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Leaders

Olivia Colman lends her voice to an important TFL campaign

Transport for London, the Metropolitan Police Service, British Transport Police, City of London Police and M&C Saatchi have teamed up for a new campaign that encourages people to report any unwanted sexual behaviour (USB) they experience on public...

Posted by: Creativepool Editorial
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Leaders

Explore an interactive history of London

A gigantic interactive map almost 13 metres long was unveiled recently at the New London Architecture Galleries at The Building Centre in London, which aims to help the general public and tourists alike explore the past, present and future landscapes...

Posted by: Creativepool Editorial
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Leaders

Hires of the Week

Odysseus Arms Independent ad agency Odysseus Arms welcomed Eric Dunn to the newly created role of Managing Director this week. He will be responsible for expanding the operation, refining client services and steering digital architecture. Dunn is a...

Posted by: Creativepool Editorial
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Bazillion Pictures Showcases Its ‘Strong Roots’ In Animation

‘Strong roots. Endless possibilities’ is the central message of Woodruff Sweitzer’s award-winning broadcast campaign for Boone County National Bank (BCNB). Bazillion Pictures’ fresh style and compelling visual storytelling...

Posted by: Bazillion Pictures
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Creative Branding: What's It Good For?

A brand is the visual, emotional, rational, and even cultural image that people associate with a product or with a company. Brands are more important at this period in time than any time in the past century. Brands bring together psychology and...

Posted by: Creativepool Editorial
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Leaders

Meals on Wheels rolls in fresh identity

The Minneapolis branding and design firm Duffy & Partners has undertaken a thorough rebranding for the Meals on Wheels organisation in the US; a charitable organisation that provides healthcare, meals and company to elderly citizens who need it most....

Posted by: Creativepool Editorial
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Inspiration

The Colonie Editor Bob Ackerman Cuts Pytka’s New McDonald’s Spot

The Colonie editor, Bob Ackerman, and renowned director, Joe Pytka, recently paired up to create a dramatic spot for McDonald’s, out of Burrell Communications. Driven by realistic, gritty, cinematic style footage, the :60 commercial, entitled,...

Posted by: Robl + Sutta
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Leaders

The Week in Tech

Twitter Twitter officially announced this week that it acquired the live-streaming app Periscope back in January, and several sources have hinted that it will shortly be launched as a separate app with the ability to watch both live and previously...

Posted by: Benjamin Hiorns
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Leaders

The Ad Council gets under our skin

A surprisingly moving new campaign from the non-profit Ad Council group has been making some big waves this week. A film shot on Valentine's Day called “Diversity & Inclusion” made its online début on Tuesday and sent the internet into floods of...

Posted by: Creativepool Editorial
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Is video interviewing a dream come true or a disaster?

Sweaty palms, dry mouth, stuttering words. Most people would agree job interviews are pretty painful. Recruiters can help prepare, coach and calm a candidate but once they walk into that room with their prospective boss, everything is usually...

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Inspiration

Recreating the Super Bowl Ads Brick By Brick

This month A+C studios released 'Brick Bowl', a self-initiated challenge to recreate the best of the Super Bowl 2015 commercials as a stop motion animated film, using thousands of Lego bricks in less than 36 hours. A+C Studios is an animation...

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Leaders

Ad World is crazy in Love

Depending on your point of view, Valentine's Day is either the most romantic day of the year, or a cynical ploy designed to separate gullible lovebirds from their hard earned cash, which was originally birthed for the sole reason that a group of...

Posted by: Benjamin Hiorns
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Leaders

Royal Mail step through the looking glass

To celebrate the 150th anniversary of Lewis Carroll's classic children's story, Royal Mail has launched a set of Alice in Wonderland stamps from designer Jason Godfrey (of Godfrey Design fame) and illustrator Grahame Bakersmith. There are ten stamps...

Posted by: Creativepool Editorial
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Inspiration

The Week In Advertising.

Warner Brothers - 'American Sniper' All too often, ads for movies contain too much information and far too much of the movie itself. In short, they're a bit desperate. But this is much more like it. Lean, intriguing but giving little of the story...

Posted by: Magnus Shaw
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Leaders

CES 2015: The 60 second phone charger and more

The 60 second phone charger Storedot Flash Battery As convenient and powerful as smartphones have become, recharging them can be a monumental hassle. Indeed, there are few smartphones currently on the market that can make it through a day without...

Posted by: Creativepool Editorial
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Workshop

Top five to-do items for the freelance 2015 list

Hello and happy new diet to you. No? Happy new gym membership, maybe. Not that either? Happy new I’m-only-drinking-alcohol-at-the-weekend. Getting warmer? Or perhaps the number one aim in the Land of You is get a happy new job. If so, good...

Posted by: Ashley Morrison
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Leaders

Museum of Applied Arts has officially reopened

The Museum of Applied Arts in Berlin, which has been closed for three years, was reopened recently after a comprehensive renovation. The renovation has been underlined by Berlin-based design consultancy Double Standards, which has designed signage,...

