Displaying 1 - 36 of 126 results
Whilst I already covered the two major players at the 2015 Mobile Web Congress, Samsung and HTC were not the only companies to unveil something of note at this year's mobile electronics trade show. As was expected given the precedent already set by...
Posted by: Benjamin Hiorns
Fortune recently published an interview with Liquid Death CEO Mike Cessario, who is described as being ‘like a lot of 41-year-old guys who used to work in advertising. He likes whisky, bourbon, and Italian spirits, and has a sense of humor that...
Posted by: Novagram
This week, we spoke to longtime Creativepool friend and SomeOne Founder Simon Manchipp, to discuss his agency’s visual identity for a bold new regenerative programme in London. What was the brief? Create a new comprehensive visual and verbal...
Posted by: Creativepool Editorial
How we package our goods and services is more important than you might think. The packaging, aside from serving the practical purpose of protecting the goods inside, is the first opportunity we have to get an idea of the brand. It’s an...
Posted by: Benjamin Hiorns
AI fever has swept the world over the past year, and businesses are scrambling to figure out how best they can take advantage of it to improve efficiency and profits, so it’s interesting to see how artificial intelligence interprets some of the...
Posted by: Creativepool Editorial
Creative agency, Free The Birds has developed a unique room fragrance to boost creativity. The fragrance is being launched as part of a campaign to raise awareness of the power of creativity and the challenges faced by the sector. All profits will be...
Posted by: Creativepool Editorial
Loab has set the internet alight in recent months. The haunting, AI-generated woman isn’t the first piece of art created by artificial intelligence, but she might be the scariest. Supercomposite, the musician who ‘discovered’ her...
Posted by: Creativepool Editorial
Trive is a next generation, multi-asset investment platform that partnered with BrandOpus last year to develop a new brand identity system that will “set it apart from peers and facilitate the company’s vision of attracting investors with...
Posted by: Creativepool Editorial
The world of marketing has graced us with countless unforgettable (albeit controversial) campaigns over the past decade spanning a range of industries, from fast food to male grooming and women’s health. Recently, women’s health brand...
Posted by: Creativepool Editorial
It’s not something we like to talk about in so-called ‘polite society’ but most women masturbate at least once a week. To celebrate rather than tut over these findings, the award-winning visual design and innovation studio Morrama...
Posted by: Creativepool Editorial
Page & Page and Partners, a London-based creative agency specialising in health and wellness, and patient advocacy group PINNT launched the adorable ‘PINNT Buddies’ campaign earlier this year to transform the lives of people they...
Posted by: Creativepool Editorial
It’s been a year of great recovery for the creative industries, but still not quite one in which everything was as opened up as we hoped. With so many creative professionals left at home with their own imagination, you can bet that the most...
Posted by: Antonino Lupo
It's not every day that you come across a premium craft brewery drawing inspiration from the legends of rock 'n roll. SingleCut is based in New York City and the brand was in need of concepts, packaging and designs for a new brew to be released over...
Posted by: Creativepool Editorial
Have you ever found yourself in a gravity-defying bus stop, with upside-down bottles, roses and Victorian surrealism? Thanks to Space and their work for Hendrick's Gin in selected UK locations, you just might soon. As restrictions begin to relax,...
Posted by: Creativepool Editorial
Albeit a relatively small and young brand (it was founded in 2012, just 9 years ago), Farmdrop has a big pulsing heart that is driven by a desire for change and positive impact in the food industry. Committed to "fixing the foodchain", Farmdrop...
Posted by: Creativepool Editorial
When it comes to designing creatures, there are many different ways to approach the task. Everyone I’ve spoken to does it slightly differently and prioritises different aspects, leading to a sense of uniqueness even with two designs which have...
Posted by: Luke Luckhurst
Expanding the reach of a brand to a new segment of audience can be a tricky challenge to overcome, as it is arguably easy to make false steps and set yourself off to an unpleasant start. It is also just as easy to overshoot and aim for too much...
Posted by: Creativepool Editorial
While agencies are understandably focusing on the wellbeing of their younger workers, stress affects all of us. When asked to give an insight into how we approach mental health at Southpaw, our CEO Tom Poynter argued that senior industry staff are at...
Posted by: Southpaw
With almost 1,000 items of clothing going to landfill every thirty seconds in the UK alone, it’s undeniable that fashion waste is hurting our planet. This is because the conversation is always centred around the new clothes we covet, rather...
