Displaying 577 - 612 of 727 results
gyro gyro APAC has announced the promotion of two leaders to important new roles: Paul Hutt is now Chief Growth Officer, gyro APAC and Laura Bell is Client Services Director, gyro APAC. As Dentsu Aegis Network continues to invest in the growth of...
Posted by: Creativepool Editorial
Pentagram - Fashion for Good In 2017, Fashion for Good launched as a global initiative to reimagine how fashion is designed, made, worn and reused. Fashion for Good, and its founding partner C&A Foundation, recently tasked Pentagram with creating a...
Posted by: Creativepool Editorial
Strichpunkt/KMS Team - Audi Audi has made the brand guidelines for its new visual identity, which was launched last year, freely available to the public in a bid to be “open and accessible to everyone.” The German car company was given a...
Posted by: Creativepool Editorial
A brand is simply a product with a better name than its competitors. I once ran a training programme and brought this truth to life. The point of the workshop was to show that creativity often involves breaking patterns of behaviour. For instance,...
Posted by: Patrick Collister
AI and Customer Retention Practices. A semi-fictional case study. It’s a dark and stormy night. About 10 pm. Maria walks into a store. She goes straight to the pharmacy aisle. She is looking for Melatonin, a popular herbal supplement to aid...
Posted by: Andrea
Facebook confirms testing of downvote button Facebook will now allow users to downvote comments to eventually hide them. The social media giant is testing the ‘down-vote’ button, making it first available for a small set of users and...
Posted by: Creativepool Editorial
WPP - Bose Audio electronics firm Bose has selected a custom-built team of WPP agencies to be its global agency across creative, media and digital along with localisation and production. Grey Group, Wunderman, Hogarth Worldwide and MediaCom are...
Posted by: Creativepool Editorial
Fold7 - Carlsberg Fold7 has won the global Carlsberg business from incumbent 72andSunny Amsterdam. Fold7 has held the UK account for five years and will be rolling out it's Danish repositioning for the brand globally throughout 2018. Fold7 created...
Posted by: Creativepool Editorial
Art is communication. Especially public art. In times gone by, when few could read or write, public monuments were nothing more and nothing less than propaganda. Julius Caesar commissioned statues of himself in armour to remind the citizens of Rome...
Posted by: Patrick Collister
Anomaly - Dear Satan Anomaly has teamed up with Adelphoi Music, 750mph and 7thfl to launch this brilliant Christmas film, featuring the enrapturing voice of Patrick Stewart. Hope is a little girl excited about Christmas and does what any little kid...
Posted by: Creativepool Editorial
Amsterdam Worldwide - Mitsubishi Mitsubishi Motors Corporation (MMC) has selected Amsterdam Worldwide as their lead global brand agency. The Amsterdam-based agency, with additional offices in Berlin and Paris, was engaged last spring in a...
Posted by: Creativepool Editorial
UNIT9 Leading multi-screen storyteller and award-winning director Jason Zada is the latest addition to UNIT9’s roster. Leading multi-screen storyteller and award-winning director Jason Zada is the latest addition to UNIT9’s roster. He...
Posted by: Creativepool Editorial
eBay launches "the world's first subconscious shopping experience" eBay has teamed up with specialist retailer Saatchi Art to create an experimental shopping experience, which brings together art and technology to uncover shoppers' subconscious...
Posted by: Creativepool Editorial
Atomic London - Royal Opera House Atomic London has been appointed by the Royal Opera House to create the campaign around the transformation of the iconic London theatre through its Open Up project, due for completion in autumn 2018. The Royal Opera...
Posted by: Creativepool Editorial
The traditional agency model used to work. An agency builds a team of trained and dedicated full-time 'creatives.' A client brief lands, a team of in-house talent is assembled, and tasks are assigned. The work is delivered and the time billed - all...
Posted by: Bomper Studio
Uncommon Creative Studio - Halo Coffee/Headstart This week saw the launch of Uncommon Creative Studio, which has been built with one singular mission. In a world where people wouldn’t care if most brands disappeared tomorrow, Uncommon wants to...
Posted by: Creativepool Editorial
Taylor Herring - Thorpe Park Taylor Herring has subverted conventional out of home advertising by anchoring the living dead to an ad installation in East London and making commuters wish they were tucked up safely at home. This bizarre experiential...
Posted by: Creativepool Editorial
New iPhone likely to feature facial recognition and an all-screen design The next Apple iPhone will reportedly be unlocked using facial-recognition technology and will also feature a screen covering almost its entire front. A pre-release of firmware...
