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Displaying 469 - 504 of 1605 results

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Leaders

Why your work environment matters – With Group CEO Russ Lidstone

"Life is too short to work with people you don't like or respect." Russ Lidstone grew up in a small fishing town in Devon. Not many can easily get out of that life. To an extent, your roots and background are exactly what defines you, and it's not...

Posted by: Creativepool Editorial
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Inspiration

What is a Digital Experience?

The expectations of the average consumer from companies concerning marketing and communication have grown rapidly over the last two decades and a lot of this has to do with the growth in digital technology. We live in times where many retailers only...

Posted by: SMACK Agency
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Inspiration

Why passion trumps talent - With Global CCO Matt Eastwood

You'd be surprised how many doors just being naturally curious can open for you. Curiosity and passion can push you farther than any creative director ever could. Proof of that be the journey and ventures of McCann Health Global Chief Creative...

Posted by: Creativepool Editorial
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Features

Company Culture is more than words, perks and drinks

The Jefferson Talent Group have teamed up with Fiona Wilson to look at health and happiness in the marketing industry, running a series of workshops to discuss mental health and wellbeing. Alongside these workshops, we’ll explore the good, bad...

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Features

The key to successful fan engagement

2020: The year fan engagement took centre stage The pandemic has upended all of our lives in one way or another. While some industries pivoted to limit disruption, others are struggling as Covid-19 continues to take its toll. The sports industry is...

Posted by: Paul Bidder
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Industry

When will the industry recover from the COVID-19 crisis?

Being one of the world’s largest creative communities, Creativepool is in a unique position to understand to what extent the creative industry is recovering from the COVID-19 outbreak. We had the power to make a difference by asking about the...

Posted by: Creativepool Editorial
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Features

All creatives are plagiarists

If we strictly look at the meaning of the word, plagiarism means taking someone else's work and claiming it is your own. It is not just stealing; it is more vicious and twisted. Like admitting you have no ideas for yourself. Yet most creatives are...

Posted by: Antonino Lupo
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Inspiration

Breaking your creative patterns

Curiosity brings knowledge. Knowledge brings experience. Experience brings confidence. You are hardly going to make it as a creative if you don't open your mind to new inputs and experiences. We know we babble about that a lot, but the more members...

Posted by: Creativepool Editorial
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Inspiration

Think like a hoover

It's hard to imagine being inspired while only focusing on your own art. That is the fastest way to lead your creativity to stall - to stop looking at fellow creatives, and to become too self-absorbed into your own works. Instead, you should try to...

Posted by: Creativepool Editorial
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Inspiration

Design to transform lives

Every good creative project and innovation has at its core the need to solve an existing problem, and the passion to do so will usually bring you as far as you need to succeed. Design can change lives. And this was what started it all for creative...

Posted by: Creativepool Editorial
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Industry

A Whopper of a Reply!

You can always count on a good burger to help you smile. In a world shaken by a pandemic, Burger King has already distinguished itself a few times - the most recent being just last week, when the company encouraged its customers to order from...

Posted by: Creativepool Editorial
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Inspiration

Learning the value of self-doubt with film production house Anattic TV

"You’ll know you’re on the right path when you realise that no matter how better you get, you’ll always criticise yourself." We've had way too many occasions to talk about the impostor syndrome and why you shouldn't believe it. And...

Posted by: Creativepool Editorial
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Industry

The oft-overlooked heroes in Wasabi and Walk West's campaign

Oh, Nate. The IT guy we all wish we had in our lives. Truth is, we do have him - but IT guys are often overlooked by campaigns and don't get celebrated enough for their successes. And so hot cloud storage company Wasabi and digital marketing firm...

Posted by: Creativepool Editorial
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Inspiration

Exploring the power of sudden inspiration with Adriano Chiarelli

To an Italian and a film lover, the name of Paolo Sorrentino may evoke pleasant memories and feelings of pure admiration. You can imagine how much of an honour it was for our Italian editor to have a chat with videographer Adriano Chiarelli, who had...

Posted by: Creativepool Editorial
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Inspiration

The beastly creative passion of Steve Sellick

It comes from Stephen Sellick's own fingertips that he is as passionate and fired up as he's ever been. Having started out as a freelance illustrator, Steve has now been in the industry for over 25 years, and he's seen plenty of changes in his own...

Posted by: Creativepool Editorial
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Inspiration

Living vintage with Annual 2020 winner Jamie Ansell

Technology has made us faster, more productive, more efficient. As the most used pieces of software integrate with each other, we have gained a lot in terms of speed, comfort and accuracy. But that comfort comes at a cost. Freelance graphic designer...

Posted by: Creativepool Editorial
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Inspiration

The long-standing passion of Peter Lourenco

Peter has been hit by COVID. He has been hit like many, being made redundant in this current climate and now forced to look for new opportunities. Luckily, his passion will never fade. Peter's love for graphic design was born when he explored the...

Posted by: Creativepool Editorial
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Inspiration

Warmth, art and survival in Ben O'Brien's illustrations

Love for nature, capturing the moment and finding the beauty in how things look. This is the drive that guides Ben O'Brien, freelancer in Somerset, former animator and now a hardened 15-year illustrator. Though it may not seem like it, Ben's...

