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Technology

Clear Channel to go digital with Amscreen

Amscreen, the largest digital signage company in Europe, has announced a strategic partnership with outdoor media agency Clear Channel UK, which will see a new range of sun-light visible digital outdoor screens deployed across the UK. The idea behind...

Posted by: Creativepool Editorial
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Video Games

Fallout 4 launches a pioneering OOH campaign

Yesterday (November 10) Fallout 4 was released to its adoring public and my social life for the next fortnight took a tragic blow. Personally I'm only a few hours in thus far, but I can already quite say it offers everything the series' fans have...

Posted by: Benjamin Hiorns
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Entertainment

BBC3 as an online channel: Innovative or Desperate?

BBC Three will become the first TV channel in the world to make the switch from a linear broadcast channel to online-first destination. The reinvented BBC Three will offer TV shows to stream and download through new homes The Best Of and BBC Three on...

Posted by: Magnus Shaw
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Careers

Year one channel update

As year one of the YouTube channel wraps up, I wanted to take a moment to explain why I started it in the first place. I've been so blessed by the support over the last year and am excited for what creative advertising craziness we can get into over...

Posted by: Kevin Forister
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Entertainment

WE ARE Pi Launches Pi Studios With Channel 4 Documentary on House Music

The Amsterdam-based entertainment company Pi Studios launches today with its first TV commission from Channel 4, and media partnership with digital publisher Lad Bible. Pi Studios connects the dots between brands, broadcasters and digital publishers...

Posted by: Creativepool Editorial
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Advertising

Channel 4 and ITV Unite Against Dementia for Alzheimer's Society

Channel 4 and ITV are uniting for the first time for a major brand campaign for the Alzheimer's Society, created by McCann London. Launching “United Against Dementia” today (Monday 24 April) from 20:55, this is the first time either TV...

Posted by: Creativepool Editorial
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Technology

Buttonjoy: Channel your frustration into action with new IoT buttons

Do you remember our Amazon Dash Button Hacks article from early last year? If so, you’ll recall how a bunch of clever innovators were, at the time, programming Amazon’s Dash Buttons to help them order pizza, build a panic button, and – in Ted...

Posted by: Kate Lewin
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Advertising

Channel 4 and ENVY celebrate Britain’s diversity in Voices of 4 Campaign

Channel 4 and ENVY Advertising have launched a series of vibrant and varied spots as the final instalment of the broadcaster’s “Voices of 4” campaign. Created by 4creative, Channel 4’s award-winning in-house creative agency, the campaign in...

Posted by: Creativepool Editorial
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Entertainment

Grayson Perry explores gender identity for Channel 4

Channel 4’s award-winning in-house creative agency 4Creative has produced a new four-part short-form series starting Grayson Perry, in partnership with production company Swan Films. “Born Risky: Grayson Perry” launched yesterday (November 2)...

Posted by: Creativepool Editorial
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Advertising

Channel 4 announce shortlist for Superhumans Wanted initiative

Channel 4 has announced the final eight brands and advertising agencies shortlisted for its Superhumans Wanted initiative following almost 90 brands and agencies pitching campaign ideas featuring disability and disabled talent to win £1 million...

Posted by: Creativepool Editorial
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Advertising

AMV BBDO storm the English Channel with Mars for Euro 2016

Mars, an official FA sponsor since 2009, is launching a new multi-channel campaign set to galvanise the nation’s support of the England football team ahead of Euro 2016. The new #Believe campaign coincides with the brand’s display of...

Posted by: Creativepool Editorial
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Design

Channel 4 is reborn with the help of DBLG & SQUA

It's been ten years since Channel 4's last major brand refresh, so when it came time to shake off the cobwebs and give the brand a shot in the arm, it was never going to be a simple lick of paint. The rebrand, which was a collaboration between DBLG,...

Posted by: Benjamin Hiorns
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Advertising

72andSunny channel Admiral Akbar in latest campaign

72andSunny has used a barrage of internet memes in its latest piece of work for anti-smoking organisation Truth. The “It's a Trap” spot reveals the deceit and danger behind social smoking, sheesha smoking and cigars, with some help from...