Posted by: Benjamin Hiorns
The human experience is growing increasingly complex. We know more and care more about our world and our impact upon it, and our changing priorities are filtering through to all areas of business and design. Changing mindsets, accelerated by rising...
Posted by: Benjamin Hiorns
Grant Hunter was recently promoted to Global Executive Creative Director for iris Worldwide and has been working for the agency from his base in London for 15 years now. A man with creativity in his bones, Grant is an incredibly insightful...
Posted by: Creativepool Editorial
British American Tobacco (BAT)’s e-cigarette brand Vype unveiled two new products at a launch event held at the top of London's Gherkin building last night. The Vype iSwitch and Vype iSwitch Maxx devices are aimed at smokers who are yet to...
Posted by: Creativepool Editorial
Amazon's Alexa microwave Global tech giant Amazon launched 15 new products at its Amazon Hardware Event in Seattle last week. Perhaps the pick of the bunch was an Alexa-enabled microwave allowing users to command their cooking through voice...
Posted by: Creativepool Editorial
Elon Musk announces Yusaku Maezawa as the first ever commercial astronaut for SpaceX Elon Musk announced last night at an event held at the LA headquarters of SpaceX, that Yusaku Maezawa, founder of the online Japanese clothing company Zozo, will be...
Posted by: Creativepool Editorial
Jonathan Ford, Creative Partner & CEO From Davos to Iceland, the last month has seen Governments, retailers and brands pledging - and taking - action to stop plastic pollution. Their commitment, campaigning and crusading is vital. And we are already...
Posted by: Pearlfisher
The robot that helps ill children keep up with their schoolwork Norway's installation at the London Design Biennale features a telepresence robot, which keeps kids in touch with the classroom if they're off school with long-term illness. Called...
Posted by: Creativepool Editorial
SomeOne - Wolverhampton Wanderers Design studio SomeOne has developed a new brand identity for the Wolverhampton Wanderers (Wolves) football club. The new branding was created to reflect the new era of the club under the leadership of the Fosun...
Posted by: Creativepool Editorial
The solar powered cheese that could help power Africa and stop child labour Solar power company YOLK has created a collection of products disguised as cheese in a bid to stop child labour by raising funds for children in east Africa. Featuring a...
Posted by: Creativepool Editorial
TMW Unlimited - Simple The glamorous girls of Little Mix star in the new advertising campaign for Unilever’s skincare brand Simple, created by TMW Unlimited. Part of a tie-up between the award-winning band and Unilever, the activity also...
Posted by: Creativepool Editorial
Elon Musk sends SpaceX technology to aid Thai cave rescue A Falcon X rocket tube converted by Tesla CEO Elon Musk into a small submarine is on its way to Thailand, to help rescue the last of the boys trapped in an underwater cave. The SpaceX CEO and...
Posted by: Creativepool Editorial
Brand Experience & Activation Apple "Today at Apple" (in-house) Apple’s in-store experience programme, which was activated in all 501 stores across the globe, encouraged each local community to develop their creativity with coding...
Posted by: Creativepool Editorial
BrandCooke - London North Eastern Railway Virgin Trains East Coast (VTEC) has been rebranded as London and North Eastern Railway (LNER), following the collapse of the private franchise. VTEC, now LNER, is a trainline which runs from London to...
Posted by: Creativepool Editorial
DixonBaxi - DNEG (Double Negative/Prime Focus World) Branding and creative agency DixonBaxi has created a new identity for the merger of VFX companies Double Negative and Prime Focus World. Double Negative has brought home an Oscar three times in...
Posted by: Creativepool Editorial
The paper that could bring the bee population back from the brink A glucose-rich paper touted as an “energy drink for bees” could help prevent the endangered insects dying of exhaustion as they search for flowers. The aptly named...
Posted by: Creativepool Editorial
Turquoise - UEFA Europa League In anticipation of the new season, the UEFA Europa League will feature a refreshed brand identity by design studio Turquoise. The branding continues to be inspired by the strong bond between players and fans but now...
Posted by: Creativepool Editorial
The 3D-printed inflatable car interiors of the near-future Car interiors could morph into different configurations at the flick of a switch, using 3D-printed inflatable structures developed by researchers at the MIT. The Self-Assembly Lab at...
Posted by: Creativepool Editorial