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Leaders

Top Hires of the Week

Marcel Sydney Marcel Sydney has announced the newest members of its creative department. The new faces include senior team, Scott Maggs & Alexander Haack (aka "The Cavemen”), creatives Lucy Ochoapetit & Aisling (Ash) Dowling, Grace O'Brien &...

Posted by: Creativepool Editorial
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Leaders

J. Walter Thompson join the AI race with Pangaea

J. Walter Thompson today officially announced Pangaea, an internal AI solution that allows anyone in its global network to ask questions and get answers from any of their 12,000+ colleagues around the world. Built by J. Walter Thompson Worldwide,...

Posted by: Creativepool Editorial
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Leaders

HSBC and J. Walter Thompson get brits on their bikes

HSBC UK recently announced the launch of an integrated campaign as part of its eight-year partnership deal with British Cycling, the largest cycling organisation in Britain. Created as part of an integrated effort with Mindshare Worldwide, J. Walter...

Posted by: Creativepool Editorial
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Leaders

Agency of the Week: J. Walter Thompson

Amsterdam introduces a new identity for Spa The Rain Project J. Walter Thompson Amsterdam has created a new digital campaign for Spa mineral water, which includes an online film called “The Rain Project,” with supplemental video content...

Posted by: Creativepool Editorial
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Leaders

Top Account Wins of the Week

Grey London - Tate Modern The Tate Modern gallery has appointed Grey London as its creative agency of record for Britain, Liverpool and St Ives galleries following a competitive pitch. The result of the process, which was run in-house and began in...

Posted by: Creativepool Editorial
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Leaders

The Awards Roundup

ADMA goes Mobile with Beacon Technology ADMA will be using some exciting new technology at its ADMA Global Forum on the 4th and the 5th of August at the Sydney Hilton. The event is a two-day, seven stream conference aiming to change the world of...

Posted by: Creativepool Editorial
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Leaders

WPP go big in China with new Shanghai HQ

WPP China is set to move 26 of its media and ad companies along with 3000 staff currently spread across 10 locations into a gigantic new building in Shanghai, which we will (for now) affectionately call “WPP Towers.” The JWT and Ogilvy & Mather...

Posted by: Creativepool Editorial
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Leaders

Account Wins of the Week

Mother - Atom Atom, the digital App based bank that’s set to launch later this year, has asked Mother, the world’s largest independent marketing agency to be their strategic creative partner. The partnership is the result of a...

Posted by: Creativepool Editorial
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Leaders

The fun side of Cannes Lions 2015

OK, just one more Cannes piece, but this is a quick (and fun) one we promise. Lion sitting As young creatives visiting Cannes Lions, creatives Mate Nagy, Aniko Toth and Adam Erdesz wanted to find a way to meet the most interesting people and start...

Posted by: Creativepool Editorial
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Leaders

JWT fight depression with brainy humour

Whilst many people who have experienced it might take umbrage with the idea of using humour as a coping mechanism, as someone who has lived with clinical depression for my entire adult life, I can honestly say I wouldn't have made it this far without...

Posted by: Benjamin Hiorns
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Leaders

The Awards Roundup: Sans Cannes

Whilst the sights of ad land were set squarely on the south of France last week, that's not to say the Cannes Lions was the only awards show of note to offer up some notable news. International Music + Sound Awards Founded in 2011, the...

Posted by: Creativepool Editorial
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Leaders

JWT ask us to soften up and make a new acquisition

One of Australia’s toughest men, Barry Hall, the ex-AFL champion and notorious hard man (think a cross between Vinnie Jones and Crocodile Dundee and you're almost there) is urging Australians to find their softer sides this winter in a new...

Posted by: Creativepool Editorial
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Leaders

Identity Crisis: Rebrands of the Week

The Liberal Democrats After a disastrous election (by anyone's estimation) that saw the departure of their figurehead Nick Clegg after he managed to hold on to a paltry 8 seats (down from 57 in 2010), it's not surprising that the Liberal Democrat...

Posted by: Creativepool Editorial
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Leaders

Awards Roundup

ADC Annual Awards Quad Group announced this week that it has been named ADC Global's “Production Company of the Year.” In addition to Production Company Of The Year, The Quad Group also won a Silver Cube in Special Effects for Cartier...

Posted by: Creativepool Editorial
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Leaders

Account Wins of the Week

Cheil UK – Absolut Vodka Absolut, Pernod Ricard’s leading brand of premium vodka, has handed Cheil UK a global off-trade retail design brief to focus on ensuring a globally consistent in-store brand identity. The agency secured the work after a...

Posted by: Creativepool Editorial
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Leaders

AWARD Awards present record numbers

A record number of 32 golden pencils were handed out at last week’s 36th annual AWARD Awards ceremony at Sydney's Town Hall, celebrating the most outstanding creative communications work in the Asia Pacific region. 96 silver and 127 bronze...

