Displaying 109 - 144 of 1918 results
Holly Moore, CEO of the female founded, Manchester based full-service events agency, Make Events, launched a brand new podcast with an impressive line-up of familiar industry faces this summer. After recovering from a 5-year battle with OCD - a...
Posted by: Creativepool Editorial
While social media might have become an incredibly important tool, nobody is going to take your business seriously without a website. Designing that website is a key task as it needs to find a perfect balance between form and function. It’s a...
Posted by: Benjamin Hiorns
In 2004, a Guardian article highlighted a new, innovative medium that stood out through “the intimacy of voice” paired with “interactivity (…) convenience and portability”. The journalist Ben Hammersley was talking about...
Posted by: Creativepool Editorial
Aimee Luther is Managing Director at The Liberty Guild, an invitation-only curated association of “the finest communication practitioners in the world.” In this week’s getting to know, we talk to Aimee about her career so far, the...
Posted by: Creativepool Editorial
With a background in art, design and advertising, James Callahan is one of the Owners and Directors of FutureDeluxe; an experimental creative agency driven by visual research, art & technology. Futuredeluxe are based in London and Los Angeles....
Posted by: Creativepool Editorial
Brand storytelling expert Dr SMA Moin is an interdisciplinary researcher exploring how our imagination and creativity drive innovation. Before moving into academia, Dr Moin worked in industries ranging from the military and financial services to...
Posted by: Creativepool Editorial
For this week’s member spotlight, we’re getting to know an award-winning creative producer with a proven track record in everything from documentaries to music videos, commercials, and everything in between. David Morris, the head of...
Posted by: Creativepool Editorial
This summer, General Electric (GE) announced the future brand identities for the planned separation of its portfolio of healthcare, energy, and aviation businesses into three independent public companies. The decision to separate the businesses,...
Posted by: Creativepool Editorial
Evolving your brand to stay relevant, futureproofed and profitable is a key challenge for today’s business leaders. In this article, Carlo D’Alanno, executive creative director at design and technology agency Rufus Leonard, shares three...
Posted by: Creativepool Editorial
The greatest creative departments are filled with exceptional talent. We use AI to match creative minds with the best briefs in the business - which is why our Chairman Sir John Hegarty observed that Genie could possibly be the greatest creative...
Posted by: Creativepool Editorial
An animation and motion design studio based in Mumbai, the Post Office Studios team is a collective of designers, animators, visual effects artists and new media tech experts that create high end moving image content in advertising, film and...
Posted by: Creativepool Editorial
“We have permanently suspended the account due to the risk of further incitement of violence.” Bang. Politically liberal users on Twitter surged by 24% as news broke of Trump’s permanent ban from the platform in January...
Posted by: Creativepool Editorial
Working closely with content marketing teams is an inevitable part of the SEO professional’s daily life. A majority of the interaction happens through managing the creation of content. SEOs, for better or worse, put their watchful gaze on each...
Posted by: Creativepool Editorial
Visitors to House of Hackney’s new flagship store in East London will now be able to benefit from a pioneering phygital experience, thanks to Intelligent Self Service experts, 4 Roads. Situated in “The Playroom”, the...
Posted by: Creativepool Editorial
As designers and developers increasingly build robust, app-like experiences into their websites, it’s no surprise that JavaScript use has proliferated across the web. It’s a client-side language that allows for many of the rich...
Posted by: Creativepool Editorial
The District is a design practice that works in all aspects of brand strategy and visualisation. They work with, in their own words “interesting people who have an ambition to do interesting things” and specialise in “thoughtful,...
Posted by: Creativepool Editorial
One of the challenges for any new business is for the work to establish a meaningful connection with it's potential customers. In some cases it makes sense to look no further than the surrounding community. Any business in a small community with a...
Posted by: Glenn Rummler
In ‘hold the front page’ news, the pundits on BBC Radio 4 offered that the race to choose this country’s next leader might well be decided by an electorate whose primary source of news - and so opinion - is still newspapers. That...
