Displaying 8569 - 8604 of 9282 results
Marketing communication agency, RPM, has been commissioned to develop a campaign to promote Cancer Research UK's ongoing partnership with Nivea Sun. The roaming campaign will be a part of the wider, 'thermally activated' media campaign, which Nivea...
Posted by: Benjamin Hiorns
Yesterday, on the 2nd day of the annual Cannes Lions Festival, Ogilvy & Mather scored a staggering 34 wins. In total, Ogilvy won 4 Gold Lions, 11 Silver Lions, and 19 Bronze Lions, bringing the network's total up to 70 Lions so far at this year's...
Posted by: Benjamin Hiorns
Last week, I wrote a blog post entitled, Why on earth do I need a copywriter? I speak English and own a computer. As I'd hoped, the blog caught the attention of a lot of you - but not just copywriters, as it turned out. From designers to marketing...
Posted by: Ashley Morrison
It was announced yesterday that Qorvis MSLGROUP, the Publicis Groupe's strategic communications and engagement group, has named Colleen Wilber as its new vice president. Wilber is renowned as one of the best media professionals in the business, with...
Posted by: Benjamin Hiorns
It may have taken a few months... but we have finished tackling one of the hardest subjects in the workplace, the paycheck. We have exposed the elephant in the room by asking tough questions, collecting data, and analysing opinions. Inside you will...
Posted by: Alexandra Schott
A ground-breaking ceremony has been held for the Hankook Technodome, a state-of-the-art new research and development facility for one of the world’s leading tyre manufacturers. The new centre is located in Daejeon, at the heart of Asia’s...
Posted by: Foster + Partners
Ogilvy & Mather China have been breathing new life into used Coca-Cola bottles in Vietnam by freely distributing 40,000 modified bottle tops, which can transform any plastic bottle of coke into one of 16 different tools, giving it a “2nd...
Posted by: Benjamin Hiorns
I'm busy. Very busy. And that's a good thing in the world of any freelancer. If there's one part of the “job” I find arduous, it's the touting for work. I don't mind the networking, as long as there's a nice finger buffet and a reasonable...
Posted by: Ashley Morrison
Yesterday, it was announced that Natalie Lam has been appointed as executive creative director of Razorfish, at the agency's headquarters in Times Square, New York. Razorfish is a part of the Publicis Groupe holding company, and is one of the world's...
Posted by: Benjamin Hiorns
As soon as the city heats up, people flock to their favoured outside swimming spots. For most this is one of the ponds on Hampstead Heath, for others, London Field's Lido offers the perfect hipster location for posing, swimming, smoking and...
Posted by: Jessica Hazel
The multichannel marketing agency RAPP, itself a part of The DAS Group of Companies, a division of the Omnicom Group, announced yesterday its acquisition of UK-based brand and retail agency, Haygarth for a sum that has yet to be disclosed. The deal...
Posted by: Benjamin Hiorns
The 'Crash Test Drive' campaign for NRMA Insurance by Whybin\TBWA is officially the only Australian campaign to be nominated for an award in the 'Innovation' category at the 2014 Cannes Lions. The campaign, which is one of 30 pieces shortlisted for...
Posted by: Benjamin Hiorns
It was announced yesterday that the Sport & Entertainment division of M&C Saatchi had been selected as the agency to deal with the title sponsorship of the English Football League by Sky Bet, the online gaming subsidiary of BskyB, the UK's largest...
Posted by: Benjamin Hiorns
It's 'No Tobacco Day 2014'. Hooray. It is often said there are too many 'days' dedicated to this that and the other. And I think this rather proves the point. Not because the World Health Organisation (who are behind the event) shouldn't have an...
Posted by: Magnus Shaw
Events like the World Cup prove that packaging is much more than protection. It’s a vessel and a vehicle for celebration. Limited edition event-orientated packaging doesn’t just ride the hype, it generates it. The brands that associate...
Posted by: bluemarlin
In order to raise awareness about the serious dangers of smoking on 'World No Tobacco Day', the global anti-smoking charity QUIT have teamed up with M&C Saatchi to create an integrated social media campaign which uses the micro-video site Vine to...
Posted by: Benjamin Hiorns
It was announced earlier this week that Kat Gates has been hired as the new global creative director for Leo Burnett Worldwide, where she will manage all creative for Procter & Gamble's 'Always' brand, which specialises in feminine care and hygeine...
Posted by: Benjamin Hiorns
Above is a photograph by Steven Meisel. For many years, in my head, this was also the front cover of Madonna’s second LP, ‘Like A Virgin’. If your memory is better than mine, you’ll already know it’s the image which...
