Displaying 1 - 36 of 53 results
McDonald's is set to be honoured at this year's Cannes Lions Lions International Festival of Creativity, as the 'Creative Marketer of the Year' for 2014. The festival (the world's largest annual awards celebrating creative excellence in brand...
Posted by: Benjamin Hiorns
Creativepool profile: creativepool.co.uk/LittleHoudini Website: littlehoudini.co.uk(under construction) Facebook: is for stalkers! Twitter: twitter.com/littlehoudinii " Hi I'm Jack….I will illustrate/animate and design for food! " How long have...
Posted by: Creativepool
We’ve all seen the cringey ads for millennial fashion brands like boohoo and Jameson Carter, but there's a hot new name in town. McDonald’s has ‘launched’ a fake fashion brand to promote its limited edition Spicy Chicken...
Posted by: Creativepool Editorial
McDonald’s and Leo Burnett London have launched the latest instalment of their We Could campaign for coffee brand McCafé with the introduction of its new Iced Latte. Last month, creatives Andrew Long and James Millers discussed the...
Posted by: Creativepool Editorial
The Philippines is an island of over 7,100 islands. It’s not surprising then that a lot of Filipinos earn a living by fishing. Fishermen head out to sea as early as 2AM and spend hours on their boats waiting for their catch, sometimes foregoing...
Posted by: Leo Burnett Asia Pacific
Deutsch - Target “Share the Force” Deutsch LA is celebrating the launch of brand new Star Wars merchandise (which coincide with the eagerly awaited 7th instalment in the franchise) with a few blasts from the past for Target, the major...
Posted by: Creativepool Editorial
After a recent heated shootout for ideas to refresh the McDonald's brand, Leo Burnett walked away with the prize, and are expected to put this idea to the test in a significant campaign later this year or early next year. Leo Burnett is already on...
Posted by: Benjamin Hiorns
The “100% Real 2014” campaign for McDonald's, designed by TBWA\ANG, an advertising agency based in Gzira, Malta, has recently 'gone viral' online, with its sheer ingenuity and creativity picking up kudos from many of the world's major...
Posted by: Benjamin Hiorns
Events like the World Cup prove that packaging is much more than protection. It’s a vessel and a vehicle for celebration. Limited edition event-orientated packaging doesn’t just ride the hype, it generates it. The brands that associate...
Posted by: bluemarlin
by Ashley Morrison So the Olympic opening ceremony is a week away and I, for one, am really rather excited. Yes, yes, I know it's all very trendy to want to flee the capital during the mayhem that will ensue (for that, read "I'm ticked off that I...
Posted by: Creativepool
2023 will hardly be remembered as a banner year for may of us as the cost-of-living crisis started digging deeper and the political spectrum on both sides of the atlantic started to devolve into a cynical and hateful mess. For creatives from all...
Posted by: Benjamin Hiorns
2023 has been a lot of things. It’s been a year that saw great divisions widen and a year that seemed to almost revel in chaos, but it was also a year in which creativity continued to shine, even as it stood on the precipice of potential...
Posted by: Benjamin Hiorns
At the time of writing, the feature film adaptation of the viral children’s horror game Five Nights at Freddy’s (known commonly by the acronym FNaF) has made over $250 million against a measly (by Hollywood standards) $20 million budget....
Posted by: Benjamin Hiorns
What is a brand identity? Your brand identity can also be referred to as your corporate identity and goes beyond simple logo design or branding services. Instead, it includes any tangible element that lets you differentiate yourself from the...
Posted by: Think Design Manchester Ltd
If Cannes Lions 2022 has a singular united theme, it was “purpose.” Indeed, it’s perhaps been the unifying theme for the last decade. In the ensuing 12 months, however, we’ve all been purposed to death so when it came to the...
Posted by: Benjamin Hiorns
Marketing is at its most effective when a brand can make an emotional connection with its audience - and what better way than to connect through the memories of our childhoods. From the slushy machine at the cinema to retro music and our favourite...
Posted by: Creativepool Editorial
If you ask anyone in my family to identify my mum, they’ll refer to the jingle jangle of the mass of gold bracelets on her wrists. That metallic cacophony to me, more than a look or smell, is the truly evocative sound of home, and of love. So...
Posted by: Creativepool Editorial
As the holiday season creeps up on us once more, the country braces itself for another round of Christmas adverts, from the humorous to the heart-wrenching. But which brands have got the festive formula down and have helped cement themselves as...
