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Inspiration

Trailblazers: Giving children the power at Familie van Fonk

Familie van Fonk are a creative agency based in Amsterdam who work with children's open minds and ingenuity to produce digital and physical products which make not only their lives, but also their families and friends lives a little bit better. By...

Posted by: Kate Lewin
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Advertising

BBH say you can win 50 years of KFC

Finger licking fast-food chicken brand KFC is celebrating 50 years in the UK with a series of campaigns created by BBH London. The work will span the whole year, beginning with the multichannel “Families” campaign that launches today....

Posted by: Creativepool Editorial
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Advertising

Tesco and ROTHCO put real families at the heart of emotional new campaign

Tesco Ireland and creative agency, ROTHCO, launch the first commercial in part of a new three-year campaign that will form an ambitious new repositioning for Tesco Ireland. Following on from the successful Christmas campaign Here’s to the...

Posted by: Creativepool Editorial
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Advertising

Saatchi London keep families together with Sausages & Chips

Saatchi & Saatchi London and Richmond Sausages have launched a nationwide “Sausages & Chip” campaign, which continues Richmond’s signature family focus with a brand positioning that centres on the extreme lengths to which parents...

Posted by: Creativepool Editorial
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Advertising

Behind the Idea: Rebuilding the world with LEGO

Last week, everyone's favourite building block LEGO launched its first brand campaign in 30 years with an ad which has received 2.5 million views on YouTube and counting. Rebuild the World was thought up by French creative agency BETC Paris and...

Posted by: Creativepool Editorial
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Trends

Get to know the 12 brand archetypes

Think about your favourite stories. Did you ever notice that the characters within them fall into broad categories? The hard-drinking detective fuelled by cheap liquor... The femme fatale who always has a perfect put down to hand... The naïve...

Posted by: Woven Agency
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Features

Why the creative industries need to wake up to mental ill health

According to the latest absence figures from the Health & Safety Executive (HSE), ‘work-related stress accounts for over half (57%) of all working days lost to ill health’, which is more than all other reasons for absence put together....

Posted by: Creativepool Editorial
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Design

New Butlin’s swimming pool brings the seaside inside

A new indoor swimming pool at British family holiday resort Butlin’s is based on a beach theme and includes the world’s first helter skelter water slide. The art-deco style pool, designed by brand and retail consultancy FITCH, cost...

Posted by: Creativepool Editorial
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Features

Game of Brands: 5 companies that could rule Westeros

With only days to go before the eighth-season of Game of Thrones, we’re having a hard time staying out of a medieval mindset. And since we quickly realised that trying to quell our excitement over the return of all our heroes (and villains)...

Posted by: Shutterstock
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Trends

Life in the living room: Why TV still matters in 2019

- By Rhiannon Murphy, head of TV at the7stars - Television, or at least our relationship with it, has changed. Over the past 20 years we’ve gone from celebrating the launch of a fifth terrestrial channel on our TV screens in the UK to...

Posted by: Creativepool Editorial
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Awards

How KFC told Suppertime Stories for Annual 2018

Last week, Matthew Barnes, ECD at Ogilvy South Africa explained how he and his agency created an engaging digital campaign for confectionary brand Cadbury to win an Annual in 2018. But they didn’t stop there. For fast food company KFC, the...

Posted by: Ryan Watson
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Features

Why brands are striking a chord with emotive campaigns this Christmas

This November - just like every November in recent years - the nation waited in anticipation for their favourite Christmas ad to officially usher in the beginning of the festive season. Below, Greg Clark, MD of Sheffield-based creative agency,...

Posted by: Uber Agency
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Design

Rebrand roundup: Wahaca, Waitrose Free From, Labrador and more

Wahaca by Without Mexican-style street food restaurant Wahaca in the UK has has been given a rebrand by London-based design studio Without with a focus on illustration. The new branding centres around a line-drawn, illustrated logo of a hand...

Posted by: Creativepool Editorial
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Features

The communications industry has a communication problem

As we build up to Connect: London 2018, a new kind of festival for the creative industry taking place next month, a selection of names appearing at the event will be speaking to Creativepool over the next few weeks. The aim is to offer insight into...

Posted by: Ryan Watson
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Advertising

Account Wins of the Week

JCDecaux - Network Rail JCDecaux has retained Network Rail's £280m outdoor advertising contract and is committed to converting all of the transport network's advertising space into digital screens over the next five years. The outdoor operator...

Posted by: Creativepool Editorial
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Advertising

Account Wins of the Week

BBH London - Burger King UK Burger King UK has appointed BBH London as its first creative agency, without a pitch, following the UK’s franchise’s buyout at the end of 2017. The UK franchise was acquired by private equity firm Bridgepoint...

Posted by: Creativepool Editorial
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Advertising

Account Wins of the Week

Multiple - Shell Shell Retail and Shell Global Commercial (Lubricants) have appointed eight creative agencies to their best-in-class agency roster and appointed MediaCom to handle global media planning and buying. The successful creative agencies...

Posted by: Creativepool Editorial
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Advertising

Account Wins of the Week

Impero - Havana Club London-based independent creative agency, Impero, have announced their appointment as a key strategic and creative partner for Pernod Ricard’s Havana Club rum. The agency will be responsible for taking the Cuban rum in a...

Posted by: Creativepool Editorial
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Features

What’s the point of traditional advertising in 2018?

Creativepool Creative Debates are the tonic to the endless one-way talks that we have an abundance of in our sector. We teamed up with Dare during Cannes Lions 2018 to tackle a controversial question, ‘What’s the point of traditional...

Posted by: Creativepool
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Advertising

Time Out Creates Eye-Opening Experiences for the Coca-Cola London Eye

Time Out has curated and created an eight-week event series, taking London’s best experiences from the pages of its website and magazine to the sky. Working closely with The Story Lab and Vizeum, the ‘Time Out’s Eye-Openers’ campaign is built...

Posted by: Time Out Group
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Advertising

Account Wins of the Week

J. Walter Thompson Hong Kong - Nikon J. Walter Thompson Hong Kong has been reappointed as the regional digital agency-of- record for Japanese camera manufacturer Nikon. As the incumbent, J. Walter Thompson retains its duties encompassing...

Posted by: Creativepool Editorial
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Features

Empathy is everything in content design and creation

I recently directed a piece of video content which we hope will form the bedrock of a campaign driving awareness of a specific disease. The disease and its symptoms are taboo. The content and its story are empathetic. Sufferers of this disease...

Posted by: Matthew

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