Displaying 73 - 108 of 3457 results
There is a crisis of creativity in advertising. You have probably heard these very words or a variation in the past few years. Campaigns striving to touch on the same key points, unoriginal tropes used over and over again - things are starting to...
Posted by: Creativepool Editorial
Turns out advertising agencies are not the best folks when it comes to following their own advice. Constantly helping brands cut through with some witty voice or compelling storytelling, they tend to forget to do the same about...
Posted by: Creativepool Editorial
Pandemic. Lockdown. Quarantine. All concepts which most of us could have reasonably hoped we would never experience. And yet here we are entering another week of Zoom calls, home schooling, and … is it too early to have a glass of wine...
Posted by: Richard Holman
We need to talk about recruitment. If our industry is going to hire, nurture and retain talent, things need to change. And there’s one place we really need to start. It’s not the awful ‘hybrid’ role manifestation, where an...
Posted by: Rickie Marsden
We're all at least a little bit guilty of at some point BSing our way through a presentation, from talking about industry-changing trends that still aren't completely defined (like 5G) as if we're experts, or throwing a skill on our résumé that...
Posted by: Kevin Forister
If you're prepping for an upcoming interview in the creative advertising field (specifically to become an Art Director or a Copywriter), this video just might be for you. The contents of this video contain questions I've asked in interviews over the...
Posted by: Kevin Forister
Over the last ten years, digital advertising has come a very long way. At the turn of 2010, we were only beginning to see the very early potential of video ads, we weren’t quite aware of the impact that social media would have on the industry...
Posted by: Creativepool Editorial
What does your digital utopia look like? Can the internet be governed? Or do we have to fundamentally change how it works? I believe that the internet would benefit greatly from having all advertising removed. It feels weird to think about that....
Posted by: Studio Black Tomato
They say Christmas is a time for giving. But first it’s a time for watching all the big brand ads so we can decide what to give and where to spend our money. And with the bulk of this year’s spots now released, what do they say about the...
Posted by: Ryan Watson
In today's advertising car interview, we learn about how to break into the advertising industry from Braylond Howard aka The Copy Samurai. He talks through his journey with the Marcus Graham Project to emerging into the agency world. Come along for...
Posted by: Kevin Forister
There are so many jobs to choose from in the advertising industry, most of which are unknown to many students deciding what the hell they want to do after graduation. My hope is that this video helps make that decision easier when deciding what...
Posted by: Kevin Forister
I’ve always been fascinated with the power of propaganda. Last week marked the 80th anniversary of the outbreak of the Second World War and, of the many impacts it had on the world, it’s effect on advertising is the one I encounter every...
Posted by: Rob Pratt
As a general rule, people don’t like rules. Especially when it’s a rule telling them not to do something. It’s our natural instinct to push the red button and rebel. Could this explain the negative reaction to the new rule against...
Posted by: Proximity London
With a market share of 4.2%, Amazon is now the fifth largest retailer in the UK, accounting for £4 in every £100 spent. According to market research company Mintel, a staggering 86% of UK shoppers use Amazon, with under a fifth stating...
Posted by: Creativepool Editorial
UK-based broadcaster ITV has launched a new ad fronted by legendary newsreader Sir Trevor McDonald that shows how stories we see on screen can affect us. The 90-second ad, created by Uncommon Creative Studio and directed by Billy Boyd Cape, features...
Posted by: Creativepool Editorial
The reason 89% of advertising is forgotten is because white men in London are the ones making the ads, according to Paul Mellor, owner and design director at Mellor&Smith. It’s all well and good for business leaders like Cindy Gallop and Sir...
Posted by: Ryan Watson
The former founder of agency network WPP has hit out at creatives in the advertising industry by suggesting that too many are living in the past. Sir Martin Sorrell spent 33 years building WPP into a global powerhouse with the network welcoming the...
Posted by: Creativepool Editorial
There has been talk of the death of advertising as a new media landscape continues to evolve but is there any truth in the claiming that creativity’s best days are over? Federico Garcia, ECD at Huge New York, defended its case at Connect...
