Displaying 1 - 36 of 8155 results
There have been many talks about implementing a 4-day work week over the past few years, with no reduction in salaries. It's a tactic that studies have shown could lead to happier and more productive employees and with the world shifting gradually to...
Posted by: Creativepool Editorial
An approach to doing better work We’re often asked about the way we work. New clients understandably want to look behind the curtain to better understand our approach, process and culture. They want to know when we’re available, and what...
Posted by: ELSE London
Ask anyone my age (yes, I’m a millennial) and they’ll probably tell you the pandemic changed the way they think about work. For me, very little honestly changed. I’ve been a freelance writer for my entire professional life and have...
Posted by: Benjamin Hiorns
We heard a great deal of talks about mental health, work-life balance and authenticity during the past year, and the push to remote work is certain to leave a long-lasting mark in the workforce - creative industry or otherwise. What was once...
Posted by: Antonino Lupo
Julie Aguilera is Associate Director & Head of Consumer at Rooster. Tell us a bit about your role! Is there a “typical” day? I work part time and am in the office once a week. My one day in the office is inevitably filled with...
Posted by: Creativepool Editorial
A new year often brings with it a chance to sweep the slate clean and make healthier choices when it comes to the work we accept and the work we don’t. Indeed, it could be argued that the perpetual curse of the freelancer isn’t so much...
Posted by: Benjamin Hiorns
Christmas is something of a mixed bag for me and has been ever since I made the decision to go freelance almost two decades ago now. On one hand, everyone else if off work so it’s tempting to take the opportunity to cool the jets for a week or...
Posted by: Benjamin Hiorns
For many years, we at Critical Mass have been saying that the brands who will win are the ones who create experiences thatlive in between broadcast and the lower funnel. It’s the unique, meaningful work in the center that creates lasting joy...
Posted by: Valerie Carlson
PUSH Mind and Body, a leading wellbeing and mental health training company, recently joined forces with Brixton Finishing School to support a work-focused community training programme for young people. The ADcademy programme, run by Brixton...
Posted by: Benjamin Hiorns
Gravita is a full-service agency based in Leeds that was very much ahead of the curve as far as remote working is concerned. Indeed, they were a fully remote company from the very start when the doors opened back in 2012. They have spent the last 10...
Posted by: Creativepool Editorial
As the Christmas period draws near, businesses are starting to plan their work over the holiday period. And while December tends to be a quiet month in the industry, there are still posts to schedule, projects to complete and deadlines to meet. This...
Posted by: Antonino Lupo
The future of work is hybrid - if you’ve been around the Creativepool Magazine for long enough, you’ve read this many times from me now. While remote work is definitely here to stay, there is still a significant percentage of the...
Posted by: Antonino Lupo
Being a creative professional isn't a job - it's a life commitment. We think creative, work creative, dream creative and sometimes even entertain us with creative hobbies. It's like a curse, but one we're much happy to have. Yet when Designer & Art...
Posted by: Creativepool Editorial
2020 sucked in so many ways. And yet in spite of all that happened – or maybe in some ways because of all that happened – we saw some great creative work. Here’s my round up of some of the best advertising to come out of one of the most...
Posted by: Richard Holman
“From Day One, we have been telling clients that you have to see disruption as an opportunity.” Some probably wouldn’t expect to find much optimism in the industry right now. Can’t really see why that would be - I mean,...
Posted by: Antonino Lupo
We are exactly one week away from the Annual 2020 final submissions deadline. As you are starting to put the finishing touches on your entries, you might be wondering who will actually see the work you submit. Aside from being scored by our esteemed...
Posted by: Creativepool Editorial
Image Source: From IABC’s COVID-19 Resources, https://www.iabc.com/covid-19-resources/ Being an excellent communications consultant is highly demanding. On top of all the other diligence and expertise, sustaining professional development is...
Posted by: The Darnell Works Agency
Four out of five staff admit to feeling burnt out and 73% expect their stress levels to increase in the near future, according to new research from Workfront, a cloud-based modern work management tool for businesses. With these problems having a...
Posted by: Creativepool Editorial
Arnold steps down at AMV Rosie Arnold (pictured) is to step down from her role as creative partner at AMV BBDO. Arnold was most recently head of art and creative partner but spent 33 years at BBH, where rose to creative director, prior to joining...
