Displaying 1 - 35 of 35 results
Today is World Book Day. Children across the country will receive vouchers to be spent on books whilst dressing up as their favourite literary characters - but those who have aged out of these festivities can still participate by celebrating their...
Posted by: Novagram
Deliveroo’s 2023 Christmas campaign, ‘Anything Goes' celebrates how our behaviour around food changes this time of year as we enjoy our own unique festival rituals. The campaign is built off the insight that in the run up to Christmas, we...
Posted by: Creativepool Editorial
Christmas. Love it or hate it, it’s impossible to ignore and it seems to arrive a little earlier every year. I noticed myself Christmas lights being erected in my hometown a full week before even Halloween. Just a decade ago, this would have...
Posted by: Benjamin Hiorns
Among dozens of momentous events set to play out in the weeks ahead, many are already underway, or will commence with the dawn of August. The list includes some of the world’s most famous cultural and creative-industry gatherings set to welcome...
Posted by: The Darnell Works Agency
It’s starting to feel a lot like Christmas as the nights draw in and snow is on its way. Yet this year, the chill in the air isn’t a nostalgic reminder of Christmas past but a stark realisation that this winter is going to be tough. With...
Posted by: Creativepool Editorial
This year Pringle launched a campaign which combined two things that are set to be on many people’s minds this December - Christmas and football. Created by Grey London, the TVC is set to a Pringles take of ‘Carol of the Bells’ and...
Posted by: Creativepool Editorial
Brand expression agency Taxi Studio has collaborated with Mars Wrigley’s much-loved confectionery brand Celebrations to deliver one of the most significant rebrands in its 25-year history. The revitalised identity works to cement Celebrations...
Posted by: Creativepool Editorial
Among dozens of momentous events set to play out in the weeks ahead, many are already underway, or will commence with the dawn of August. The list includes some of the world’s most famous cultural and creative industry gatherings set to welcome...
Posted by: The Darnell Works Agency
Playing the long game is a concept that might be unfamiliar to ‘old-school’ marketers that were more bothered about getting results ASAP than building a long-lasting brand. But the consumers of 2022 have longer memories than their...
Posted by: Benjamin Hiorns
Among dozens of momentous events set to play out in the weeks ahead, many are already underway, or will commence with the dawn of August. A large number are also new in this edition. Among them are some of the world's most famous cultural and...
Posted by: The Darnell Works Agency
The explosion of screens into our daily lives, as companions, assistants, and entertainment hubs has been phenomenal. Most estimates even suggest that screens now outnumber humans on planet Earth. The growing societal concern of the dangers of...
Posted by: Rob Bennett
Following our round-up of the first wave of Christmas ads from all the big UK retailers and others such as Amazon, Macy's and Cineworld, it's time to take a look at the latest seasonal spots doing the rounds this week. Entering the fray are...
Posted by: Creativepool Editorial
Christmas is a time for friends, family and a nice break away from the office for most people, and this year, festive loving workers are using a holiday hack to maximise the period in 2019. The two popular options are either 12 days or 16 days...
Posted by: Creativepool Editorial
Christmas is less than two months away and research has shown that not enough companies are getting in the spirit, missing the chance to boost productivity. A study carried out by UK retailer Christmas Tree World has found that 74% of employees are...
Posted by: Creativepool Editorial
Of more than 40 momentous events set to play out in the weeks ahead, many are already underway or will commence with August's first dawn. A large number are also new to this publication. Among them are some of the world's most famous cultural and...
Posted by: The Darnell Works Agency
This time of year, inspiration hits a feverish pace at some of the world's top hot spots. In London alone, the high-profile annual festivities include Marketing Week Live, Advertising Week Europe and Design Thinking and Innovation Week. Music and...
Posted by: The Darnell Works Agency
The big theme for Cannes Lions 2018 is change. Out with the old, bloated, elitist festival of old and in with the more svelte, measured and inclusive festival of new. The major changes Cannes Lions is instituting for 2018 are as follow:- The...
Posted by: Benjamin Hiorns
Even those of us purposefully trying to avoid the impending nuptials of Prince Harry and American actress Meghan Markle this Saturday (May 19) can't deny that it has given marketers an excuse to flex their creative muscles. Whether those muscles are...
