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Leaders

Account Wins of the Week

MEC – Monsanto MEC has won the pan-European media planning and buying account for the consumer division of Monsanto, the company behind Roundup weed killer. The WPP-owned agency won the business without a competitive pitch and the business moves...

Posted by: Creativepool Editorial
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Leaders

Top Ten Hires of the Week

Havas London Havas has announced Xavier Rees as CEO of Havas London. Rees joins from his position as Group Managing Director at adam&eveDDB, a role he has held for the last two years and to which he was promoted after four years at the agency. At...

Posted by: Creativepool Editorial
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Leaders

BBH launches in Stockholm

BBH has officially announced the opening of an office in Stockholm, furthering the agency’s ambition to become the number one agency partner for the mobile age. The new agency was born out of the acquisition of highly acclaimed Swedish mobile...

Posted by: Creativepool Editorial
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Leaders

Top 5 Ads of the Week

Adam & Eve/DDB - Lloyds Bank For Your Next Step Lloyds Bank has launched a new brand campaign, its first since moving the account to adam&eveDDB in 2015. The new campaign introduces the “For Your Next Step” strap line, whilst also...

Posted by: Creativepool Editorial
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Industry

2016 Creative Industry Top 100 Influencers

Our 2016 Annual came with a new accolade: The Influencer of the Year, where Creativepool honour the individuals within the industry that have surpassed expectations and impacted the market in 2015 and beyond. They're people who don't follow the herd...

Posted by: Creativepool
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Leaders

Shakira named as Guest Juror for new Lions Health competition

Lions Health, the Festival and Awards that celebrates life-changing creativity in healthcare communications, and UNICEF, have launched the 2016 Young Lions Health Award, and have named Colombian pop star Shakira as one of its special guest judges!...

Posted by: Creativepool Editorial
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Leaders

The Latest Highlights & Trends in Tech

Hitman recreated IRL and controlled by The Chuckle Brothers The Chuckle Brothers play real-life Hitman IO Interactive's popular Hitman franchise was adapted into a big budget real-life interactive experience this week by production company Realm...

Posted by: Benjamin Hiorns
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Leaders

First Faster Horses work is an epic relaunch campaign for UNIQLO

Sam Walker and Joe De Souza, the former group ECDs and partners at Karmarama, have launched a new creative shop called Faster Horses, and this week announced their first major work; an ambitious relaunch campaign for UNIQLO's flagship store. The new...

Posted by: Creativepool Editorial
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Leaders

The 2016 Annual Winners

It gives us great pleasure in announcing this years Annual winners! New this year we presented the limited edition gold books for the winners in each category. (On top of this we also print 15,000 other copies and distribute them across the globe,...

Posted by: Creativepool
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Leaders

Top 10 Account Wins of the Week

VML – Wendy's The Wendy's fast food has announced named VML as its creative agency of record. The Kansas City-headquartered firm will expand its role from Wendy's digital agency of record to full creative development. Kurt Kane, Wendy's Chief...

Posted by: Creativepool Editorial
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Leaders

Top 10 Hires of the Week

VML VML has announced the promotion of Chris Wood to Executive Director of Europe, and Amanda Farmer to Managing Director of London, as the agency expands its global operations. Wood, has led VML's London office for the past five years in his role...

Posted by: Creativepool Editorial
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Leaders

Google gets creative with a Virtual Theremin in the Chrome Music Lab

Google struck digital gold with their Chrome Experiments, which showed off the cool things you can pull off with little more than a simple Web browser these days. A new collection launched yesterday, however, adds a new edge to the JavaScript hacks...

Posted by: Creativepool Editorial
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Leaders

Ads of the Week

Ad of the Week: RKCR/Y&R – The Home Office Disrespect NoBody Iv'e always been a big fan of puppets. It probably has something to do with being raised on a steady diet of The Muppets and Fraggle Rock from an early age. Regardless, if a campaign...

Posted by: Benjamin Hiorns
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Features

Dubai Lynx: Hephzibah Pathak Interview

As a final note to accent Creativepool's constant coverage of Dubai Lynx International Festival of Creativity on its 10th birthday, we tracked down Hephzibah Pathak, Global Brand Head and member of the Ogilvy India board, to gather her thoughts on...

Posted by: Creativepool
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Leaders

How brands and agencies celebrated International Women's Day 2016

Say what you want about adland, but it's always been an incredibly progressive industry, so it's only natural that many of the industry's biggest and best agencies and brands would want to piggyback on the social media frenzy surrounding...

Posted by: Benjamin Hiorns
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Leaders

Agency of the Week: J. Walter Thompson

Amsterdam introduces a new identity for Spa The Rain Project J. Walter Thompson Amsterdam has created a new digital campaign for Spa mineral water, which includes an online film called “The Rain Project,” with supplemental video content...

Posted by: Creativepool Editorial
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Features

Dubai Lynx Live: Dave Budge Interview

As you may have noticed by now, Creativepool's founder Michael Tomes has been rapidly interviewing industry leaders at Dubai Lynx International Festival of Creativity on their way to and from judging, speaking, and all sorts of other events, as part...