Posted by: Magnus Shaw
In a shocking move, it would appear that Omnicom's OMD have poached the $1 billion-plus Johnson & Johnson US media buying account from Interpublic's J3, a unit of UM dedicated solely to J&J business. The shift is effective immediately. However,...
Posted by: Benjamin Hiorns
‘Nobody knows anything’. So goes the famous quote from screenwriter William Goldman, suggesting that it’s impossible to predict public taste. It’s a theory that would certainly be supported by the haphazard history of the...
Posted by: Magnus Shaw
Last week, it was announced that Annette King had been promoted to the role of CEO at Ogilvy & Mather UK, replacing Paul O'Donnell, who himself has also been moved up the ladder, with a promotion to CEO of Ogilvy & Mather EAME. Effective immediately,...
Posted by: Benjamin Hiorns
It was announced last week that Ogilvy Primary Contact, the B2B (business to business) arm of OgilvyOne, has joined forces with dnx, the B2B agency recently acquired by Ogilvy & Mather. The result of the merger will be the largest dedicated B2B...
Posted by: Benjamin Hiorns
How much would you pay for a copy of Nik Kershaw’s album ‘The Riddle’? Should you wish to add it to your iTunes collection via Apple’s store, it would cost you about £5.50. On Amazon’s marketplace, you could pick up...
Posted by: Magnus Shaw
At the 10th annual EMEA SABRE Awards, which were held in London on Tuesday night, Ogilvy Public Relations capped off an award filled evening by being officially named the Holmes Report Pan-EMEA Consultancy of the Year 2014. As well as this...
Posted by: Benjamin Hiorns
Street style photographs have never been more commonplace or influential within the fashion world. Street style, for those who are unfamiliar, is the practice of having one’s outfit noticed in the street by a ‘spotter’ and having...
Posted by: Jessica Hazel
On page one of 'The Bumper Book Of Branding' (which doesn't exist), we're told that a successful brand starts with a successful name. Y'know, something memorable, something that resonates with the audience. Crack the name and half the battle is won....
Posted by: Magnus Shaw
Clerkenwell Design Week has kicked off and there is some amazing work on show! We are so impressed with the creativity coming out of the exhibits this year, and cant wait to be apart of more talks, workshops and competitions. Dont forget to check for...
Posted by: Creativepool
The popular 'Be more dog' campaign, which features the ever loveable 'O2 Cat' has recently been given extra legs with a new £7 million campaign, which aims to support the telecommunications company's revamped 'Priority' app. The campaign, which...
Posted by: Benjamin Hiorns
"Oh that's shit, that's shit!" No, not a line from a rap song or a complaint from some disaffected yoof that they're misunderstood...or even Charlie Brooker commenting on something or other that actually does demand a bit of snorty ridicule. No, the...
Posted by: Ashley Morrison
It was announced this morning that Lucy Knowles had been appointed to the role of business director at Starcom MediaVest Group. She joins Starcom from Neo@Ogilvy, where she served in the same role, and will be leading a team of eight at Starcom for...
Posted by: Benjamin Hiorns
Happy Monday! We are all patiently waiting for the release of innovative installations, pop-up exhibits and showroom events this coming week. For those of you who are new to Clerkenwell Design Week, it is a three day showcase in the heart of one...
Posted by: Creativepool
As you may have noticed, there's an election on the way. It's not one of those important ones, where we get to choose a bunch of be-suited clowns to spend five years making a wholesale mess of everything. It's one of those other ones, where we get to...
Posted by: Magnus Shaw
Earlier this week M&C Saatchi LA launched a new campaign for the new 'Tiger Trail' exhibit at the San Diego Zoo Safari Park. Whilst the campaign is primarily focused around TV, the integrated campaign will also feature three pieces of tiger-themed...
Posted by: Benjamin Hiorns
Royal London has unveiled the follow-up spot to their “We're so yesterday” campaign, which was released earlier this month to (according to the mutual life and pensions company) celebrate the fact that “Royal London has stood by its...
Posted by: Benjamin Hiorns
One of the downsides of city life is not being able to marvel at a clear, starry night. Luckily urban artist SpY has solved this inconvenience by installing an enormous, illuminated crescent moon over the city of Lausanne in Switzerland. By day the...
Posted by: Jessica Hazel
Working Mother magazine has recently unveiled their “Best Companies for Multicultural Women” for 2014. This is a great honour, which recognises and celebrates the 25 corporations based in the U.S. that utilise the best practices in hiring...
Posted by: Benjamin Hiorns