Posted by: Creativepool Editorial
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Leaders

Hires of the Week

Havas Worldwide Havas Worldwide has announced Coral Garvey as head of art for the New York office. In her new role, Coral will collaborate with senior leadership across the agency's portfolio to ensure Havas' creative offering is best in class....

Posted by: Creativepool Editorial
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Leaders

LIA announces 2015 Jury Presidents

The London International Awards (LIA) have named JWT worldwide chief creative officer Matt Eastwood and McCann worldwide global executive creative director John Mescall as 2015 Jury Presidents. Eastwood will be presiding over the Print, Poster and...

Posted by: Creativepool Editorial
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Leaders

Account Wins of the Week: Part 2

72andSunny - Adidas Adidas has announced a new partnership with 72andSunny to lead its sport campaigns. The agency will lead creative for Adidas Sport Performance, with responsibility for brand-level global campaigns with a strategic focus on...

Posted by: Creativepool Editorial
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Leaders

Business Roundup

Royal Caribbean Norwegian cruise line brand Royal Caribbean International is thought to be reviewing its global creative agency business, with a decision expected to arrive by May. JWT, the incumbent agency, is expected to defend their title in the...

Posted by: Creativepool Editorial
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Leaders

Agency of the Week: VCCP!

Win Hiscox account VCCP was chosen as a creative European partner for Hiscox earlier this week. The agency has been tasked with creating a fresh multimedia campaign to promote the insurance provider's online subscription platform, which is dedicated...

Posted by: Creativepool Editorial
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Leaders

Business Roundup

TGI Fridays American restaurant chain TGI Fridays has chosen two agencies to manage all of its future digital marketing efforts. Made Movement will become the company’s new digital, creative & technology agency of record and will be...

Posted by: Creativepool Editorial
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Leaders

Business Roundup

JWT - US Marine Corps Following a government-mandated request for proposal, the United States Marine Corps has renewed its advertising contract with JWT Atlanta, a relationship that has now lasted 67 years. Since its last review in 2007, J. Walter...

Posted by: Creativepool Editorial
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Leaders

472 entries recognised at the 2014 Spike Asia awards ceremony

There was plentiful grounds for celebration at this year's Spikes Asia Festival of Creativity, which climaxed with an awards ceremony last Friday night at the Grand Theatre, Marina Bay Sands in Singapore, where 1000 delegates were in attendance. An...

Posted by: Benjamin Hiorns
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Leaders

Publicis poaches JWT's Floriane Tripolino

Publicis Worldwide has named a new business director to manage global accounts across the APAC region. Floriane Tripolino joins Publicis from JWT, where she served as regional business director, overseeing blue chip accounts such as Kellogg's and...

Posted by: Benjamin Hiorns
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Leaders

JWT scores global brand campaign brief from Tata Sons

Tata Sons Limited, the principal investment holding company of the Tata Group, recently appointed JWT as the creative agency for its global brand campaign. The three core messages that the agency, which is the world’s best-known marketing...

Posted by: Benjamin Hiorns
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Leaders

Apple Adman Go Sohara named as ECD at JWT Japan

It was announced yesterday by Hironobu 'Chief' Kitajima, JWT Japan's managing director, that the award-winning creative Go Sohara would be joining JWT Japan as executive creative director from TBWA/Media Arts Lab in Los Angeles, where he currently...

Posted by: Benjamin Hiorns
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Leaders

JWT names Stefano Zunino as new Latin American CEO

JWT, arguably the world's best-known marketing communications brand, has recently appointed a new CEO for their Latin American operations and has, in the same breath, added Brazil back into the mix after keeping it separate from the rest of the...

Posted by: Benjamin Hiorns
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Leaders

DigitasLBi announce a major promotion and a fresh hire

DigitasLBi had two major announcements to make yesterday, both coming at a time when the agency is striving to transform its clients brands for the digital age. The first came in the form of David Carr, who has been appointed as the new strategy...

Posted by: Benjamin Hiorns
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Leaders

Mother claim 'Most Creative Radio Ad' for their Boots Christmas spot

The 'Radio Advertising Bureau' has recently announced the results of their 'RadioGauge' from the latter half of 2013. The RAB's bespoke tool tests campaigns throughout the year against 11 statements which match the 5 'creative Ls' which are...

Posted by: Benjamin Hiorns
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Leaders

JWT Focus on the Future, Celebrating 150 Years in the Business

Global advertising agency JWT will this year be celebrating a landmark anniversary. 150 years ago on the 5th of December 1864, William James Carlton opened 'Carlton & Smith' as a newspaper space brokerage. 14 years later, James Walter Thompson (the...

Posted by: Benjamin Hiorns
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Leaders

JWT London handed the digital reigns by Rowntree's

Leading advertising agency JTW London has recently been named as the agency responsible for all digital business (marketing, social media and more) for confectionary brand Rowntree's. The partnership will commence in earnest this coming spring. The...

Posted by: Benjamin Hiorns

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