Posted by: Creativepool
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Features

Dubai Lynx Live: Christian Waitzinger Interview

Furthering our partnership with the Dubai Lynx International Festival of Creativity in its 10th year, Creativepool Founder Michael Tomes (trying on his best German accent) sat down with Sapient Nitro's Continental European ECD Christian Waitzinger...

Posted by: Creativepool
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Leaders

TBWA help Playstation reconnect with its sporty roots in France

Despite its identity as a gaming brand, PlayStation is a brand that's always been actively involved in the world of sports, and the brand wanted to reaffirm its commitment this year by signing a three year partnership with the prestigious French...

Posted by: Creativepool Editorial
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Leaders

The Week in Branding

SomeOne create flowery identity for Hello Student SomeOne has created the new brand identity for a student accommodation service from Empiric Student Accommodation, which aims to provide accommodation and services for student living. The consultancy...

Posted by: Benjamin Hiorns
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Features

We're Thinking We Need To Build A Better Mousetrap

Visionaries with brains of creative gold often have one thing in common: flurries of ideas but an inability to set one down and bring it to life with a focused mind. Thus begins the business of agencies and creative and producers and art directors...

Posted by: Blair Barnette Ltd
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Inspiration

Creative Cultural Calendar for 2016

It seems like every year the creative calendar gets bigger and 2016 is no different. But with more festivals than you could shake a pencil at, how do you decide what’s worth your money? We’ve taken a look at the year ahead and pulled out...

Posted by: Michelle Collier
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Leaders

Native advertising may be the future, but at what cost?

Radical moves at BBC Three and The Independent (they've both moved to on-line only platforms) is all the proof we need that UK media is furiously chasing around trying to find the new paradigm. A financially sustainable platform with a healthy,...

Posted by: Magnus Shaw
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Inspiration

Focal Point: Being brave with Believe in®

The Believe in® team love inspiring bravery in their clients. Moving them on from safe to risky concepts and delivering simple, powerful designs as a result. We're converts, and they've got us asking: What would it look like if you chose to be...

Posted by: Kate Lewin
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Leaders

Canon Partners with Grey NY & Swizz Beatz to make a 'Rebel with a Cause'

In celebration of the 25th anniversary of the first EOS Rebel SLR camera, Canon, a leading provider of consumer, business-to-business, and industrial digital imaging solutions, has partnered with Grammy Award winning record producer Swizz Beatz to...

Posted by: Creativepool Editorial
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Features

Dubai Lynx Live: Victor Knaap Interview

As part of our ongoing coverage at Dubai Lynx, Michael Tomes is joined by Victor Knaap, CEO of MediaMonks, the creative digital production company. "There's no time to make mistakes." This isn't the first time we've picked the brains of the...

Posted by: Creativepool
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Inspiration

Introducing the first completely offbeat 360° video

Technology, eh? Undoubtedly very handy, but full of concepts with funny names and purposes seemingly designed to befuddle and confuse. Take 'offbeat 360° video' for example. Who on earth would have the first idea what that is? Perhaps not you,...

Posted by: Magnus Shaw
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Leaders

Top 10 Hires of the Week

Leo Burnett Leo Burnett has announced the appointment of Chaka Sobhani to the role of Chief Creative Officer. Chaka, who joins Leo Burnett London from Mother, brings with her 20 years of experience from both the Advertising and Broadcast industries,...

Posted by: Creativepool Editorial
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Leaders

Top 10 Account Wins of the Week

BBH – Uber Uber has hired Bartle Bogle Hegarty as its first retained creative agency in the UK, in an appointment that follows a pitch process that kicked off at the start of the year and was run directly by the client. Creature had been working...

Posted by: Creativepool Editorial
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Leaders

Top 5 Ads of the Week

AMV BBDO – TENA Lights by TENA This week, AMV BBDO has launched a new brand platform, campaign and character for lights by incontinence products brand TENA, who wish to underline with that they are not embarrassed about “Little leaks,” and...

Posted by: Creativepool Editorial
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Leaders

Droga5 stand up for African mothers in new Amref Mother's Day campaign

This Mother’s Day (March 6), many people will be posting photos of their mums to social media, and Amref Health Africa wants to tap into this positive trend with the #SAVEMOTHERSDAY hashtag, and stand in solidarity with new mums across Africa,...

Posted by: Creativepool Editorial
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Leaders

Agency of the Week: DDB Worldwide

DDB Stockholm turn McDonald's Happy Meals in VR experiences! Happy Goggles To celebrate the 30th anniversary of the Happy Meal in Sweden, McDonald's has developed the Happy Goggles, an idea developed in collaboration with DDB Stockholm. By...

Posted by: Creativepool Editorial
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Leaders

Jeep announce interactive partnership with Batman!

Comic book movies are big business. Indeed, the genre has evolved from its fringe beginnings (anyone else remember Howard the Duck?) to effectively monopolise mainstream cinema. Even though Marvel has done its best to corner the market over the past...

Posted by: Benjamin Hiorns
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Inspiration

In The Toolkit: Seven top creatives share their favourites

Some people buy fast cars or exotic holidays. Others invest their cash in digital technologies or own 500 pairs of shoes. But if there’s one thing a creative’s wallet has a soft spot for it’s ‘kit’. Who can walk past a...

Posted by: Michelle Collier

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