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Features

Hybrid experiences will come of age in 2021

2020 was the year that brands were compelled to engage with the world of blended physical and virtual experiences, also known as hybrid experiences. The learning curve was steep for many, with a huge variation in quality and creativity. However, the...

Posted by: Imagination
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Leaders

Can retail experiences discriminate?

From the perspective of store design, how can the physical environment discriminate in retail? Discrimination is traditionally defined as unjust or prejudicial treatment of people based on a number of protected characteristics, including; age, sex,...

Posted by: Quinine
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Leaders

Hybrid partnerships are the only answer to 'broken' agency models

If we are to change the 'broken' agency model, hybrid partnerships may be a great place to start. A hybrid partnership brings down any and every wall between client and agency, by fostering a collaboration between the brand and the agency's team....

Posted by: Creativepool Editorial
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Leaders

How to master the virtual pitch in a hybrid working world

As we move towards a new normal of hybrid workforce and increasingly virtual environments, pitches also move to the virtual scene and agencies will soon be required to up their game in a yet fiercer and more competitive environment. When you look at...

Posted by: Creativepool Editorial
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Inspiration

Accelerate your brand evolution with hybrid thinking

Think about the word “hybrid,” and it’s likely to evoke thoughts of eco-friendly cars, new types of plants cultivated by combining those that already exist, human robots in sci-fi novels, or even crossbred dogs. By its very nature,...

Posted by: AdventureLAB
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Leaders

Time Out Creates Eye-Opening Experiences for the Coca-Cola London Eye

Time Out has curated and created an eight-week event series, taking London’s best experiences from the pages of its website and magazine to the sky. Working closely with The Story Lab and Vizeum, the ‘Time Out’s Eye-Openers’ campaign is built...

Posted by: Time Out Group
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Inspiration

I eat therefore I am - branding today's edible experiences

The food and drink landscape today has many different faces. But, one which continues full steam ahead is its wonderous reflection of people’s desire for experience over things. And now more than ever, how we fuel ourselves makes a statement...

Posted by: ECHO
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Leaders

O2 champions live experiences in #FollowTheRabbit campaign

O2 today announces an exciting new advertising campaign, centred on embracing the life affirming nature of live experiences. The campaign, appearing around the UK from today (Thursday the 2nd of March), features a bright blue rabbit as the ultimate...

Posted by: Creativepool Editorial
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Industry

See Annual 2021's best Agencies, Brands, Talent and Leaders of the Year!

The Creativepool Annual is all about championing excellence in the creative industries. Now that our stellar lineup of winners for Annual 2021 has been announced, it is time to take a closer look at those companies and professionals who defined...

Posted by: Creativepool Editorial
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Inspiration

What is the metaverse and why should brands take it seriously?

For many, the term ‘metaverse’ probably conjures up images of Ernest Cline’s Ready Player One, Tron, or Ridley Scott’s Blade Runner-but there is much more to dissect here. The future of experience - 'The Metaverse' As we...

Posted by: Imagination
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Leaders

Will coronavirus revolutionise live experience?

Coronavirus has brought the live event industry on its knees. Festivals and awards have been cancelled, meetings have moved online, and it's not like the strain on the events industry is relaxing any time soon. But who says this is all negative? If...

Posted by: Creativepool Editorial
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Features

Global creative calendar: December 2021

While 2021 is almost history, I hope you are ready, willing, and able to celebrate the best days yet to come. Are you focused on sharpening your skills for the new year ahead? If so, some of the world's most elite organizers are preparing to unleash...

Posted by: The Darnell Works Agency
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Features

Forget VR – The future of advertising is Mixed Reality

Virtual Reality is now. If most of the advertising industry hasn’t jumped on the VR ship yet, you can bet we will soon - or at least, as soon as those incredibly expensive headsets become a bit more affordable (or attractive?) for the general...

Posted by: Antonino Lupo
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Features

Global creative calendar: April 2021

Among this month's slate of alluring virtual events, everyone who's open to new experiences has much to gain. Future and current leaders from vital industry sectors are going all in, curtains are set to draw back, and stages will illuminate. As...

Posted by: The Darnell Works Agency
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Leaders

Will advertising succumb to UX?

Digital, digital, digital. Among the many things this pandemic has shown, the need to develop a digital presence took centre stage and demonstrated how some brands have probably been clinging onto their real-life, physical origins for one year too...

Posted by: Creativepool Editorial
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Features

The Consumer Trends that will define 2021

How’s the new year treating you? Feel any different yet? Well, according to some reports, consumer habits have changed quite a bit in the last year and you could arguably speculate that a global pandemic may have helped with that. With people...

Posted by: Antonino Lupo
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Features

What's next for agencies in 2021?

The year we’ve just been through will certainly make history. We’ve seen society move from globalised, frenetic and somewhat overcrowded streets to the unforgiving solitude of our own houses pretty much overnight. And the ways we coped...

Posted by: Antonino Lupo
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Inspiration

2021: Predictions for an Unpredictable Year

One thing we can predict for the year ahead is that what will have unfolded 12 months from now is most likely unpredictable. Our shift online has undoubtedly accelerated across the board - markedly with older generations who are typically slower in...

Posted by: Wolff Olins
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Inspiration

Making music in the streaming age – #CompanySpotlight

When the advent of streaming unleashed pretty much what looked like a catastrophe on the music industry, many were forced to adapt or die. Founder of Syncsmith Gavin Mee was placed in an uncomfortable position - but he managed to make that harshness...

Posted by: Creativepool Editorial
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Inspiration

Who is The Integrator?

The mere mention of disconnection evokes thoughts of seclusion, lacklustre relations and of course, the dreaded situation of being offline at the worst time. In business strategy and organisation terms, it points to the opposite of what it takes to...

Posted by: Klaus
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Features

Secret Location’s not so secret splendour; an Emmy-winning VR studio

Meet the development team behind Secret Location, a project-based digital service start-up that quickly gained momentum by shifting its focus towards original content, IP, and technology. Today, it's a multinational enterprise and motto is no...

Posted by: Indigo Design Award

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