Posted by: Creativepool Editorial
Advertising’s pricing model has become ever more complicated as the industry evolves with clients and agencies seeking the best value for their investment of time, money and people. But how do you put a cost on creativity? Every agency and...
Posted by: Creativepool Editorial
From magazines and websites for inspiration to social apps and podcasts to stay in the know, there are many resources out there to help you out when it comes to advertising. The industry moves fast so it's important to keep up with trends and...
Posted by: Kevin Forister
Speaking at Spikes Asia last month, Aline Santos, Executive VP of Global Marketing and Global Head of Diversity and Inclusion at the FMCG giant, urged advertisers across Asia to push for more progressive portrayals of people within their ad...
Posted by: The Smalls
It is one of the most recognisable paintings of the 20thcentury. It has been ripped off, spoofed and copied thousands of times. Among other things, it has sold pharmaceuticals, beer and biscuits. Few people can actually tell you what it’s...
Posted by: Patrick Collister
Many artists say they despise advertising. One embraced it. In fact, he started out in the business. He even won awards. And advertising coloured his work when he turned himself into an artist. Andy Warhol recorded pop culture as he saw...
Posted by: Patrick Collister
Creativepool Creative Debates are the tonic to the endless one-way talks that we have an abundance of in our sector. We teamed up with Dare during Cannes Lions 2018 to tackle a controversial question, ‘What’s the point of traditional...
Posted by: Creativepool
Today, I go 8 years back in time and review my first ever advertising portfolio. I feel a bit vulnerable but I think that being transparent with you all can be eye opening while you are trying to build your first books. I'm going to start critiquing...
Posted by: Kevin Forister
With the 2018 FIFA World Cup kicking off this very afternoon, we've scoured the internet to bring you the best ads, campaigns, brand activations and more that have sprung up in the last few weeks in honour of the tournament known to those who...
Posted by: Creativepool Editorial
Is art advertising? Sometimes it can look like it. Equally, advertising can sometimes look like like art. Take the fascinating example of State Street’s “Fearless Girl”. Under cover of night, she was placed directly opposite...
Posted by: Patrick Collister
Probably the most successful art director of all-time is Rene Magritte. He has had more of a hand in more award-winning ideas than even Neil Godfrey. And Godfrey was named by D&AD as the most awarded art director in their 50-year...
Posted by: Patrick Collister
We are very pleased to announce that we will be presenting the benefits of sourcing creative from professional communities at AdWeek Europe next week. Heather Deacon, Creative Solutions Director, will discuss how effectively sourcing from a...
Posted by: Heather Deacon
You don’t need to be keeping tabs to know that a shocking number of top-level players have left or been fired from the Donald Trump’s White House team. The latest, much-reported departure comes in the form of Anthony Scaramucci - and you...
Posted by: Sharon Whale
Over twenty years ago, I originated (I think) what has become a cliché. I put together a Better Briefing workshop for some of the suits and the planners in the agency. I thought they should know what does and does not help creative people do...
Posted by: Patrick Collister
Imagine a world where we select the brands we want to see advertising from. Where that advertising is brilliant storytelling and craft. And where our personal data is controlled by us, and we can exchange it with publishers and media owners at our...
Posted by: Luc Benyon
Art is communication. Especially public art. In times gone by, when few could read or write, public monuments were nothing more and nothing less than propaganda. Julius Caesar commissioned statues of himself in armour to remind the citizens of Rome...
Posted by: Patrick Collister
To coincide with everyone's 2017 Chrimbo advert reviews, we asked Philip James, our Creative Director to do a round up of the Best Christmas Adverts ever..... not just this year! 'Though I am a sucker for a new technology, new cinematic quality and...
Posted by: Shadowplay
Channel 4 today announced that Volvo UK and Valenstein & Fatt (Grey London) have won the £1million airtime prize for the Diversity in Advertising Award, with an ad campaign focussed on non-visible disability. The brand/agency paring was one of...
Posted by: Creativepool Editorial
A view from Jason Foo... WARC’s ‘Lessons from the world’s best campaigns’ session at Cannes Lions was an impressive showcase in how brands ought to focus less on talk, and more on action. Josy Paul, Chairman and Chief...
Posted by: Persuasion Communications