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Features

Podcasts then and now: How one medium took over the media

In 2004, a Guardian article highlighted a new, innovative medium that stood out through “the intimacy of voice” paired with “interactivity (…) convenience and portability”. The journalist Ben Hammersley was talking about...

Posted by: Creativepool Editorial
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Workshop

Cracking Prime Day 2.0 with Creative Ads

For brands looking to make a splash this October during Amazon Prime Day, creative mobile campaigns are key. In this article, Paul Coggins, CEO of Adludio, argues that the ad industry has sat on its creative laurels for too long. If the...

Posted by: Creativepool Editorial
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Features

Queen Elizabeth II – Why she was and always will be our media Queen

When Queen Elizabeth II took the throne, even my parents had yet to be born. She was the longest serving monarch in history and it appears unlikely that will ever again be contested so when the news stuck yesterday evening, a definite shockwave was...

Posted by: Benjamin Hiorns
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Workshop

Picking the bristles from Hedgehog Lab | #CompanySpotlight

Hedgehog Lab is a global digital product studio that partners with brands and enterprises to help them achieve their business goals using emerging technologies on the web, mobile and connected platforms. With over a decade’s experience in...

Posted by: Creativepool Editorial
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Features

10 side hustles that became hugely successful businesses

Whether it’s to pursue a passion project or to maximise your income, side hustles have become more popular than ever in the UK as people look for different ways to navigate situations such as the lockdowns and the cost-of-living crisis. Almost...

Posted by: Creativepool Editorial
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Leaders

#GettingToKnow former RadioTimes journalist Gregor Smith

This week, we talk to Gregor Smith, Head of Global Advertising Sales at SmartFrame Technologies, to learn about his background, get his tips and advice for sales professionals, and discuss future trends in the digital advertising industry. Tell us a...

Posted by: Creativepool Editorial
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Workshop

The one-man-band photography studio | #CompanySpotlight

This week, we’re shining our company spotlight on Ewan Burns, a one-man Swiss army knife when it comes to photography, videography and filmmaking. How was your company born and where are you based? It was born under a bright star, born out of...

Posted by: Creativepool Editorial
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Leaders

#GettingToKnow the compassionate and curious Csaba Szabo

Csaba Szabo boasts more than fifteen years of experience in scaling global software and technology companies. The current Managing Director of the EMEA region at digital media company Integral Ad Science, he has also worked as VP at Shutterstock and...

Posted by: Creativepool Editorial
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Industry

Context is queen - The power of contextual advertising

There’s an adage in online media that you’ve probably all heard a thousand times before - “content is king.” But the thing is, content without context is just words and pictures. If content is king then context is...

Posted by: Benjamin Hiorns
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Features

Which Platinum Jubilee ads got the royal seal of approval?

At the start of the bank holiday weekend, the Queen’s Jubilee was predicted to give a £6bn boost to the UK’s retail and hospitality sector as Brits used the four day weekend to spend in restaurants, pubs, hotels and shops. But the...

Posted by: Creativepool Editorial
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Features

Hospitality and the Metaverse | #PurposeMonth

For the last twelve years, Matter Of Form have had the privilege to deliver exceptional brand and digital experiences to some of the very best luxury brands in the global travel and hospitality sector. And we have got to know the dedicated tribe who...

Posted by: Matter Of Form
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Industry

Has Gen Z become too trigger happy for old school advertising?

Does anybody remember actively looking forward to the adverts? I do. We’re talking about the halcyon days of the mid-90’s here, when TV advertisements were proper events that sent shockwaves across the playground. Today, it’s only...

Posted by: Benjamin Hiorns
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Features

Which 5 design trends are most useful for marketing in summer 2022?

It is never too late to include design into your marketing plan, especially in the context of a new season. Here are five of the most promising design ideas for summer 2022 (with examples) to assist your organisation in meeting and crushing its...

Posted by: Chris Bicourt
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Leaders

How to achieve performance objectives with connected experiences

Performance metrics for digital advertising have transformed our industry. Transparent, targeted, and accountable campaigns are more impactful than ever. The challenge to brands is wading through the variety of digital advertising options. Choose...

Posted by: Creativepool Editorial
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Features

Why you need to know your users in order to motivate them

Altrix is one of our success stories: a disruptive approach to easing nursing shortages, saving the NHS millions, and giving agency nurses a better deal. In this article, we explain how we took a fresh look at the Altrix Customer Experience via a...

Posted by: Despark
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Inspiration

The next frontier - The rise of NFTs in retail

Great news: according to The Collins Dictionary, NFT was the word of 2021, which means there now exists a go-to way to explain these elusive virtual tokens to your grandparents... Defined as “a unique digital certificate, registered in a...

Posted by: Matter Of Form
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Inspiration

A retro flash mob featuring Steps brings the house down | #BehindTheIdea

Last month, O2 launched a social first campaign to promote the Samsung Galaxy Z Flip3 foldable phone by UK agency of record, VCCP London and Girl&Bear. The campaign saw the iconic Noughties pop band, Steps, take over the famous O2 arena with a...

Posted by: Creativepool Editorial
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Industry

Did COVID-19 press reset on innovation?

Following the turbulence and uncertainty of the Covid-19 pandemic, it’s no secret that businesses throughout the UK have been forced to adapt to the evolving demands of the new normal. Although strategies have differed depending on sector and...

Posted by: Creativepool Editorial
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Features

How one agency is reintroducing web standards to the world

In February 2020, digital design and technology agency Studio 24 was awarded the contract to redesign the website of the World Wide Web Consortium (W3C). For those unaware, this is the prestigious, international organisation founded by the inventor...

Posted by: Creativepool Editorial
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Features

Global creative calendar: February 2022

The phenomenon known as SXSW was launched in Austin, Texas, USA, back in 1987. Starting on 11 March, the unified 2022 SXSW Conference will introduce what's next in the worlds of film, culture, music, and technology, providing rich opportunities for...

Posted by: The Darnell Works Agency
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Features

Blue Monday - The best and the bluest campaigns

In celebration of the creativity that Blue Monday has catalysed over the years, Abi Pearl, Member Innovation Director at mobile network giffgaff reviews some of her favourites. It’s Blue Monday. For some, this marks the most depressing day of...

Posted by: Creativepool Editorial
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Leaders

Bringing your creative kicking and screaming into the digital world 

The way people consume information and entertainment has changed a great deal over the past decade or so. Traditional channels like print, which fell in circulation by 55% between 2010 and 2020, are no longer the places where consumers look to keep...

Posted by: Creativepool Editorial
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Industry

Aural sculpture - Shaping the virtual sounds of the future

In 2021, amp predicted a rise in investment in audio branding and audio-focused content. As many brands shifted to more immersive digital storytelling and e-commerce, the role of sound in branding across all industries has significantly changed. New...

Posted by: Creativepool Editorial
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Inspiration

Get inspired by the most innovative websites of 2021

It’s been a great and unique year for web design. Even as the world started opening up again, the best websites of 2021 demonstrated the need for brands and individuals to jump on the Digital Transformation ship, showcasing their capabilities...

Posted by: Antonino Lupo
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Inspiration

Top 20 product designs of 2021 to get you inspired today

This was a great year for product design. From the release of new smart home kits to the launch of iPhone 12 and everything in between, there were loads of incredibly inspiring products to buy, admire and learn something from. And though the smart...

Posted by: Antonino Lupo

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