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Leaders

Design Council Spark Awards: The Winners

The Design Council has announced the winners of its annual Spark Awards, which aim to bring life-enhancing product designs to market. This year sees four winning teams, who will each receive up to £50,000 in order to help make their concepts a...

Posted by: Creativepool Editorial
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Leaders

Kellogg’s & Leo Burnett launch 'Because Yum' social media campaign

Leo Burnett London has created a series of 18 short form content films for Kellogg’s to run across social media channels. The agency developed the “Because Yum” idea to encourage people to reappraise cereal as a potential snack,...

Posted by: Creativepool Editorial
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Leaders

Rebrand Roundup: From EURO 2020 to Breadwinners

Y&R - UEFA EURO 2020 As the universal symbol of connection the bridge will be at the core of the UEFA EURO 2020 branding created by Young & Rubicam. The tournament will be celebrating its 60th anniversary and to mark this special edition, it will...

Posted by: Creativepool Editorial
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Leaders

RKCR/Y&R launch first global campaign in 220 years for Lombard Odier

RKCR/Y&R has created the first major campaign for Lombard Odier, the 220-year-old Swiss bank. The “Rethink Everything” campaign, which spans print, digital, online, outdoor and social media, aims to challenge people’s preconceptions...

Posted by: Creativepool Editorial
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Leaders

J. Walter Thompson create bonkers “Fresher's Fortune” game for HSBC

When we think of University Freshers, it conjures up images of glorious debauchery, taxi cabs doused in teenage vomit and Jägerbombs. What it doesn't bring to mind, even remotely, is the concept of responsible banking. It is, however, one of the...

Posted by: Benjamin Hiorns
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Leaders

Top 10 Ads of the Week

Recipe - 888sport Recipe has created their first work for 888 Holdings since picking up the account back in June. Kicking off with a global relaunch of the 888sport brand, the “Take ‘em on!” campaign encourages audiences to feel...

Posted by: Creativepool Editorial
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Leaders

The Vamp Stereo will save your old speakers from the scrap heap

Whilst technology is all about looking forward, sometimes, it's just as important to keep one foot in the past. With this in mind, designer Paul Cocksedge has unveiled the latest design in his mission to save vintage speakers from the tip with a...

Posted by: Benjamin Hiorns
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Industry

Reality Bites: What can VR do for your business?

Worldwide VR & AR is set to grow from $5.2 billion in 2016 to $162 billion in 2020 according to research by the International Data Corporation (IDC). But what does that mean for your business? Is it just another fad? Not according to Goldman Sachs...

Posted by: Creativepool Editorial
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Inspiration

Trailblazers: Ultra-vivid colour & print with Studio Heretic

Jon, Therese and Luke are an East London-based trio working within illustration, design and experimental screen printing at Studio Heretic. Their ultra-vivid colour plays take our eyes on magical new journeys in print, here’s what this Holy...

Posted by: Kate Lewin
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Leaders

London Design Festival: 10 Must-See Events

The annual London Design Festival has become one of the most expansive and impressive celebrations of design in the world, with hundreds of things to do and see. The festival kicked off in earnest over the weekend, and it's certainly hit the ground...

Posted by: Creativepool Editorial
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Leaders

Top 10 Hires of the Week

Tribal Worldwide London Tribal Worldwide London has announced the appointment of Andrew Liles to the role of Director of Technology, while Marie Bradley will head up Business Analysis; a brand new role and discipline within the agency. Liles joins...

Posted by: Creativepool Editorial
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Leaders

Survey suggests open-plan offices might be making us more anti-social

The idea behind an open-plan creative office is pretty solid. Whilst locking ourselves away in solitude and “Just cracking on with it” might be a tried and tested working method for those in less naturally collaborative industries, but as...

Posted by: Benjamin Hiorns
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Leaders

Agency 2020: What will the agency landscape of the future look like?

For the last CS Presents of 2016 Creative Social have hand-picked 5 creative leaders for an event where they will give a varied perspective on how the agency landscape will look, feel and behave in 2020 along with the skills you’ll need to be...

Posted by: Creativepool Editorial
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Industry

Pool Party London 2016 was something special!

On the hottest day in September since 1911 - last night, Wednesday 14th September, Creativepool’s private Pool Party London kicked off in Shoreditch with partners Creative Translation, Visualise, Jelly London, Profiles Creative, MassiveMusic...

Posted by: Creativepool
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Leaders

How #CatsNotAds turned into a global story overnight

London commuters will have had a pleasant surprise yesterday if they happened to pass through Clapham Common tube station, as the usual barrage of advertisements had been replaced by some cuddly kitties by an inspirations group of cat lovers. The...

Posted by: Benjamin Hiorns
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Leaders

Top 10 Ads of the Week

RKCY/Y&R - M&S Food RKCR/Y&R is launching the latest instalment of its award-winning M&S Food campaign with an ad that showcases the “Taste Asia” range. The TV campaign, which will be supported by press, OOH and digital activity,...

Posted by: Benjamin Hiorns
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Leaders

Rufus Leonard demystifies pension planning for Scottish Widows

Rufus Leonard, the independent creative agency, is launching this year’s integrated campaign for Scottish Widows, which aims to demystify the pension planning process for consumers. Launching this week to tie in with Pension Awareness Day on 15...

Posted by: Creativepool Editorial
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Leaders

WPP aquire Linkpulse in Norway & partner with The Corpus in the UK

WPP announced this week that Plista, a provider of data-driven native advertising and part of Xaxis, WPP’s global programmatic media company, has acquired Linkpulse, a real-time content analytics company. Based in Oslo, Linkpulse works with...

Posted by: Creativepool Editorial
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Leaders

Top 10 Ads of the Week

Ogilvy & Mather/DAVID - Unilever Unilever has launched a new campaign that brings together the collective power of consumers and brands to show people in how the everyday brands they love can help to make the world a better place. With consumers...

Posted by: Creativepool Editorial
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Leaders

The V&A celebrates 50 years of Pink Floyd design genius

Pink Floyd are widely regarded as the god-fathers of progressive rock music and one of the biggest and best bands of all time. The prog rock genre gained the title due to the way it's practitioners tried to push the boundaries of what what until then...

Posted by: Benjamin Hiorns

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