everyone) latched onto was the idea of the children of tomorrow shunning the real world in...

Posted by: Benjamin Hiorns
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Leaders

Sadiq Khan and celebrity friends declare London open for summer

A stellar line-up of stars from the worlds of sport, music and entertainment today joined the Mayor of London’s campaign to tell the world that London is open for summer. As part of the ongoing #LondonisOpen campaign, a short 50 second video...

Posted by: Creativepool Editorial
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Leaders

Top 10 Hires of the Week

Ogilvy & Mather Hong Kong Ogilvy & Mather Hong Kong has announced the appointment of two senior executives to new roles within the digital team in Hong Kong. Manolis Perrakis joins as Head of Creative Technology and Vivi Fitriani as Head of UX/UI....

Posted by: Creativepool Editorial
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Leaders

Top 10 Account Wins of the Week

MeringCarson - JetSuiteX JetSuiteX has announced that MeringCarson has been charged with taking the air travel company’s marketing to new heights as media and creative agency of record for the year-old public charter brand. New advertising...

Posted by: Creativepool Editorial
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Leaders

Ribena Unlock Ribenary World With Interactive AR App

Ribena has partnered with J. Walter Thompson London, Brass and Diverse Interactive to create an interactive app called “Doodle Your World,” which allows users to literally ‘doodle’ on their surroundings, by using Ribenary characters that come...

Posted by: Creativepool Editorial
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Leaders

Social Media owns Kendall Jenner over controversial Pepsi ad

UPDATE: Since this article was first posted, Pepsi have decided (wisely in my opinion) to pull the ad from YouTube. A Pepsi spokesperson said in a press release: "Pepsi was trying to project a global message of unity, peace and understanding. Clearly...

Posted by: Benjamin Hiorns
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Leaders

Creative Opinions: VR (The Emotional Connection)

Dan Phillips, Head of Digital and Interactive at MPC Advertising Cutting to the core of who we are and evoking primitive human emotion forms the basis of experiences that are talked about, shared and remembered. In advertising, therefore, it is no...

Posted by: Benjamin Hiorns
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Leaders

Smart Benches unveiled by Cancer Research UK for World Cancer Day

Cancer Research UK has joined forces with smart city business Strawberry Energy and MKTG to launch a network of Smart Benches with contactless technology in London in time for World Cancer Day on February 4th. The solar-powered benches enhance public...

Posted by: Creativepool Editorial
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Leaders

How do you advertise an advertising competition ?

A weekly roundup of the most important news from the advertising awards world FWA After awarding amazing websites and digital experiences all year long, FWA now offers the public to select its favorite. You can vote for the FWA People Choice...

Posted by: TheNextGag

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