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Displaying 1 - 36 of 38 results

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Leaders

The BAFTAs: the award goes to...the dinner jacket

So, it looks we have a winner in the Eton versus Harrow battle. Yes, Eddie Redmayne toddled off with the BAFTA for Best Actor last night, leaving Benedict Cumberbatch with a more enigmatic expression of stiff-upper-lippedness than ever. Oh, sure, I...

Posted by: Ashley Morrison
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Leaders

John Lewis puts away the big guns for Christmas

Last year, Sainsbury’s came under a lot of criticism for their World War II-inspired Christmas ad. Some agreed that it was a tear jerker, while others - in spite of the great attention to detail in terms of period costume accuracy and so on -...

Posted by: Ashley Morrison
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Leaders

The blurred legal lines between inspiration and stealing.

When does homage become theft? And when does inspiration tip into plagiarism? Can a creative endeavour ever be called completely original? These were the questions facing a U.S. court, which last week found in favour of the family of the late soul...

Posted by: Magnus Shaw
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Inspiration

Microsoft Word has been shaping language for 40 years

If you’re reading this, you are more than likely familiar with Microsoft Word: the world’s most famous word processor that turned 40 years old last month. You may be surprised, however, to learn that this helpful tool has had an impact on the way...

Posted by: Novagram
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Inspiration

Indeed make the world work better #BehindTheIdea 

Indeed, the global matching and hiring platform, recently unveiled its new “The World Can Work Better” brand vision with an international advertising campaign amplifying how better work leads to better lives. The campaign is the first...

Posted by: Creativepool Editorial
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Workshop

Avon ask us to embrace our power | #BehindTheBrand

Avon’s refreshed brand created in partnership with Wunderman Thompson UK showcases ‘Embrace your Power’, a new global platform, visual identity, creative approach and integrated campaign. For over 135 years, Avon has stood for...

Posted by: Creativepool Editorial
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Inspiration

Proving that Moonpig is more than just a card company | #BehindTheIdea

Moonpig, the UK’s leading online greeting card and gifting platform has created its latest advert featuring the Moonpiglets and this time they are promoting the wide range of gifts the brand offers. The campaign continues Moonpig's journey...

Posted by: Creativepool Editorial
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Industry

The poetry behind the Fireflies spot by Creature London - #BehindTheIdea

Who doesn't love fireflies? They are little, delicate, lovely insects made of the matter of dreams, perfect to showcase choreographed visuals and incredibly beautiful production value. The spot made by Creature London for Solita below is all this...

Posted by: Creativepool Editorial
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Inspiration

You are your biggest challenge - #CompanySpotlight

We were quite surprised to read that Studio Noel's biggest challenge to its own development was... Michelle Noel, Creative Director. It takes some guts and definitely self-awareness to recognise your own limits, and Michelle did so quite beautifully...

Posted by: Creativepool Editorial
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Industry

Behind the Idea: Switching Off with a Creature and a test card

As a successful UK-based mattress brand, Eve Sleep certainly cares a lot about our sleeping habits and it's probably among the most indicated brands that can actually teach us something about how we sleep. To expose the dangers of bad sleeping...

Posted by: Creativepool Editorial
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Leaders

The importance of prototyping for design teams

From lowering the margin of error and risk to ultimately releasing a more refined, well-rounded product, leading companies in the world today are heavy on prototyping and quite rightly so. Businesses and projects that do not believe in the power of...

Posted by: Creativepool Editorial
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Features

Simon Frederick on why Black is the New Black

As photographer/director Simon Frederick peers down the stairway overlooking his current exhibition at the National Portrait Gallery, it’s a significant moment. Black is the New Black features 30 prominent black personalities from the worlds...

Posted by: Ryan Watson
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Leaders

Top Hires of the Week

Mother Design Mother New York has announced that Mark Sloan has been named Head of Mother Design. He came over from TBWA\Chiat\Day, where he served for over three years as its director of design. Mark’s prior experience included working on a...

Posted by: Creativepool Editorial
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Leaders

Top Hires of the Week

Clemenger BBDO Sydney Clemenger BBDO Sydney has announced five new creative hires - its second major injection of talent into the creative department since Ben Coulson, chief creative officer, joined the agency earlier this year. Vanessa Robinson...