Posted by: Benjamin Hiorns
BBD Perfect Storm - Stop Hate UK BBD Perfect Storm has launched mistletoe into space as part of “A Non-Nuclear Christmas” - a campaign it’s created for Stop Hate UK, a charity working to challenge all forms of hate crime and...
Posted by: Creativepool Editorial
Big Al's Creative Emporium - Bank's Finally, someone says what we’re all thinking this Christmas. Banks’s Beer does away with the cheesy festivities with its refreshingly honest take on the holiday season. For the daring and...
Posted by: Creativepool Editorial
The festivities have begun! Our favourite time of year has come around once again with the opening of the Early Bird submission for the Creativepool Annual 2018. This year we choose creativity. We choose fresh thinking, groundbreaking initiatives,...
Posted by: Creativepool
Officer & Gentleman - Pornhub Contrary to what many of us may think, sexual desire doesn’t diminish with age. In fact, it’s one of the last functions people lose in their golden years. Add to that increased life expectancy, advances in...
Posted by: Creativepool Editorial
A cast of the world’s best creative minds shared inimitable inspiration, new perspectives and universal solutions through an uplifting selection of activations, live performances, music and exhibitions at Design Indaba Festival last week. The...
Posted by: Kate Lewin
London Councils has launched Circle; a personal safety app enabling people to stay connected to friends and family if they find themselves in a difficult or vulnerable situation. The app, which targets women aged 18-30 in London, was created in...
Posted by: Creativepool Editorial
Creative agency Above+Beyond has chosen to celebrate the realities of Christmas with an initiative which focuses on the ‘true scents’ of the season. The agency has chosen to counter the saccharine sweetness of much festive marketing that floods...
Posted by: Creativepool Editorial
With the Christmas season fast approaching (the John Lewis ad runs on the 10th and Sainsbury’s on the 14th, so be sure to mark those dates in your calendar), ad land is starting to rev its engines. We're only one week into November, but we've...
Posted by: Benjamin Hiorns
The annual London Design Festival has become one of the most expansive and impressive celebrations of design in the world, with hundreds of things to do and see. The festival kicked off in earnest over the weekend, and it's certainly hit the ground...
Posted by: Creativepool Editorial
NY makes the 4th dog friendly For Americans, July 4 is all about BBQ, family, friends and, of course, national pride. Everyone in the US loves it, but their dogs probably loath it as much as our dogs loath November 5. As many dog owners know, the...
Posted by: Creativepool Editorial
It seems like every year the creative calendar gets bigger and 2016 is no different. But with more festivals than you could shake a pencil at, how do you decide what’s worth your money? We’ve taken a look at the year ahead and pulled out...
Posted by: Michelle Collier
This Thursday January 21st, three of Cincinnati’s largest advertising agencies: POSSIBLE, Rockfish and Barefoot Proximity, will compete in the inaugural “Agency Fight Night,” a real-time contest to see who can generate the most...
Posted by: Creativepool Editorial
Black Friday isn't a real thing. At least it wasn't until recently, but in recent years it appears to have become one of the most successful American imports since Breaking Bad. Thankfully the droves of rapid shoppers largely migrated online this...
Posted by: Creativepool Editorial
“Don't let change leave you behind," is the sage advice offered by The Institute of Communication Agencies (ICA) and Publicis Canada as they unveil a new theme (underlined by an updated logo and digital and print marketing campaign) to promote...
Posted by: Creativepool Editorial
The Clerkenwell Design Week unfortunately draws to a close this evening, but there's just enough time left for those interested in design and architecture to explore the marathon of design goodness on streets of EC1 before it's swept up in time for...
Posted by: Creativepool Editorial
Ah! There you are. I trust the festivities were kind to you? But now, here's 2015 in all its fresh-faced glory. Swollen with potential and pitfalls, what will this new year bring? Frankly, I have no idea - but I do know there are a few troublesome...
Posted by: Magnus Shaw
Oreo is an untouchable part of the American brandscape. There’s no doubt that if innocent-looking Oreo ever had any competition, it would squash it. How is this 102-year-old cookie such a powerhouse brand? 1. That emotional hook “The...
Posted by: bluemarlin