Displaying 1 - 36 of 1201 results
Six years ago, Sainsbury's made one of the most unforgettable and compelling ads in the history of advertising. 1914 is quite easily one of the best Christmas ads ever made, showing the power of stories bringing people together - even in...
Posted by: Creativepool Editorial
All the 2020 Christmas campaigns in one place Every year the same story: agencies and brands coming together to release a stream of beautiful Christmas ads for the joy of us all. It has almost become tradition. There’s no Christmas without a...
Posted by: Antonino Lupo
There was a time when the televisual Christmas beacon was lit whenever we first heard the “holidays are coming” Coca-Cola jingle, but for the past decade (at least) that torch has been passed to John Lewis and their annual festive weepy....
Posted by: Benjamin Hiorns
It’s been the most competitive Christmas ad season ever. People want a reason to smile, and brands have pulled out all the stops to provide it with a series of feelgood festive ads. Advertising effectiveness company System1 have unveiled their...
Posted by: Creativepool Editorial
As the holiday season creeps up on us once more, the country braces itself for another round of Christmas adverts, from the humorous to the heart-wrenching. But which brands have got the festive formula down and have helped cement themselves as...
Posted by: Creativepool Editorial
All the 2021 Christmas campaigns in one place As we all know, there’s no Christmas without a heartwarming, tear-duct-shattering series of lovely Christmas campaigns. Brands and agencies line up every year to release a stream of Christmas ads...
Posted by: Antonino Lupo
It’s that time of the year! In mid-November, brands usually rush to release their best Christmas ads and capture a precious slice of attention from their target audiences. Due to the shortage crisis, this year was a bit different, but...
Posted by: Antonino Lupo
2020 sucked in so many ways. And yet in spite of all that happened – or maybe in some ways because of all that happened – we saw some great creative work. Here’s my round up of some of the best advertising to come out of one of the most...
Posted by: Richard Holman
The best and most inspiring brands that made this 2020 more enjoyable. Thinking about the 12 months that just passed, I bet few actually realise how lucky we are to live in the era of brand purpose. With most brands now focused on making a...
Posted by: Antonino Lupo
10 of the best marketing and advertising campaigns from 2020. A global pandemic wasn’t enough to stop the advertising industry. In fact, I dare argue this was one of the most poignant, engaging and compelling years for advertising ever. We...
Posted by: Antonino Lupo
The top 7 animated campaigns this year. If anything, 2020 has been a wonderful year for animation. With all of us stuck at home for most of the year, animators have had quite some more time on their hands and this was not a weak year for the craft...
Posted by: Antonino Lupo
We've seen so many Christmas ads that by now we are used to all the unboxing, red-dressed gift-bearers and poignant moments that we so deeply link to Christmas. That's why Very and Grey London wanted to do something different. Something focused on...
Posted by: Creativepool Editorial
With the gluttony of Christmas behind us, it’s time to cast our gaze once again towards the opportunities that await us in not only a new year but a new decade. It’s also the time, however, to look back at what an exceptional year 2019...
Posted by: Creativepool Editorial
British supermarket Tesco has continued the trend of taking viewers back to past times with its Christmas ad for 2019, while continuing to celebrate its 100-year anniversary. In the ad, created by BBH London and Stink, one of the retailer's delivery...
Posted by: Creativepool Editorial
John Lewis has finally launched its Christmas ad for 2019, which tells the story of a little girl and her excitable dragon, Edgar, and unites the brand with partner company Waitrose. The spot, created by adam&eveDDB and directed by Dougal Wilson, is...
Posted by: Creativepool Editorial
We’re all accustomed to Christmas being the busiest time in our industry, and this year is no exception. With the slew of Christmas ads in full force the many months of painstaking meetings, edits and pressure to spread holiday joy in a...
Posted by: Collective London
The festive season has always been a pretty important time for ad land. Given the capitalist nightmare it all became around the middle of the 20th century, it’s only natural that advertisers would take advantage of the rampant commercialism at...
Posted by: Benjamin Hiorns
Deliveroo’s 2023 Christmas campaign, ‘Anything Goes' celebrates how our behaviour around food changes this time of year as we enjoy our own unique festival rituals. The campaign is built off the insight that in the run up to Christmas, we...
