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Leaders

Moves and hires at Saatchi, M&C, Anomaly and Mediacom

Saatchi & Saatchi London announced yesterday that former Nike UK brand communications director Adam Collins, and Mother's Will Nicholls have been hired as managing partners at the agency. Both Collins and Nicholls will report to chief operating...

Posted by: Benjamin Hiorns
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Leaders

Addison Lee pulls into pole position with new hire

Addison Lee, the largest private hire minicab company in London, recently appointed Nick Constantinou as its new head of marketing and product innovation. Constantinou, who has previously held roles at McCann Erickson, AKQA overseeing product...

Posted by: Benjamin Hiorns
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Leaders

Weber Shandwick claims top honours from The Holmes Report

Leading global PR firm and Interpublic Group agency Weber Shandwick have been named as the “Global Agency of the Year” for 2014 by The Holmes Report; a report conducted by the Holmes Group on the public relations business. The agency beat...

Posted by: Benjamin Hiorns
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Inspiration

Christ on a bike! No, Jesus in a marathon

Today I’m on a bit of a high. And not just because I have a rare day off. No, it’s because yesterday I completed my second marathon this year - the 41st BMW Berlin Marathon. For a while there, I didn’t fancy my chances. About six...

Posted by: Ashley Morrison
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Leaders

Seymourpowell design striking new whisky bottle for Korean brand

Seymourpowell, the global design company based in London, has created a bold new design for a new whisky brand called “The Class.” Produced by the Korean company HiteJinro, The Class is a new brand aimed at the country's emerging younger...

Posted by: Benjamin Hiorns
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Leaders

Will Coconut Water Beat Coca-Cola?

First, Vita Coco spend £1.5m on their summer advertising campaign to build “maximum visibility” around the brand and drive sales over the summer period. Last month Vita Coco Kids, the children’s variant of the coconut water...

Posted by: Creativepool
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Leaders

Filtered Night Out For £15 million

Smirnoff has launched its newest campaign ‘Smirnoff Double Side’, with a 3D movie experience at Silverbird Cinemas in Accra Mall. The campaign is aimed at giving young adults the opportunity to break free from their typical lifestyles. It...

Posted by: Creativepool
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Leaders

Coca-Cola Goes Green with Rosie Huntington-Whiteley

After eight years, the world’s leading drinks manufacturer Coca-Cola launched the first new cola drink, Coke Life, with a multimillion-pound ad campaign. The campaign, which comprises outdoor, print, digital and experiential, launched in the...

Posted by: Creativepool
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Leaders

Chairman Retires After Rugby World Cup Campaign

Friday 19th September 2014 it was announced that Simon Sherwood, the Group Chairman of Bartle Bogle Hegarty (BBH), is to retire at the end of the year. Simon Sherwood began his advertising career in 1979 as a graduate trainee at DDB. At the beginning...

Posted by: Creativepool
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Leaders

Warc 100 database name 2014's top agencies and brands

The Warc 100 database, which tracks international winners of effectiveness and strategy awards, recently named Ogilvy & Mather New York as the Americas top creative agency, PepsiCo as the top advertiser and Samsung Galaxy as the top brand, according...

Posted by: Benjamin Hiorns
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Leaders

Brazilian legend helps Shell open new player powered football pitch

The unquestioned king of Brazilian football has partnered with the global energy behemoth Shell in order to help open the world's first completely player-powered community football pitch in the centre of Rio Di Janeiro's impoverished favela in an...

Posted by: Benjamin Hiorns
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Leaders

TBWA partner with Airbnb as new Global AOR

TBWA, the Omnicom owned global advertising agency, has been named the global agency of record for Airbnb, the San Francisco-based hospitality website, which effectively acts as a social networking site for lodgers and landlords looking for short-term...

Posted by: Benjamin Hiorns
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Leaders

Publicis scoop Coca-Cola design agency for Leo Burnett

It was announced yesterday that the Publicis Groupe is to acquire the design agency Turner Duckworth on behalf of the Leo Burnett network, which it owns. Turner Duckworth is most known for its designs for Coca-Cola, particularly its 2012 redesign of...