Posted by: Creativepool Editorial
One of the standout events of last year’s COP26 summit was the landmark inclusion of key players in the luxury industry. Key luxury brands committing themselves to the climate crisis and to achieving net zero by 2050. Global powerhouse LVMH...
Posted by: Matter Of Form
With the war in Ukraine now well into its second month and news of fresh atrocities filtering through every day, it’s clear that the actions taken by Western governments and brands have done little to deter Russia. Originally designed to be...
Posted by: Creativepool Editorial
Never did I once think that in my lifetime we’d be seeing war in Europe and never did I think we’d see a historical figure in our midst that echoed the pure despotic evil of Adolf Hitler. But here we are, two weeks into a completely...
Posted by: Benjamin Hiorns
Chief Executive Nicolas Geahchan is both a creative leader and a business head. Nicolas has always considered advertising one of the most interesting jobs people could make. Creative professionals get paid to think creatively, and there's no way the...
Posted by: Creativepool Editorial
There is a crisis of creativity in advertising. You have probably heard these very words or a variation in the past few years. Campaigns striving to touch on the same key points, unoriginal tropes used over and over again - things are starting to...
Posted by: Creativepool Editorial
It’s obvious when you think about it. Your brand speaks to your audience. It occupies ‘mental space’ in the minds of your most loyal consumers. You NEED to know how it sounds to your customers. But you probably won’t find...
Posted by: ifour
Raconteur A women-led tour de force is in full swing, as Marissa Puget and Olia Ougrik take the mantle of ownership of Raconteur, the Los Angeles and Paris-based consultancy known for their creative storytelling approach to publicity, marketing, and...
Posted by: Creativepool Editorial
Marcel Sydney Marcel Sydney has announced the newest members of its creative department. The new faces include senior team, Scott Maggs & Alexander Haack (aka "The Cavemen”), creatives Lucy Ochoapetit & Aisling (Ash) Dowling, Grace O'Brien &...
Posted by: Creativepool Editorial
M&C Saatchi M&C Saatchi has appointed Sereena Abbassi as Head of Culture and Inclusion, where she will be working closely with Victoria Fox, Chief Executive of LIDA and group sponsor of diversity and inclusion at M&C Saatchi Group. Sereena is...
Posted by: Creativepool Editorial
Clemenger BBDO Sydney Clemenger BBDO Sydney has announced five new creative hires - its second major injection of talent into the creative department since Ben Coulson, chief creative officer, joined the agency earlier this year. Vanessa Robinson...
Posted by: Creativepool Editorial
As you may have noticed, the Piccadilly Circus lights have been switched back on after 9 months in darkness, the second longest time without light since the Blitz in World War 2. The lights were turned off in January for renovations which saw the six...
Posted by: Tapestry
Ogilvy & Mather Hong Kong Ogilvy & Mather Hong Kong has announced the appointment of two senior executives to new roles within the digital team in Hong Kong. Manolis Perrakis joins as Head of Creative Technology and Vivi Fitriani as Head of UX/UI....
Posted by: Creativepool Editorial
As a result of two, bloody revolutions, Russian tensions, and a never-ending series of crises, many of us overlook Kiev as a creative destination. But amongst the bloodshed and upheaval, a peaceful, creative core has emerged at the heart of the...
Posted by: Kate Lewin
Above+Beyond Above+Beyond has boosted its strategic offering by appointing Matt Sadler as its first Head of Strategy. Sadler joins the agency from Karmarama where he was Planning Director and will lead Above+Beyond’s growing strategy team....
Posted by: Creativepool Editorial
When discussing the trends that will take hold in advertising next year, it's important to understand what a polarising year 2016 has been. As we approach year's end, we've all no doubt grown tired of the generic “I'll be glad when this year is...
Posted by: Creativepool Editorial
Grey London has launched Grey Response: a new Direct Marketing and CRM division in partnership with the UK’s leading independent CRM agency, WDMP. At the core of this new offering will be data science, conversion analytics, customer experience...
Posted by: Creativepool Editorial
Our new City Guides feature is the guidebook you never asked for but always wanted. Conventional travel guides are all good, but they don't really offer you the opportunity to immerse yourself in a city's creative heart. We're changing all that, by...
Posted by: Kate Lewin
Cheil London Cheil London has boosted its creative offering by hiring award-winning creative director Russell Schaller as Creative Director of Film. Schaller joins the agency from Havas Worldwide London where he served as Creative Director. He will...
Posted by: Creativepool Editorial