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Leaders

BBH say you can win 50 years of KFC

Finger licking fast-food chicken brand KFC is celebrating 50 years in the UK with a series of campaigns created by BBH London. The work will span the whole year, beginning with the multichannel “Families” campaign that launches today....

Posted by: Creativepool Editorial
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Leaders

D Double E voices first UK Christmas ad for IKEA

UK grime act D Double E provides the soundtrack to IKEA’s first ever Christmas ad launching today, as he waxes lyrical about being house proud and silencing the critics. The spot, created by Mother, features a couple who become racked with...

Posted by: Creativepool Editorial
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Workshop

Beginner's Guide To Double Exposure In Photoshop

For those looking for cool effects in Photoshop, double exposure is a pretty fun one to mess with. Combining two images can elevate the artistic nature of your piece and make beginners look much more professional. I hope it provides you with a new...

Posted by: Kevin Forister
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Leaders

HP double your desktop's design potential

Hewlett Packard is launching a new desktop computer in the UK that aims to help designers move seamlessly between physical and digital platforms by implementing both a vertical touchscreen and a horizontal touchpad. The machine is an interesting...

Posted by: Creativepool Editorial
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Workshop

How To Create a Double Exposure in Photoshop

Using images taken from Fotolia's 30 million strong stock image library our friends over at Phlearn have shared with us one of their awesome video tutorials highlighting how to create a double exposure in Photoshop. The video gives an in-depth but...

Posted by: Fotolia
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Inspiration

The relentless passion of Simona De Leo

Despite having to find her way into a competitive industry, Simona kept going. Despite breaking three fingers in her dominant hand, Simona kept going. Despite not having a publisher, Simona kept going and made a successful Kickstarter campaign to...

Posted by: Creativepool Editorial
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Inspiration

Skipping gears with Mark Lacey

The strongest passions often show themselves at a young age. Mark Lacey was introduced to professional illustration when he was a "spotty teenager", but the guy had the boldness to apply for a position at a research laboratory and his career has...

Posted by: Creativepool Editorial
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Inspiration

Making and breaking the grid with Ben Statham

Ben Statham loves making plans. We can definitely relate. As his experience taught him, Ben Statham also loves breaking plans. The unexpected always brings along a certain thrill, and no one could know that better than a photographer, constantly...

Posted by: Creativepool Editorial
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Workshop

Dashing Digitally with BT and Wunderman Thompson UK

You may agree to disagree, but digital skills have never been more relevant than they are today. The COVID pandemic has shown us all how important it is to stay up to date with modern technologies, cultivating digital skills that we all can use...

Posted by: Creativepool Editorial
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Industry

Global creative calendar: September 2020

In the recent past, pioneering research by The EXPERIENCE Institute established three main reasons for attending events: Education, Destination and Networking. These days, while it may not be an option to travel, the ability to advance knowledge and...

Posted by: The Darnell Works Agency
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Industry

Global creative calendar: August 2020

These days, you may be hard pressed to feel much excitement about building your career and reaching for the stars. For almost everyone, the challenges are staggering. Still, looking at all the ways innovative people and groups are uniting to educate,...

Posted by: The Darnell Works Agency
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Industry

Global creative calendar: July 2020

Among all the ways the world is changing before our eyes, the new approaches to presenting events online represent massive learning opportunities, where access is at an all-time high. Simply by registering for online events - many of which are free -...

Posted by: The Darnell Works Agency
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Leaders

How to design with empathy and inclusion

Inclusive design. We double-dare you to find a more relevant term or concept today. With a globalised world and countless opportunities to reach all kinds of niches and communities around the planet, designing for your own needs is just another...

Posted by: Creativepool Editorial
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The Creative Ambition of Alpaca Communications

We wouldn't expect a PR agency called Alpaca Communications to be boring, nor devoid of countless stories to tell. The team led by Peter Elms in East London is one that doesn't enjoy being stiff and serious all the time, and their admirable sense of...

Posted by: Creativepool Editorial
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Industry

Global creative calendar: May 2020

If you are shocked and awed by the massive disruption to life as you have known it, you are not alone. Back in March, this forecast of upcoming events became irrelevant almost overnight. Looking to the future, hours and hours have been spent...

Posted by: The Darnell Works Agency
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Industry

How to Craft a Winning Annual 2020 Entry in 7 Simple Steps

There is only one week left to the Annual 2020 late deadline. It is time to get your works ready for submission. Numerous factors go into crafting the winning entry. If you're wondering where to start, here's our 7-steps guide to a perfect Annual...