Posted by: Creativepool Editorial
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Entertainment

Channel 4 invade the X Factor with bionic pop star

If you were left more than a little confused by a short clip shown during the advertisements of last night's X Factor final on ITV, you were certainly not alone. The video in question featured a collage of bizarre images and aggressive sounds, all...

Posted by: Benjamin Hiorns
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Advertising

Three BIG appointments at Executive Channel International

In a bid to restructure the Australian agency Executive Channel, executive chairman Bruce Fink has announced the company's new board of directors, which includes Kim Wiliams, the former boss of News Corp, who has joined the company, which specialises...

Posted by: Benjamin Hiorns
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News

Not 4U? How seventeen people put Channel 4 in OFCOM's bad books.

Channel 4 is in trouble with Ofcom. Not for a programme or an advertisement, but the juxtaposition of the two. The broadcasting regulator says the station broke their code on 26th December 2012 when they ran a commercial which gave the impression it...

Posted by: Magnus Shaw
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Features

5 minutes with... Stephen Hardingham - Channel 4

Tell us what you do for a living and who you work for? Head of Design, Future Media and Technology at Channel 4 Television. What does that involve? I'm responsible for designing the Interface user experience on Channel 4's New Media platforms. I...

Posted by: Creativepool
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Advertising

MEC reveal the Face of Advertising at Advertising Week Europe

Ever wondered what the face of advertising looks like? The picture above is the result of MEC’s initiative at Advertising Week Europe yesterday, which used photographs of attendees and a bespoke facial merging tool to capture this image. The...

Posted by: Creativepool Editorial
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Advertising Week Europe Live Streaming from #AWEurope Underground

Live from the Advertising Week Europe #AWEurope Underground Stage Monday 23rd March ​ 09:00 AM LIVE WITH THE ROUNDHOUSE 10:00 AM PREDICTIONS FOR THE FUTURE OF MEDIA 11:00 AM HOW TO WIN BRANDS AND INFLUENCE PEOPLE: WHY SOCIAL INFLUENCERS ARE...

Posted by: Advertising Week
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Features

Is over specialisation killing creativity?

From influencers to social and audio only, there’s been a proliferation of niche agencies in the last few years. While specialists are always going to be necessary, consumers now have more touchpoints than ever before. So, are brands at risk...

Posted by: Creativepool Editorial
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Trends

Get to know the 12 brand archetypes

Think about your favourite stories. Did you ever notice that the characters within them fall into broad categories? The hard-drinking detective fuelled by cheap liquor... The femme fatale who always has a perfect put down to hand... The naïve...

Posted by: Woven Agency
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Features

Why your business should invest in influencer marketing

With many businesses still reluctant to invest in influencer marketing, dispelling the misconceptions is the first step to unlocking its full potential. A recent study reported that 80% of marketers plan to continue or increase their influencer...

Posted by: Aaron Brooks
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Features

IGTV: One year on and a hotbed for creative marketing

This month marks one year since Instagram launched IGTV. A native long-form video channel within the app, IGTV was destined for big things. After all, it combines two big social trends: Instagram itself and video. But the new feature has not yet...

Posted by: Creativepool Editorial
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Features

Industry Influencers: Adam Kerj

Adam Kerj is chief creative officer and MD at Accenture Interactive, Nordics. Having had a long and successful career at global agency level, he's experienced the ups and downs of doing day-to-day client work and believes it's currently the most...

Posted by: Creativepool Editorial
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Advertising

Behind the Idea: Changing perceptions of Race for Life

Race for Life returns in 2019 with a message to encourage everyone to join the charity event and help beat cancer through a campaign by Anomaly. Matt Roach, one of the creative directors on the project, talks about what went into making the work and...

Posted by: Creativepool Editorial
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Features

Ad trends 2019: Dan Carter

Don't make Instagram campaigns purely for the sake of it and if you're an agency, have a clear specialism. Dan Carter, ECD at American agency Set Creative outlines what went on in 2018 and offers his thoughts on the year ahead. What will be the...

Posted by: Creativepool Editorial
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Advertising

Account Wins of the Week

Wavemaker - RNLI Wavemaker has been appointed by the Royal National Lifeboat Institution (RNLI) to handle all of the charity’s media planning and buying in the UK and Ireland for a wide range of campaigns and programmes supporting their long...

Posted by: Creativepool Editorial

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