Posted by: Creativepool Editorial
Christmas exists, in my opinion, to soften the blow of winter. The nights seem endless, the days are barely given time to breathe, and the weather is reliably dour for most of us, so we need it really. Even as someone that doesn’t really care...
Posted by: Benjamin Hiorns
Cancel culture is a funny thing. It’s all well and good to declare yourself a scion of virtue and leap to the gallows with torch in hand whenever a new celebrity is outed as a sexual criminal but what happens when the source of the (in this...
Posted by: Benjamin Hiorns
Christmas. Love it or hate it, it’s impossible to ignore and it seems to arrive a little earlier every year. I noticed myself Christmas lights being erected in my hometown a full week before even Halloween. Just a decade ago, this would have...
Posted by: Benjamin Hiorns
An Post, Ireland’s national postal service, launched a magical new creative campaign this year to demonstrates the importance of sending love to your nearest and dearest this Christmas. Taking inspiration from ‘The Wonderful Wizard of...
Posted by: Creativepool Editorial
Heathrow Airport’s Christmas brand ad for 2022 is a typically heart-warming story about that special feeling of being with your loved ones over the festive season. The first work with St. Luke’s as lead strategic creative agency, the...
Posted by: Creativepool Editorial
As we leave November behind at fully embrace the Christmas season, Josh Pearce, Creative Director at Dark Horses, talks us through the festive ads that stood out among the glut of so-so offerings this year. Like looking in the fridge on December...
Posted by: Creativepool Editorial
The John Lewis Christmas ad has become something of a national institution but there is also the pervasive sense that it might all have been getting a little predictable. Take a sparse, downcast cover of a classic song, add a cuddly mascot, mix in a...
Posted by: Creativepool Editorial
Christmas is coming earlier than ever and it’s easy to see why. The festive season has always been seen as a soothing balm for the winter blues and things have never been bluer. But with things so unremittingly bleak, do we really want to be...
Posted by: Benjamin Hiorns
House of Fraser has always been known for the huge variety of departments available in its stores. With consumers starting shopping early this year due to global shortages, the brand wished to position itself as a top destination for shoppers with...
Posted by: Creativepool Editorial
There’s always been that sense that you shouldn’t start Christmas adverting too early; that there’s a time and a place when it’s ok to utter the c-word for the first time each year. It’s traditionally been when John...
Posted by: The PR Boutique
This Christmas is set to be one of the biggest ever, as the world returns from a couple of years in lockdown looking to really enjoy the holidays this time around. Some freelancers have been struggling to find work in the last few months of this...
Posted by: Antonino Lupo
As the Christmas period draws near, businesses are starting to plan their work over the holiday period. And while December tends to be a quiet month in the industry, there are still posts to schedule, projects to complete and deadlines to meet. This...
Posted by: Antonino Lupo
I was in a classroom, leaning over my desk as my Storytelling tutor dimmed the lights in the room, when I watched the 1914 Christmas ad for the first time. As someone who hadn’t lived in the UK until 2017, I’d apparently missed out on a...
Posted by: Antonino Lupo
We’re little over a month away from Christmas, but to a freelancer, the holidays must hardly feel like holidays anymore. It’s been almost two years since the start of the Covid-19 crisis, and whilst I can only hope business has gone back...
Posted by: Antonino Lupo
There’s been an ever increasing sense of unease around the industry in the past few weeks, as a number of retailers announced that supplies have been slow to come, and there is a labour and stock shortage in the UK expected to last until...
Posted by: Antonino Lupo
To say 2020 was an eventful start to the decade would be a tremendous understatement. We've seen the industry come together even while apart, as a pandemic brought about one of the biggest social crises in the history of humanity and protests for...
Posted by: Antonino Lupo
Ever since Podge Events Founder Phil Jones entered the community, we knew he would become a very special member of Creativepool. Phil is the man behind the infamous Podge Lunch launched in the 90s, created by request of the key players in the design...
Posted by: Creativepool Editorial
It is not every day that you get to become Creativepool's top ranked digital agency. The folks at AKQA are all incredibly talented and work hard to make sure their unique voice is heard in the industry, and no one year passes without them sharing...
Posted by: Creativepool Editorial