Posted by: Benjamin Hiorns
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Leaders

Old El Paso use social media (and Danny Trejo) to ply their wares

Old El Paso, the brand famous for providing Britain with fast Mexican food, will be promoting its new “Stand 'N' Stuff Tortilla” soft taco range through Facebook and Buzzfeed in a new digital campaign engineered by UM London. The idea of...

Posted by: Benjamin Hiorns
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Leaders

Guinness amplify the “Artist's Journey” in new ad

The latest ad from Guinness, a brand renowned for their zeitgeist defining advertisements, features instrumental post-rock group “And So I Watch You From Afar,” in a spot (below) that aims to promote the globally popular stout brewers'...

Posted by: Benjamin Hiorns
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Leaders

The ALS ice bucket challenge – brilliant or annoying?

If you have a Facebook account, which most of you probably do, you can't have failed to notice your friends and family lobbing buckets of ice water over their heads for the past few weeks. Maybe you've taken part in the stunt yourself, much to the...

Posted by: Ashley Morrison
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Leaders

Ogilvy & Mather win Coke Zero account

Information has been trickling in over the bank holiday weekend to suggest that Ogilvy & Mather have won the consolidated global and North American accounts for Coke Zero. The agency had already been handling the brand outside the US, but until now,...

Posted by: Benjamin Hiorns
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Leaders

Why the news is always bad.

Earlier this year, Jeremy Paxman suggested some editions of Newsnight should simply inform the viewing audience there was nothing much to talk about, before rolling the closing credits. Knowing Paxo, he was probably just being provocative, or even...

Posted by: Magnus Shaw
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Leaders

Is anybody else nervous about the new Star Wars movie?

The news that the next 'Star Wars' film will be a sequel to episode six - 'Return Of The Jedi' - fills me with genuine excitement. That it will star Mark Hamill, Harrison Ford, Carrie Fisher and Peter Mayhew is thrill upon thrill. However, if this...

Posted by: Magnus Shaw
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Leaders

Demand Media buy Saatchi Art and names new CEO

Demand Media, the Santa Monica-based content and social media company that operates brands like eHow, Cracked and Livestrong, announced yesterday that it had added Saatchi Art to its collection. They acquired the company for $17 million in cash and...

Posted by: Benjamin Hiorns
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Inspiration

3 Brands Expanding their Narrative through CGI Storytelling

Storytelling has always been at the heart and soul of a successful brand identity, creating an approachable personality to encourage consumer engagement. But with the rise of the tech-savvy Generation Z, brands are innovating by telling their tales...

Posted by: bluemarlin
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Leaders

Havas Worldwide and Iris gain new heads of film

Last week there was a bit of a shakeup at Havas Worldwide London, with Leila Bartlam leaving the agency for a job at Iris as head of TV, film and content, and Lucy Powell moving to claim Bartlam's vacated role. Powell has been a TV producer at Havas...

Posted by: Benjamin Hiorns
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Leaders

What does working with John Hurt have to do with copywriting?

John Hurt, Sir Neville Marriner and I walked into a bar... No, that isn't the opening of a joke; it actually happened on Saturday. (Yes, it really did.) Luckily, there was no rerun of any alien-bursting-out-of-the-stomach scene. Always a bonus. So,...

Posted by: Ashley Morrison
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Leaders

VCCP land Grolsch creative account and 101 Wins Tango

After a short time spent without a dedicated advertising agency, Grolsch, the Dutch premium lager brand, has given its UK account to VCCP. Grolsch gave VCCP the business without a pitch, and the resulting campaign will air in 2015 to coincide with...

Posted by: Benjamin Hiorns
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Leaders

AKQA creates a brand new digital experience for Levi's

A new digital project by AKQA seeks to “Explore the stories of Levi wearers” and invite users to add their own. “Live In Levi's” is a digital experience that has been designed to “Engage and activate the expansive global...

Posted by: Benjamin Hiorns
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Leaders

Unilever enlist MediaLink to help revamp its global digital roster

London-based consumer goods giants Unilever has teamed up with US-based intermediary MediaLink in a formal, global digital agency review in an effort to (seemingly) completely revamp its global digital roster. Agencies who are currently on Unilever's...

Posted by: Benjamin Hiorns

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