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Features

Hybrid experiences will come of age in 2021

2020 was the year that brands were compelled to engage with the world of blended physical and virtual experiences, also known as hybrid experiences. The learning curve was steep for many, with a huge variation in quality and creativity. However, the...

Posted by: Imagination
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Industry

Relevance or death - The importance of relevant experiences

There is increasing pressure on the retail sector during the peak holiday season, commencing with Singles Day and Black Friday in November and ending with the January sales. With the busiest time of the year for planning holiday marketing campaigns...

Posted by: Creativepool Editorial
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Workshop

The Office: Re-imagined in an age of hybrid work

As hybrid work continues to evolve, IT decision makers (ITDMs) and management teams are finding new ways to bring people together- both inside and outside the office - to communicate, collaborate and create together. With the ability to go into the...

Posted by: Creativepool Editorial
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Leaders

How to achieve performance objectives with connected experiences

Performance metrics for digital advertising have transformed our industry. Transparent, targeted, and accountable campaigns are more impactful than ever. The challenge to brands is wading through the variety of digital advertising options. Choose...

Posted by: Creativepool Editorial
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Leaders

Can retail experiences discriminate?

From the perspective of store design, how can the physical environment discriminate in retail? Discrimination is traditionally defined as unjust or prejudicial treatment of people based on a number of protected characteristics, including; age, sex,...

Posted by: Quinine
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Leaders

Hybrid partnerships are the only answer to 'broken' agency models

If we are to change the 'broken' agency model, hybrid partnerships may be a great place to start. A hybrid partnership brings down any and every wall between client and agency, by fostering a collaboration between the brand and the agency's team....

Posted by: Creativepool Editorial
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Leaders

How to master the virtual pitch in a hybrid working world

As we move towards a new normal of hybrid workforce and increasingly virtual environments, pitches also move to the virtual scene and agencies will soon be required to up their game in a yet fiercer and more competitive environment. When you look at...

Posted by: Creativepool Editorial
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Inspiration

Accelerate your brand evolution with hybrid thinking

Think about the word “hybrid,” and it’s likely to evoke thoughts of eco-friendly cars, new types of plants cultivated by combining those that already exist, human robots in sci-fi novels, or even crossbred dogs. By its very nature,...

Posted by: AdventureLAB
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Leaders

Time Out Creates Eye-Opening Experiences for the Coca-Cola London Eye

Time Out has curated and created an eight-week event series, taking London’s best experiences from the pages of its website and magazine to the sky. Working closely with The Story Lab and Vizeum, the ‘Time Out’s Eye-Openers’ campaign is built...

Posted by: Time Out Group
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Inspiration

I eat therefore I am - branding today's edible experiences

The food and drink landscape today has many different faces. But, one which continues full steam ahead is its wonderous reflection of people’s desire for experience over things. And now more than ever, how we fuel ourselves makes a statement...

Posted by: ECHO
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Leaders

O2 champions live experiences in #FollowTheRabbit campaign

O2 today announces an exciting new advertising campaign, centred on embracing the life affirming nature of live experiences. The campaign, appearing around the UK from today (Thursday the 2nd of March), features a bright blue rabbit as the ultimate...

Posted by: Creativepool Editorial
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Industry

WRG launches second annual Year ONE internship programme

LONDON. February 21, 2023: Global experience agency WRG, the events and experiential division of The Creative Engagement Group, today announced the launch of the second year of its 12-month paid internship scheme ‘Year ONE’. The internship gives...

Posted by: The Creative Engagement Group
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Industry

Engaging new audiences with a modern royal rebrand

When we speak about the royal family, we don't necessarily think of it as a commercial brand that generates significant annual earnings, but the figures prove otherwise. For example, between 2019 and 2020, ticket revenues from heritage sites reached...

Posted by: Creativepool Editorial
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Industry

See Annual 2021's best Agencies, Brands, Talent and Leaders of the Year!

The Creativepool Annual is all about championing excellence in the creative industries. Now that our stellar lineup of winners for Annual 2021 has been announced, it is time to take a closer look at those companies and professionals who defined...

Posted by: Creativepool Editorial
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Inspiration

What is the metaverse and why should brands take it seriously?

For many, the term ‘metaverse’ probably conjures up images of Ernest Cline’s Ready Player One, Tron, or Ridley Scott’s Blade Runner-but there is much more to dissect here. The future of experience - 'The Metaverse' As we...

Posted by: Imagination
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Leaders

Will coronavirus revolutionise live experience?

Coronavirus has brought the live event industry on its knees. Festivals and awards have been cancelled, meetings have moved online, and it's not like the strain on the events industry is relaxing any time soon. But who says this is all negative? If...

Posted by: Creativepool Editorial
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Features

Creative Trends That Will Dominate 2024 #YearInReview

We’ve already looked back at the year that was 2023 and what a year it was. But what kind of magazine would we be if we didn’t also cast our sights on the next 12 months? Of course, there are a few trends you can expect to see pop up...

Posted by: Benjamin Hiorns
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Features

How will 2023 be remembered by creatives? #YearInReview

2023 will hardly be remembered as a banner year for may of us as the cost-of-living crisis started digging deeper and the political spectrum on both sides of the atlantic started to devolve into a cynical and hateful mess. For creatives from all...

Posted by: Benjamin Hiorns
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Inspiration

Finding a future of collaboration over ego #CompanySpotlight

The Future Collective is a strategically led creative consultancy based in the UK globally renowned for both thought leadership and creativity. Since 2019 they have worked with ambitious global brands and startups alike, creating distinctive brand...

Posted by: Creativepool Editorial
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Features

Global creative calendar: November 2023

A commitment to lifelong learning promises many prolific returns. Expanding knowledge allows us to better understand the world and our fellow humans while advancing our skills. In a constantly changing world, innovation enhances professional...

Posted by: The Darnell Works Agency
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Inspiration

Learning to live and breathe | #CompanySpotlight

Live & Breathe is an independent and progressive agency of 75 people based in the UK with global reach that believe collaboration is everything. It’s where they get their name from - by living & breathing their clients’ business needs for...

Posted by: Creativepool Editorial
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Inspiration

#CompanySpotlight on Flying Duck Studio Lab

Flying Duck Studio Lab is an ethical and inclusive creative studio whose goal is to share positive and inspiring story-telling by bringing top-notch productions to the world and working towards changing the industry for the better. They specialise...

Posted by: Creativepool Editorial
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Inspiration

#CompanySpotlight on music supervision and production specialists SIREN

SIREN are a small team of experienced and award winning producers & music supervisors who love music and are based in Central London. They collaborate with a global network of extremely talented composers and producers and our goal is to answer your...

Posted by: Creativepool Editorial

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