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Features

The best breakthrough brands of 2023

Interbrand, the world's leading brand consultancy, has launched its 2023 Breakthrough Brands report which names the top 30 innovative brands that are emerging to disrupt the global landscape. The report includes OpenAI, the company behind ChatGPT,...

Posted by: Creativepool Editorial
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Workshop

How to Choose a VFX Agency

In today's world of cutting-edge technology and visual storytelling, Visual Effects (VFX) play a vital role in enhancing the cinematic experience. Whether you are producing a movie, a television show, a commercial, or any other visual media project,...

Posted by: Creativepool Editorial
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Features

Global creative calendar: August 2023

Among dozens of momentous events set to play out in the weeks ahead, many are already underway, or will commence with the dawn of August. The list includes some of the world’s most famous cultural and creative-industry gatherings set to welcome...

Posted by: The Darnell Works Agency
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Leaders

Creative education needs an urgent lesson in reinvention

Ian Wharton served as part of the creative leadership for design and innovation agencies in WPP and Publicis Groupe. He is the Founder of health technology startup Aide Health, an advisor at Justified Studio, the author of Spark for the Fire: How...

Posted by: Creativepool Editorial
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Workshop

Ace Your Next Project Manager Interview Using These 7 Tips

Job interviews can be nerve-racking, no matter the position you’re applying for. In fact, 93% of people say they feel anxiety leading up to the interview. One of the ways you can keep these nerves at bay is by preparing effectively. In this...

Posted by: Creativepool Partner
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Leaders

B2B buying is changing and you're probably not ready for it

If there is one thing this pandemic has accelerated, it is the rate at which businesses have realised they are in deep pits of dung. Outdated systems, experiences and pipelines have come to the open following the outbreak and it looks like the...

Posted by: Creativepool Editorial
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Inspiration

#MemberSpotlight on 3D Modeller Mila Praschma

How did you get into the industry? I had watched Ready Player One and adored the movie. That got me looking into VFX, which then subsequently got me into studying Game Art Animation. After finishing my degree, I did a short term contract working on...

Posted by: Creativepool Editorial
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Features

The 5 Worst Pop Culture Trends of the 21st Century #HistoryMonth

Pop culture is a funny thing and it’s something that we, as creatives, must unfortunately remain perpetually cognisant of. How else are we meant to tap into the zeitgeist and get that constantly distracted and highly coveted Gen Z market to sit...

Posted by: Benjamin Hiorns
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Workshop

How Much Should I Charge as a Freelance SEO Copywriter?

In today's increasingly digital landscape, where online visibility is crucial for businesses, freelance SEO copywriters play a vital role in helping companies optimize their content for search engines. As a freelance SEO copywriter, it's essential to...

Posted by: Creativepool Editorial
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Inspiration

Calling for Dream Carriers on new film for Grenfell | #BehindTheIdea

An emotive ad voiced by rapper AJ Tracey that captures the hopes and dreams of young people from the estate surrounding Grenfell Tower is being released today, as its creators call for the ad industry to buy shirts and help keep the dreams of these...

Posted by: Creativepool Editorial
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Inspiration

#CompanySpotlight on one-of-a-kind human experience agency Hawkeye

For this week’s company spotlight, we spoke to Brendan McKenna, Senior Vice President, Executive Creative Director at Hawkeye, a Publicis company. How was your company born and where are you based? Hawkeye is actually an amalgam of multiple...

Posted by: Creativepool Editorial
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Inspiration

How to Brand a City: The Secrets of Successful City Branding

When it comes to branding, there can be few tasks as daunting (besides perhaps being asked to brand a whole country) as being asked to brand a city. Branding a city is no longer limited to creating logos and slogans; it has evolved into a strategic...

Posted by: Benjamin Hiorns
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Leaders

#GettingToKnow Martin Talbot, CEO of The Official Charts Company

Tell us a bit about your role! Is there a “typical” day? There is no typical day, but there is a fairly common structure. It kicks off walking Bobby (our puppy) round our local park, while answering a handful of early emails, sending a...

Posted by: Creativepool Editorial
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Features

Global creative calendar: July 2023

As our world continues to shapeshift, many world-famous gatherings are inviting us back in person, even as innovative online events continue to proliferate and offer unprecedented learning opportunities. In many cases, the online events offer direct...

Posted by: The Darnell Works Agency
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Industry

How to create an AI film

Anxious about artificial intelligence changing everything? Not us... Not much. After a year of experimentation and embracing the new, it's time to celebrate the debut of our first real-world-client-commissioned-AI film for The IVF Network which came...

Posted by: We Are Tilt
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Inspiration

The LEGO Disney Castle mural celebrates 100 years of magic | #BehindTheIdea

To celebrate the launch of the new LEGO Disney Castle and honour 100 years of Disney, London based artist Lakwena Maciver has unveiled her latest artwork, Kaleidowaves, a 4.5m tall castle window inspired by the storytelling possibilities of the new...

Posted by: Creativepool Editorial
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Inspiration

Going #BehindTheBrand with Team GB’s Maximalist Rebrand for Paris 2024

Team GB is the external facing brand owned and managed by the British Olympic Association. 100% commercially funded, its primary role is to unite, organise and prepare athletes from all Olympic sports, disciplines, and governing bodies as they...

Posted by: Creativepool Editorial
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Inspiration

#MemberSpotlight on freelance art director Anna Karoline Mueller

How did you get into the industry? When I was 18, I was lucky enough to meet someone working in the industry while on vacation in Portugal. We were driving around town and he pointed to a poster he had designed, and I was drawn to the idea of...

Posted by: Creativepool Editorial
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Leaders

#GettingToKnow Brett Kelsey, Head of Post-Production @ Girl&Bear

Tell us a bit about your role! Is there a “typical” day? It’s early days as I’ve only just started working at Girl&Bear so at the moment I’m mostly watching, learning and understanding. A typical day in my role usually...

Posted by: Creativepool Editorial
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Inspiration

#MemberSpotlight on master of all trades Gareth Southwell

How did you get into the industry? I seem to have developed an eclectic skillset, and I’ve been switching back and fore between images and words my whole adult life. At 18 I chose words, bailing out of a foundation course in Art and Design for...

Posted by: Creativepool Editorial
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Leaders

#GettingToKnow Darren Sital-Singh, Managing Director @ Studio PI

Tell us a bit about your role! Is there a “typical” day? As MD of Studio PI, an artist management and production agency, no day is the same for me. Every day involves managing a number of projects, the content of which varies on a...

Posted by: Creativepool Editorial
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Features

Global creative calendar: June 2023

According to BCG Henderson Institute Chairman Martin Reeves and Rhodes Scholar Jack Fuller, imagination is crucial for “seizing and creating new opportunities and finding new paths to growth.” Their Harvard Business Review book “The Imagination...

Posted by: The Darnell Works Agency
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Inspiration

#CompanySpotlight on animation specialists Stormy Studio

Stormy Studio is an award-winning business-focused animation studio in the UK that produces high-quality 2D and 3D business explainers and marketing animation for global brands and businesses. To learn more, we spoke to company founder and creative...

Posted by: Creativepool Editorial
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Inspiration

Creating a meat milkshake for serious Diablo 4 gamers | #BehindTheIdea

To launch the eagerly awaited fourth installment in Blizzard Entertainment’s Diablo series, B-Reel has revealed its new campaign daring gamers to taste something no one on earth has ever tried before: a Demon Meat Shake. After the open Beta...

Posted by: Creativepool Editorial

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