Posted by: Creativepool Editorial
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Leaders

Top 10 Account Wins of the Week

Cheetham Bell/iris/MEC/mSIX - Great British Bakeoff Channel 4 has announced that Lyle’s Golden Syrup and Dr. Oetker as the broadcast sponsors of The Great British Bake Off, set to return to screens this autumn for the eighth series. In its new...

Posted by: Creativepool Editorial
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Leaders

Top 10 Hires of the Week

m/SIX m/SIX has hired Alistair MacCallum, former CEO at Omnicom’s M2M, as its UK Chief Executive, allowing Jess Burley to focus on her role as Global CEO. m/SIX, which is a joint venture between The&Partnership and GroupM, experienced strong...

Posted by: Creativepool Editorial
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Leaders

The Top 5 Ads of the Week: Christmas Special Part 3

Gravity Road – Three As someone with two parents, both of whom have birthdays in the week before Christmas Day, this is one ad I can really relate to. This week, Three launched its festive campaign “Merry Birthday,” to celebrate everyone in...

Posted by: Benjamin Hiorns
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Leaders

JWT Brazil and Coca-Cola build a bridge for Santa Claus

Despite being something of a notorious scrooge amongst my friends and family, I'm still a sucker for a well executed Christmas campaign, and when it comes to well executed Christmas campaigns, Coca-Cola might very well be the kings. Indeed, it's...

Posted by: Benjamin Hiorns
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Leaders

AMV casts Gogglebox stars for National Lottery campaign

Gogglebox is a show that sounds like torture on paper, but against all odds, a non-scripted show starring members of the general public watching and casting a critical eye over the week's televisual highlights, has proven a critical and commercial...

Posted by: Benjamin Hiorns
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Leaders

Top 10 Hires of the Week

The Partners Brand consultancy The Partners, has appointed award-winning creative director Peter Henshaw as leader of creative for the agency’s Health Team. Peter will lead global relationships with Novo Nordisk, AstraZeneca, The International...

Posted by: Creativepool Editorial
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Leaders

Pick Me Up returns to Somerset House

The Pick Me Up Graphic Arts Festival has returned to Somerset House, with a fresh line-up of artists and designers poised to bring the very best in new illustration, graphic design and related disciplines to the idyllic grounds for the sixth year...

Posted by: Creativepool Editorial
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Bazillion Pictures Showcases Its ‘Strong Roots’ In Animation

‘Strong roots. Endless possibilities’ is the central message of Woodruff Sweitzer’s award-winning broadcast campaign for Boone County National Bank (BCNB). Bazillion Pictures’ fresh style and compelling visual storytelling...

Posted by: Bazillion Pictures
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Leaders

Cannes Lions is forever Young

After a successful inaugural year, the Young Lions PR Competition is set to return at this year's Cannes Lions International Festival of Creativity. As with last year, there will also be a show of support for the scheme by the International...

Posted by: Creativepool Editorial
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Leaders

Microsoft and Sony go head to head at Gamescom 2014

Yesterday at Gamescom, the annual gaming convention which is currently taking place at the the Koelnmesse in Cologne, North Rhine-Westphalia, Germany, Microsoft and Sony laid out their cards for the coming fiscal year for their respective gaming...

Posted by: Benjamin Hiorns
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Features

Game On. The toughest creative challenge in TV.

‘Nobody knows anything’. So goes the famous quote from screenwriter William Goldman, suggesting that it’s impossible to predict public taste. It’s a theory that would certainly be supported by the haphazard history of the...

Posted by: Magnus Shaw
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Features

Martin, Paltrow and ‘Conscious Uncoupling’. Another easy target?

Naming their children Apple and Moses would be reason enough for a lot of people to mock Gwyneth Paltrow and Chris Martin: a slightly bizarre melange of Hollywood new age tree hugger and artiste-who-takes-himself-a-bit-too-seriously. As if those same...

Posted by: Ashley Morrison
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Inspiration

Famous faces redesigned using illustrator and photoshop.

The famous face is one that is not only highly recognisable, but also one that lends itself to many different forms of art. The world is obsessed with famous people and it's these faces that allow for a plethora of art to be created. Some have been...

Posted by: Creativepool

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