Posted by: Richard
The content marketing landscape is continuously transforming; since the digital revolution, the way we generate and consume content is evolving almost daily. The pandemic has also been a strong influence in recent years, advancing our interactions in...
Posted by: Creativepool Editorial
Greg Gibson is a creative director and designer living and working in San Diego, California. He is a Partner & CCO at Grizzly, a hybrid creative company based in San Diego and Austin, Texas. Over the last eight years, Greg has led the...
Posted by: Creativepool Editorial
While he is more often than not simply referred to as "That motion guy", George Hurrell is actually a motion and animation specialist with a background in visual communication and design. With over 15 years of studio experience working...
Posted by: Creativepool Editorial
The average brand spends millions of dollars on marketing every year. For the big global brands, it's billions. "Half my advertising spend is wasted; the trouble is, I don't know which half" - US retail magnate John Wanamaker (1838-1922). These...
Posted by: Matt Batten
I consider myself more a realist than a royalist but that doesn’t mean the Platinum Jubilee has completely passed me by. I mean, as a freelancer I’m not getting any time off and the constant TV coverage is started to frustrate me even...
Posted by: Benjamin Hiorns
Frankendecks can undermine a company's brand and value proposition. Marketers work hard to engage prospective customers, and if their first experience is a Frankendeck then it can destroy the overall customer experience which dramatically reduces the...
Posted by: Creativepool Editorial
Making it easier to consume more sustainably is far from easy but changing why we consume requires us to unpick and then serve human motivation in new, more sustainable ways. So why do we buy? Obviously, sometimes we buy because we need...
Posted by: Creativepool Editorial
Mimicking nature in man-made product designs has led to some of the greatest and most enduring inventions or products that exist today. In the modern era especially, designers are open to ways they can work together with our environment- rather than...
Posted by: Matter Of Form
Elon Musk - ask one person and he’s only a few steps removed from a “real life Bond villain” but ask somebody else and he’s basically the saviour of free speech. Indeed, according to market research platform Appinio, 2 in 5...
Posted by: Benjamin Hiorns
For advertising and creative professionals, 2020 was the year that changed everything. The ecommerce boom, driven largely by Covid-19, forced an unprecedented growth in demand for online retail. And with physical shopping unlikely to ever return to...
Posted by: Creativepool Editorial
Some 28% of consumers stop purchasing certain brands or products for ethical or sustainability-related concerns. To help that sink in, it’s nearly 1 in 3 consumers, and definitely more than a quarter. These findings by Deloitte shook the agency...
Posted by: Creativepool Editorial
Having first started out as a freelancer, Sebastian Whyte's path into the industry wasn't an easy one. But he still managed to work his way up and through the industry, slowly but surely shaping his own style, unique in the way it makes filmmaking...
Posted by: Creativepool Editorial
Forever Beta is pushing for the Government’s recent Online Advertising Programme consultation to go further to protect children from being tricked into sharing their data online, particularly in the case of ‘Cookies’. To highlight...
Posted by: Creativepool Editorial
Across this month’s full slate of alluring extracurricular activities, everyone open to new experiences has worlds to gain. Current and future leaders spanning all industries are going all in: Curtains will soon draw back and stages will...
Posted by: The Darnell Works Agency
What do you see when you look at the image above? The face of the most hated man in the world? Or a subtle protest against censorship? Maybe both. Of all the dirty tricks currently being pulled by Adolf Putin, the blatant and violent censorship of...
Posted by: Benjamin Hiorns
For this weeks Getting to Know feature, we sat down with Emanuela Recalcati, Director of Client Solutions at Xaxis EMEA. Having returned to work recently following maternity leave, Emanuela was eager to get back to work spearheading a brand new...
Posted by: Creativepool Editorial
A design agency with almost 30 years of progress behind them, Storm Brands, in their own words "build brands that mean business" We caught up with Managing Director Caroline Dilloway this week to discuss how Storm weathered the chaos of COVID and...
Posted by: Creativepool Editorial
The current media landscape has permanently changed because of the pandemic. People are shopping, consuming, listening and conversing differently. Interactions online are more important than ever and play a key role in how we make sense of the world....
Posted by: Creativepool Editorial