Posted by: Creativepool Editorial
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Leaders

A full tank of petrol for £2.80?

The UK arm of Kia Motors has teamed up with VCCPme to create a unique interactive publicity stunt to promote the first, fully electric Kia car; the Kia Soul EV. The stunt works on the campaign tagline, “The Power To Surprise,” and took...

Posted by: Benjamin Hiorns
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Leaders

Is PayPal's audio logo pointless?

Much like text messages and instant noodles, there was a time when audio logos seemed terribly brave and inventive. Received wisdom tells us Intel were the first to deploy such a thing, when they decreed their name could not be shown or spoken...

Posted by: Magnus Shaw
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Leaders

Colourful mascots to rock Rio in 2016

The mascots for the Rio 2016 Olympic and Paralympic Games were recently unveiled in Brazil, and according to a statement accompanying images of the colourful critters, the Games organising committee hopes they'll bring an “Explosion of...

Posted by: Benjamin Hiorns
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Features

This Week In Advertising

When Creativepool went looking for a fine fellow to write a column called ‘The Week In Advertising’, it made very good sense to search for a writer with a calm perspective and a measured, balanced approach. Well, they were all busy, so...

Posted by: Magnus Shaw
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Leaders

The Best of British Design

What is it about British brand design that transcends borders and epitomises international branding? At R Design we have been enjoying a flurry of interest from overseas brand owners, which have come to us specifically for that international...

Posted by: R Design Ltd
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Leaders

Skol teach us how to party underwater

In a unique and impressive new ad from the Brazilian agency F/Nazca Saatchi & Saatchi for the beer brand Skol's new “Beats Senses” product, ravers are seen dancing, drinking and cavorting, whilst completely submerged in an underwater...

Posted by: Benjamin Hiorns
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Leaders

Arsene Wenger and John Terry, new voices for the Underground

As part of “London Poppy Day,” commuters will be hearing the voices of Arsenal manager Arsene Wenger and Chelsea captain John Terry on the London Underground today, filling in for the generic announcers. In aid of the Royal British...

Posted by: Benjamin Hiorns
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Leaders

M&C Saatchi turn the clocks back for smokers

To coincide with the end of daylight savings on Sunday, which saw the clocks in the UK set back an hour, M&C Saatchi Sydney has created a new campaign for QUIT, the anti-smoking charity, which revolves around a website that can give smokers a rough...

Posted by: Benjamin Hiorns
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Fair game? The ugly world of trolling

By virtue of the fact that you're reading this blog, you almost certainly know what trolling is. For those of you that don't, it's when people with absolutely no penis (and whatever the female equivalent is) leave nasty comments on blogs, online...

Posted by: Ashley Morrison
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Leaders

Jaguar unveil another high-profile cinematic ad for new campaign

Earlier today, Jaguar launched its new “British Intelligence” global marketing campaign, which is being led by a cinematic 30-second TV ad starring X-Men actor Nicholas Hoult and the new “Why Jaguar” landing page on the...

Posted by: Benjamin Hiorns
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Leaders

Adscend Media unveil innovative offerwall technology

The performance-based advertising network Adscend Media, has announced the launch of AdWall, an innovative piece of offerwall technology, which lets publishers choose an ad-sponsored alternative to traditional payment. AdWall is a comprehensive,...

Posted by: Benjamin Hiorns
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Leaders

Has Volvo Once Again Made The Next Big YouTube Hit?

Last year's Epic Split, in which Jean-Claude Van Damme balanced precariously (and hilariously) between two lorries, was a huge YouTube success with more than 70 million views, as well as making a big impression on advertising awards worldwide taking...

Posted by: Creativepool
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Workshop

How to bring your images to life using Cinemagraphs

A Cinemagraph is a looped gif in which only a small part of the image is animated whilst the rest is motionless. They are a great way to add subtle details to what appear to be static images. In fact, they are not images at all but videos manipulated...

Posted by: Fotolia
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Leaders

Braintree join the Bitcoin bandwagon

Braintree, a subsidiary of eBay (eBay acquired Braintree in an all-cash £800 million deal almost a year ago) that deals with the payment processing for a number of popular mobile apps, recently announced that it would be accepting Bitcoin...

Posted by: Benjamin Hiorns
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Leaders

BBDO New York unleash 'Johnny JamBoogie' in new SNICKERS Ad

In a new TV spot created by BBDO New York for Snickers' “You're Not You When You're Hungry” campaign, rookie Cleveland Browns quarterback Johnny Manziel (known as “Johnny Football” by fans) is transformed by sheer hunger into...

Posted by: Benjamin Hiorns
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Leaders

AccuWeather Updates Windows Phone App with MinuteCast

AccuWeather, the internet's top global weather information company, recently announced that a new version of its “Weather for Life” app has been released for Windows Phone users. This iteration of the app, which is also available for...

Posted by: Benjamin Hiorns

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