Posted by: Creativepool Editorial
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Inspiration

Here's to you, women in the COVID-hit creative industry

“Thud is the dry blow, from my temples to my toes. The air escaped my lungs and I am overcome by a deafening silence. It is over. Finally.” What is behind a layoff? This pandemic, among other issues, has demonstrated our unpreparedness....

Posted by: Paola Figueroa
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Leaders

Conversational ads can unlock the measurable value of creative 

When I first started working in digital advertising 13 years ago and media was still bought over the phone, my manager shared an anecdote with me. It was late in the day at their agency and the team were waiting to receive the creative to go live...

Posted by: Creativepool Editorial
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Features

The ‘literally’ electric Maserati campaign created over lockdown

Ultra Brand Studio is a new creative shop launched under lockdown by ex-AKQA creatives Alistair Schoonmaker, Matt Bennett and Will Battersby. These guys were the brains behind Nike’s most awarded ad “Rise” and already under...

Posted by: Creativepool Editorial
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Inspiration

Appreciating the inclusive whimsy of Mason Griffiths

Sometimes, in this increasingly uncertain and conflicted world, all it takes is a little helping hand to get the ball rolling. Such is the case with the Salford-based artist Mason Griffiths, who left University a couple of years ago and found...

Posted by: Creativepool Editorial
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Workshop

Augmented Pride with AMV BBDO and GSN

What to do when a global pandemic risks to wipe out all the Pride celebrations (and, indeed, it almost does)? You ask for help to one of the best inventions of the decade: AR filters. Artists in the LGBTQ+ community and beyond have been using AR...

Posted by: Creativepool Editorial
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Leaders

Jake Barrow on greatness from small beginnings

COVID-19 has pulled everybody's focus out of balance. But the drive of Jake Barrow is unfaltering, which shows how great of a leader he is to his team. 'Sic parvis magna,' as it appeared in a popular video game series. Jake was born in a small...

Posted by: Creativepool Editorial
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Features

The industry’s mental health is in bad shape, but there's hope

With the COVID-19 outbreak showing no signs of giving up, more and more professionals in the creative industry have been struggling with mental health, with 67% of people feeling now more anxious than ever, according to Anxiety UK. The mental health...

Posted by: Antonino Lupo
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Inspiration

The little big joys of Benedict Bannister

It's hard to meet people who find pleasure in little things, nowadays. Freelance film and motion director Benedict Bannister is one of those. Benedict enjoys gardening, exercising, and most of all, he loves taking inspiration from his children for...

Posted by: Creativepool Editorial
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Inspiration

Motivation and challenges with Ruslan Zhukovskyi

One day, Ruslan Zhukovskyi's father made the mistake to tell him that Blender 3D would be too difficult for him. Now Ruslan is a successful 3D designer and visualiser, working freelance with clients from around the globe. Ruslan's response to his...

Posted by: Creativepool Editorial
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Leaders

Patola Figueroa on being a woman in the creative industry

There are plenty of words we could write about Isobar Mexico VP, Patola Figueroa. There is plenty of time we could spend trying to capture her essence, her strength, her attitude to leadership and all of her personal backstory. But in truth, there...

Posted by: Creativepool Editorial
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Leaders

Katie Lee on leading from the centre of a circle

What makes a great leader? Some believe leadership is about having the best ideas, but we've already busted that myth. CEO of Lucky Generals Katie Lee believes the best leaders guide a team from the centre of a circle, learning just as much from...

Posted by: Creativepool Editorial
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Inspiration

The relentless passion of Simona De Leo

Despite having to find her way into a competitive industry, Simona kept going. Despite breaking three fingers in her dominant hand, Simona kept going. Despite not having a publisher, Simona kept going and made a successful Kickstarter campaign to...

Posted by: Creativepool Editorial
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Inspiration

The independent spirit of Paul Gawman

The beauty of the creative industry is that every professional you meet in the field will be happy to tell you they're making money by doing something they love. Freelance 3D artist Paul Gawman is no different. He's lucky enough to be successful as...

Posted by: Creativepool Editorial
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Leaders

Charlie Smith on paving your own path

Running a design studio is no mean task. As motivated as you or your team may be, there will be challenges and there will be obstacles that require your full set of skills. Add to that the fact that, as founder and CEO of CSD Charlie Smith so...

Posted by: Creativepool Editorial
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Workshop

Embracing improvisation with Nike ISPA and Builders Club

Have you heard of Nike's ISPA design philosophy? If we had to summarise it in just two words, we would say 'being different'. ISPA stands for improvise, scavenge, protect and adapt, and it is a philosophy embracing non-conventional experimentation,...

Posted by: Creativepool Editorial
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Inspiration

Jay Lall on flattening the learning curve

Can you believe the image above is a 3D render of a converse shoe? Neither could we, until we read the project description by freelance designer Jay Lall. With over 15 years of experience in the industry, you can tell from the interview below that...

Posted by: Creativepool Editorial

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