Leaders
Love Island is now ITV2’s most watched show ever, which has made brand association with the programme highly desirable.
The launch of the fourth season of the reality TV show last year, which follows a group of twentysomethings in their quest...
Posted by: TVSquared
Features
US-based creative agency Mekanism prides itself on delivering work aligned with the 'Soul & Science' of storytelling, which means the human and data side is considered on every brief.
It's an approach that helps the company to deliver meaningful...
Posted by: Creativepool Editorial
Leaders
In early January, Mastercard dropped its name from its logo, and a number of industry commentators picked up their pens to discuss the meaning of the move.
The financial brand cited the removal of the wordmark as a move towards greater digital...
Posted by: Creativepool Editorial
Leaders
Tim Leary famously referred to virtual reality (VR) as "LSD for the 90s". And after my recent trip to the Virtual Cinema at SXSW, it became obvious why.
Up until now, VR for me, had been a pretty shallow experience, rather like a ride on Space...
Posted by: Russell Schaller
Leaders
James Beveridge, MD and co-founder of creative technology company Pebble Studios, talks about how the industry can move on from using virtual reality (VR) for tech’s sake in this Connect London video.
He suggests that instead of trying to...
Posted by: Creativepool Editorial
Leaders
What do Kanye West and the Queen have in common? Well, by current marketing standards, quite a lot. Both of these cultural icons are wealthy and fall into a complex demographic category: high net worth individuals (HNWI).
While marketers tend to...
Posted by: Studio Black Tomato