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Features

Is advertising art?

Over twenty years ago, I originated (I think) what has become a cliché. I put together a Better Briefing workshop for some of the suits and the planners in the agency. I thought they should know what does and does not help creative people do...

Posted by: Patrick Collister
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Inspiration

What's in a name?

A brand is simply a product with a better name than its competitors. I once ran a training programme and brought this truth to life. The point of the workshop was to show that creativity often involves breaking patterns of behaviour. For instance,...

Posted by: Patrick Collister
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Features

5 minutes with... Patrick Collister - The Big Won & Creative Matters

Like so many people in advertising, I am not really fit for anything else. Tell us what you do for a living and who you work for? I have a portfolio career. I am the author of The Big Won, a website-based analysis of the world's best advertising...

Posted by: Creativepool
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Features

#Trends. Love to hate Damien Hirst.

by Jessica Hazel. Damien Hirst is one of Britain's richest people. In 1992 his pickled shark entitled 'The Physical Impossibility Of Death In The Mind Of Someone Living' was commissioned by Charles Saatchi for £50,000 and then sold in 2005 for...

Posted by: Creativepool
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News

Graffiti wars

There is a grand tradition of animosity and grudge amongst any era's foremost artists. Just think of the squabbles between Picasso and Matisse or even Michelangelo and Leonardo. But these cultural showdowns rarely take place on the towpath of the...

Posted by: Creativepool

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