Posted by: Creativepool Editorial
Isobar ups Gill, Sytsma Isobar has elevated Simon Gill (pictured above, front, alongside CEO Steven Moy) to chief experience officer for EMEA and Daniël Sytsma to chief design officer of EMEA with immediate effect. They will be critical in...
Posted by: Creativepool Editorial
BBC Sounds - Listen without Limits This ad from BBC Creative is directed by Megaforce for the public broadcaster’s personalised music, radio and podcast app for young listeners. It features a slew of stars from the world of music and...
Posted by: Creativepool Editorial
Kelly Anna joins Jelly Print designer and illustrator Kelly Anna has joined Jelly London for representation. Known for her signature bold and vivacious style, Anna’s output has earned her clients such as Nike, Stylist and Stella...
Posted by: Creativepool Editorial
Mother reaches for Sky European pay TV operator Sky has appointed Mother London to create an integrated campaign following a four-way process. Mother pitched against Sky roster agencies Brothers and Sisters and WCRS plus TBWA. Sky is the...
Posted by: Creativepool Editorial
Laurentino lands CCO role at Ogilvy Ogilvy UK has appointed André Laurentino (pictured above, centre) to run its creative department as chief creative officer. Laurentino has led multi-disciplinary teams to produce work for the likes of...
Posted by: Creativepool Editorial
Tribal Worldwide gets social with AT&T Tribal Worldwide, a division of DDB Worldwide and Omnicom, has been selected by telco AT&T to run its corporate social media account, effective immediately. Tribal will service the business out of its...
Posted by: Creativepool Editorial
Amazon Prime Video - Great Shows Stay with You Droga5 London has launched a new campaign to promote Amazon Prime Video’s programming slate led by four funny spots called Jack Ryan, Lucifer, Outlander and Vikings. The ads are shot by Steve...
Posted by: Creativepool Editorial
Ford parks WPP, names BBDO Car manufacturer Ford has selected Omnicom’s BBDO Worldwide as its new lead creative agency after 75 years with WPP. Wieden+Kennedy was also involved in the pitch which launched in April and the agency has taken a...
Posted by: Creativepool Editorial
Publicis Group unveils leadership team Publicis Groupe has appointed Jo Coombs as chief operating officer (COO), reuniting her with the company’s chief executive Annette King, who she worked with at Ogilvy UK. The new leadership team also...
Posted by: Creativepool Editorial
Great Western Railway - Five and the Missing Jewels adam&eveDDB has created an animated ad based on Enid Blyton’s The Famous Five for Great Western Railway trains in the UK. Directed by Pete Candeland through Friends Electric, the spot follows...
Posted by: Creativepool Editorial
McCann drives Opel/Vauxhall in Europe Vauxhall-owned car manufacturer Opel has appointed McCann Erickson as its new international creative agency. McCann replaces previous partner Scholz & Friends and will pick up the account as of January 1,...
Posted by: Creativepool Editorial
Ogilvy UK wins MOBO London-based ad agency Ogilvy UK has been appointed by the MOBO Organisation to handle brand development and strategy across its awards and other entities. The MOBO Awards began in 1996 and has since become one of Europe’s...
Posted by: Creativepool Editorial
Pablo Pablo continues to gather momentum with the recruitment of Harriet Knight, from Ogilvy as Head of Account Management; and Marcus Eley, from Grey as Head of Production. Tim Doust, founding Partner of FCB Inferno, will also join as Non-executive...
Posted by: Creativepool Editorial
Mother - MoneySuperMarket MoneySuperMarket is back on our TV screens this week, as two Sindy dolls save money on their household bills and break out of “Sindyville,” in a humorous homage to “Thelma & Louise.” The 60-second...
Posted by: Creativepool Editorial
JCDecaux - Network Rail JCDecaux has retained Network Rail's £280m outdoor advertising contract and is committed to converting all of the transport network's advertising space into digital screens over the next five years. The outdoor operator...
Posted by: Creativepool Editorial
CULT The independent digital agency, CULT has announced its appointment of Matt Watson as Executive Creative Director. Previously, a creative director at Digitas UK and SapientNitro. Since Cat Turner and Bridey Lipscombe opened its doors in 2012,...
Posted by: Creativepool Editorial
The Gate - Gay Times Magazine The Gate London has created “The Flag We Shouldn’t Be Proud Of” for Gay Times Magazine and Switchboard to raise awareness of LGBTQ+ youth suicide ahead of World Suicide Prevention Day on the 10th...
Posted by: Creativepool Editorial