Posted by: Creativepool Editorial
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Leaders

Why data’s time will never run out in the hourglass economy

In almost all areas of the economy the middle ground is on the decline. In grocery, powerhouses Sainsbury’s, Morrisons and Asda have been assailed by discounters Aldi and Lidl. In fashion, social media is rendering luxury labels more...

Posted by: Creativepool Editorial
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Inspiration

Creativepool Annual Spotlight 2020: Mark Richardson of Superfried

Freelancing is one thing but being a one-man design studio is another entirely. Enter Mark Richardson; the man who founded Superfried in a London bedroom back in 2007. Now based in the centre of Manchester, Mark has managed to build up an incredible...

Posted by: Creativepool Editorial
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Leaders

Lost in Translation: how to run a successful multi-region campaign 

When your brand trades across multiple countries, reproducing a successful marketing campaign from one region in the rest of your markets can appear easy. It seems all you need to do is pay some translators and watch the savings roll in. However, a...

Posted by: Creativepool Editorial
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Inspiration

Simple, mobile and personal: Six predictions for retail in 2020

The retail world is constantly in a state of flux, more so now than ever before with the majority of retail transactions now happening online and perpetual connection (via our smartphones) changing the way we shop and the way we interact with brands...

Posted by: Creativepool Editorial
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Leaders

Paddy Power walks with Brighton Pride

'Come out to play' was the message last weekend as Irish bookmaker Paddy Power put together a team of LGBTQ players and walked alongside a larger than life inflatable dubbed The Game Changer at Pride Brighton. The case video for the stunt (below),...

Posted by: Creativepool Editorial
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Leaders

How to write a website brief

You’ve decided your business needs a new website. You’ve agreed a budget (that you WILL stick to!) so what do you do now? Well, appointing a website design (and development) agency is your next step. You’ll need to write a...

Posted by: Progression Design
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Leaders

McCafé returns to the ridiculous world of coffee

McDonald’s and Leo Burnett London have launched the latest instalment of their We Could campaign for coffee brand McCafé with the introduction of its new Iced Latte. Last month, creatives Andrew Long and James Millers discussed the...

Posted by: Creativepool Editorial
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Leaders

Mike Sharpe's top tips for 3D designers

The demand for skilled 3D designers has increased in the past few years thanks to tighter budgets and shorter delivery times. Technology now plays a significant part in cost-cutting on shoots and computer-generated work is key to delivering a project...

Posted by: Creativepool Editorial
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Features

Industry Influencers: Jason Harris

US-based creative agency Mekanism prides itself on delivering work aligned with the 'Soul & Science' of storytelling, which means the human and data side is considered on every brief. It's an approach that helps the company to deliver meaningful...

Posted by: Creativepool Editorial
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Inspiration

20 of the best visual puns from illustrator Matt Blease

London-based illustrator Matt Blease has been playing with puns for years but his wisecracking commentary on the world isn't quite delivered in the way you'd expect. The Breed London artist, who counts the likes of Google, The New Yorker, Nike and...

Posted by: Ryan Watson
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Leaders

Ad trends 2019: John Treacy

John Treacy, ECD at Proximity London shares his thoughts on the year ahead for advertising and tells us what the best campaign was in 2018. What will be the biggest trend in 2019? Brands going into ‘acquisition mode’ after GDPR has...

Posted by: Creativepool Editorial
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Leaders

Rebrand Roundup: Sherwood Forest, The Guardian Weekly and more

Sherwood Forest by Cafeteria Sherwood Forest in the UK has rebranded with new work from Sheffield-based design studio Cafeteria and Birmingham-based illustrator Tom Woolley. The assets include new branding, website, print and advertising...

Posted by: Creativepool Editorial
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Leaders

Top Hires of the Week

180LA 180LA announces that two new teams will be joining the agency, bolstering a highly regarded creative group. Copywriter Will Sands, previously at Deutsch and AKQA, will partner with Art Director Robison Mattei. Prior to joining the team at 180,...

Posted by: Creativepool Editorial
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Leaders

New signing: Geoffroy de Crécy

We are super excited to announce our most recent signing - Geoffroy de Crécy. Geoffroy is a French director and illustrator, who continuously explores many ways to apply and combine the techniques of traditional animation, stop-motion, 3D and...

Posted by: Jelly London
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Leaders

#techtuesday: Harry Potter coding kits, 3D-printed guns and other stories

Creativity, code and magic with Kano’s Harry Potter Coding Kit Kano, a company best-known for its build-it-yourself computers and coding kits, has launched a new tool teaching kids and adults to code through the magical world of Harry Potter....

Posted by: Creativepool Editorial

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