Posted by: Creativepool Editorial
With Cannes Lions a distant, sun-soaked memory Greenlight looks back on our favourite Cannes Lion Winning Campaigns and the casting, music and rights clearance needed to make them happen. Adidas “Original is Never Finished" Entertainment for...
Posted by: BENlabs formerly Greenlight
BBC Creative/Ink & Giants - BBC Proms BBC Proms has revealed a new visual identity to mark the 90th anniversary of the BBC running and broadcasting the annual classical music festival. The broadcaster’s in-house design team, BBC Creative, has...
Posted by: Creativepool Editorial
Soul - Wightlink Soul has been appointed by the ferry travel company Wightlink, one of the UK’s largest domestic ferry operators, to establish the firm as the preferred choice for trips between the Isle of Wight and the mainland. The agency...
Posted by: Creativepool Editorial
From Leonardo da Vinci to the writer Zora Neale Hurston, artists throughout the ages have been inspired by muses. Today’s muses come in a very different form, however - like IBM cognitive computing system Watson. “It’s a new...
Posted by: LIDA
A view from Mike Cullis... I’m a big believer that a workplace should both reflect and inspire the spirit of a business because it has such a fundamental impact on teams of people, quality of work and, ultimately, success and profitability. Soul...
Posted by: Persuasion Communications
McCann London McCann London has further strengthened its management team with the appointment of Sheryl Marjoram as Managing Director. Marjoram joins from Saatchi & Saatchi where she was a Managing Partner, leading its Asda account - before this she...
Posted by: Creativepool Editorial
Lions Entertainment, the Festival’s two day-specialist event, kicked-off yesterday, bringing the worldwide entertainment industry together with global brands for a programme of speaker sessions, live performances, curated roundtables and...
Posted by: Creativepool Editorial
Gravity Road – Three Three UK and Gravity Road have teamed up to launch a new social film as part of the mobile network’s “Go Roam” campaign. Go Roam is the latest iteration publicising Three’s Feel At Home offering, which allows customers...
Posted by: Creativepool Editorial
Last night at Cannes Lions, the winners of the Creative Data, Cyber, Direct, Mobile and Innovation Lions were announced, with big wins for DigitasLBi, David Miami, Dentsu and more prizes for the “meet Graham” campaign by Clemenger BBDO...
Posted by: Creativepool Editorial
When was the last time you were truly brave? Putting out a piece of work that challenges the status quo and makes you slightly scared about the reaction. And how many campaigns beyond ‘Fearless Girl’ have you seen in the last 12 months that...
Posted by: Creative Social
Odysseus Arms The San Francisco-based agency Odysseus Arms has added three new members to its creative team: Art Directors Luisa Betancourt and Jarrod Gustin; and Copywriter Clémence Pluche. Betancourt joins the agency from Eleven, where she...
Posted by: Creativepool Editorial
Above+Beyond Above+Beyond has boosted its strategic offering by appointing Matt Sadler as its first Head of Strategy. Sadler joins the agency from Karmarama where he was Planning Director and will lead Above+Beyond’s growing strategy team....
Posted by: Creativepool Editorial
Sky will unveil its latest advertising campaign tomorrow to promote the launch of Sky Mobile. The campaign reveals Sky’s new brand positioning “Say Hello,” which introduces customers to more choice, more flexibility, more control...
Posted by: Creativepool Editorial
In an explicitly bold move that might go down as one of the most worthy rebranding exercises in recent history, Grey London has temporarily renamed itself as Valenstein & Fatt (V&F). The agency was initially named for the colour of the wallpaper in...
Posted by: Creativepool Editorial
Nimb ring doubles as a panic alarm The Nimb Ring hides a panic button that sends an alert to friends and emergency services if the wearer is in trouble. The button is concealed in the underside of the ring, which otherwise resembles a normal piece...
Posted by: Creativepool Editorial
DUKE - Foxy Bingo and Casino Foxy Bingo and Casino recently launched a series of six tongue-in-cheek ads for its new above-the-line (ATL) campaign. Created by London based creative agency DUKE, the first ad, “Dance Moves,” premiered last...
Posted by: Creativepool Editorial
Global media agency Carat analysed consumer sentiment around the Oscars on social media to determine the ‘audience votes’ ahead of the big announcement made on 26th February, when the underdog “Moonlight” walked away with the Best Picture...
Posted by: Creativepool Editorial
This week saw the launch of “Halo,” a challenger coffee brand which aims to give people the world’s best coffee, in a way they want it, that’s best for the world. Halo is the world’s first fully compostable coffee capsule filled with the...
Posted by: Creativepool Editorial