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Features

Belinda Hawkins

Creativepool profile: creativepool.co.uk/belindahawkins Vimeo: vimeo.com/belindahawkins "I've worked in Perth, Western Australia for over 6 years as an agency producer in television production and post-production. Perhaps my biggest achievement was...

Posted by: Creativepool
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Leaders

#GettingToKnow Mike Bell, Executive Producer @ FutureDeluxe

Tell us a bit about your role! Is there a “typical” day? Life as an EP means that no two days are the same - and for me that’s part of what makes it so compelling. My focus is on considering the needs of our client partners...

Posted by: Creativepool Editorial
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Leaders

#GettingToKnow Nick Haynes, Executive Producer at The Artery

Tell us a bit about your role! Is there a “typical” day? There is no typical day, you roughly know what to expect, but there’s always room for a little surprise… What was the biggest challenge in getting to your current...

Posted by: Creativepool Editorial
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Inside the life of a NBC News Producer – #MemberSpotlight

From Tokyo to London and a career in journalism, you can tell that Simeon Paterson has travelled far and wide. Perhaps that's even where his passion for journalism comes from - and we wouldn't be surprised. Journalism is an art, and it can be a...

Posted by: Creativepool Editorial
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Features

The Artist. Why the producer deserves the loudest applause.

In case you've haven't noticed, there's a new silent film called The Artist and it's getting some rave reviews. Not only is it silent, it's also shot entirely in black and white. It doesn't have any big name actors in it and the storyline is about a...

Posted by: Creativepool
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Inspiration

Rebranding "God's waiting room" #BehindTheBrand

Hallmark Luxury Care Homes, the family-owned group of 22 care homes in England and Wales, relaunches with an all-new brand positioning and identity created by The Corner London. The work sees a complete overhaul of Hallmark’s brand strategy,...

Posted by: Creativepool Editorial
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Inspiration

#MemberSpotlight on freelance writer and director Katerina Sfaellou

How did you get into the industry? I started on the corporate side of things many years ago, working on events and marketing activation campaigns. But I always wanted to be hands-on and combine my communications degree with the more creative side of...

Posted by: Creativepool Editorial
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Inspiration

Phillips #ShareTheCare for mums across the world #BehindTheIdea

Philips Avent, in collaboration with LePub, is launching an empowering new campaign called #ShareTheCare. This initiative aims to address the challenges faced by moms and put a spotlight on the importance of their well-being and self-care. To raise...

Posted by: Creativepool Editorial
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Inspiration

Proving that Pot Noodle is “real food” that fills a hole #BehindTheIdea

Pot Noodle, the Unilever snack brand, was positioned as filling a hole and a tongue-in-cheek film that takes that a step further showing the noodles in all sorts of holes such as a pool table pocket, a bird house and a washing machine drum. It also...

Posted by: Creativepool Editorial
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Inspiration

Setting the juice loose #BehindTheIdea

Following the highly successful ‘I Spy Maynards’ campaign which grabbed the public’s attention last summer, Maynards Bassetts and agency of record, VCCP London have launched another bold and playful OOH campaign to remind the nation...

Posted by: Creativepool Editorial
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Inspiration

#CompanySpotlight on progressive design agency Studio Miko

We caught up with Studio Miko Co-Founder and Creative Director Alistair Millen this week to talk the enduring value of design in a “do it yourself” world. How was your company born and where are you based? Both Laurence, co-founder, and...

Posted by: Creativepool Editorial
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Inspiration

Building a greener future for London with TfL #BehindTheIdea

Transport for London (TfL) with the help of agency of record VCCP London and Wavemaker UK, launched an awareness campaign last year for the huge range of improvements TfL is continuing to make across its network. Some of the many improvements that...

Posted by: Creativepool Editorial
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Inspiration

The EPIC untold story behind Fairytale of New York #BehindTheIdea

Over Christmas last year, Irish independent creative agency The Public House launched their ampaign for EPIC The Irish Emigration Museum featuring a choir of NYPD veterans, correcting a musical myth at the heart of The Pogues’ classic Fairytale...

Posted by: Creativepool Editorial
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Inspiration

Tearing loved ones apart for 40 years with Domino’s #BehindTheIdea

Domino’s, the UK’s most loved pizza delivery company, unveils the next chapter of its ongoing Domin-oh-hoo-hoo campaign. Revealing a new 30” spot which reflects a brutally honest take on sharing, Tearing Loved Ones Apart Since 1985...

Posted by: Creativepool Editorial
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Inspiration

Samsung commit to UK skating with Sky Brown #BehindTheBrand

Iris London has worked with Samsung Electronics UK to launch an impactful campaign supporting the brand’s announcement that they are joining forces with Skateboard GB, the governing body for skateboarding in the UK. The partnership will form a...

Posted by: Creativepool Editorial
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Inspiration

Think boilers… think, boring? Think again #BehindTheBrand

Cat How, Founder & ECD at How Studio, takes us through how their rebrand for energy services provider Hometree saw us redefine their verbal, and visual identity as well as website; with a brand idea ‘Transition Companion’, that showcased...

Posted by: Creativepool Editorial
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Inspiration

Oxfam’s ambitious first TV campaign in almost a decade #BehindTheIdea

Oxfam has launched its latest legacy campaign, as it encourages activists to “stay in the fight” and continue to fight for causes important to them. Shot on location in London, UK and Nairobi, Kenya, the inspiring film brings to life a...

Posted by: Creativepool Editorial
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Inspiration

Anything Goes for Deliveroo this Christmas #BehindTheIdea #HolidaysMonth

Deliveroo’s 2023 Christmas campaign, ‘Anything Goes' celebrates how our behaviour around food changes this time of year as we enjoy our own unique festival rituals. The campaign is built off the insight that in the run up to Christmas, we...

Posted by: Creativepool Editorial
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Features

Is Dolby Atmos the Future of Sonic Branding?

Sonic branding. It’s something all creatives are familiar with, and something we can certainly appreciate the importance of. We’re all aware of how great sound can make or break a product, but something rarely talked about is how much of...

Posted by: Creativepool Editorial
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Inspiration

Indeed make the world work better #BehindTheIdea 

Indeed, the global matching and hiring platform, recently unveiled its new “The World Can Work Better” brand vision with an international advertising campaign amplifying how better work leads to better lives. The campaign is the first...

Posted by: Creativepool Editorial
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Inspiration

BBC Earth opens “The Window to the World” | #BehindTheBrand

BBC Earth is the umbrella brand for BBC Studios natural history and science content. It shares and celebrates the incredible wonders of our universe, taking you on a thrilling journey of discovery - from the smallest creature under the microscope to...

Posted by: Creativepool Editorial
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Inspiration

Ron Swanson gets dirty for the NRDC | #BehindTheIdea

Actor, author and woodworker Nick Offerman takes on his dirtiest role to date, starring in an NRDC (Natural Resources Defense Council) campaign created and produced by Incredible Beast Omnimedia in which Offerman, who hails from a farming family in...

Posted by: Creativepool Editorial
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Inspiration

Finding the perfect sound with Sonic Lens | #Company Spotlight

Marco Vitali, Managing Partner at Sonic Lens Agency, is something of a renaissance man. A musical prodigy and marketing specialist that has mastered both sides of his brain and cultivated a career as one of the foremost voices in sonic...

Posted by: Creativepool Editorial

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