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Inspiration

Interview with duet #4 TEN Collection Photographer, Christophe Huet

We recently spoke to Christope Huet, the digital artist behind the fourth PSD, in series 3, of the TEN Collection (a collaboration project with 5 photographers, and 5 designers, from 10 different countries). Fotolia: Christophe, we’ve been...

Posted by: Fotolia
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Leaders

Publicis join forces with Adobe

The Publicis Groupe and Adobe recently announced a strategic partnership in order to deliver the group's end-to-end marketing platform 'Always-On'. The bespoke platform automates and connects all components of their client's marketing efforts through...

Posted by: Benjamin Hiorns
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Leaders

IPG kill off Rouge and find new home for Cadillac

The Interpublic Group (IPG) recently announced that it will be retiring the “Rogue” brand it created to serve Cadillac and will be giving all Cadillac work to Lowe and Partners Worldwide in an effort to “Deliver a comprehensive...

Posted by: Benjamin Hiorns
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Leaders

Publicis scoop Coca-Cola design agency for Leo Burnett

It was announced yesterday that the Publicis Groupe is to acquire the design agency Turner Duckworth on behalf of the Leo Burnett network, which it owns. Turner Duckworth is most known for its designs for Coca-Cola, particularly its 2012 redesign of...

Posted by: Benjamin Hiorns
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Industry

Congratulations - 5 Pool Party 2014 Ticket Winners

Congratulations too the 5 lucky winners of a exclusive #CPoolParty14 ticket for The Industry Bash of The Year! Take a look at our Vine below of us using our very sophisticated way of choosing the winners. On the 10th of September, Creativepool...

Posted by: Creativepool
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Leaders

Papa John's kick of the NFL season with a new campaign

Papa John's, the internationally renowned pizza chain and official “Pizza Sponsor” of the NFL, has launched a new integrated advertising and social media campaign to coincide with the start of the 2014/2015 NFL season, which kicks off...

Posted by: Benjamin Hiorns
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Leaders

Sandra Suy x Rita Ora x adidas

We are delighted to announce the launch of Sandra Suy’s brand new illustrations in collaboration with Rita Ora and adidas (Pastel Pack). Four fans were lucky enough to have their likeness drawn by the talented Sandra Suy, and the digital...

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Leaders

Jeff Bridges channels “The Dude” in a new cinematic ad for Kahlua

Pernod Ricard, the makers of Kahlua, the world famous rum and coffee liqueur, has teamed up with oscar-winning actor Jeff Bridges to release a short film honouring both the classic cocktail and the iconic “Dude” character played by...

Posted by: Benjamin Hiorns
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Leaders

Ogilvy & Mather Chicago appoints new Head of Planning

Ogilvy & Mather's growing international leadership team added another string to its bow yesterday when it was announced that Antonio Nunez will be serving as the new head of planning of the agency's Chicago office, starting this month. Nunez, who is...

Posted by: Benjamin Hiorns
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Leaders

FIVE WAYS TO KEEP YOUR BRAND RELEVANT.

Embrace constant change, keep it new and tell dramatic stories. Freddie Baveystock, our Strategy Director, explains how brands can remain fresh as featured in The Guardian. The ever-changing competition between which brands are hot and which are not...

Posted by: Rufus Leonard
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Leaders

JWT scores global brand campaign brief from Tata Sons

Tata Sons Limited, the principal investment holding company of the Tata Group, recently appointed JWT as the creative agency for its global brand campaign. The three core messages that the agency, which is the world’s best-known marketing...

Posted by: Benjamin Hiorns
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Leaders

Instagram's Hyperlapse app is an instant success

Hyperlapse from Instagram is a brand new app (Instagram's second standalone app following the release of the Snapchat clone Bolt in July) currently available on iOS devices through the Apple App Store. The mind-bogglingly clever tool allows iPhone...

Posted by: Benjamin Hiorns
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Leaders

HTC announce the Desire 510, an affordable 4G smartphone

Taiwanese electronics manufacturers HTC recently unveiled their next smartphone, designed to share market space with its flagship phone, the HTC ONE. The HTC Desire 510 is a feature-packed 4G phone, with the elegant designs and super-speeds...

Posted by: Benjamin Hiorns
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Leaders

Jean-Michel Wu moves from WPP to McCann and from Shanghai to Singapore

It was confirmed yesterday that McCann Worldgroup have poached WPP's Jean-Michel Wu as chief talent officer. The move, effective from the 20th of October, will see Wu moving from his base in Shanghai to Singapore, where he'll be responsible for...

Posted by: Benjamin Hiorns
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Leaders

Ogilvy & Mather win Coke Zero account

Information has been trickling in over the bank holiday weekend to suggest that Ogilvy & Mather have won the consolidated global and North American accounts for Coke Zero. The agency had already been handling the brand outside the US, but until now,...

Posted by: Benjamin Hiorns
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Leaders

Why the news is always bad.

Earlier this year, Jeremy Paxman suggested some editions of Newsnight should simply inform the viewing audience there was nothing much to talk about, before rolling the closing credits. Knowing Paxo, he was probably just being provocative, or even...

Posted by: Magnus Shaw
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Inspiration

Brand Genius: Tribes of Coke

By the 1980s, it looked like Coca-Cola had maximised its growth potential. But it wanted more. The biggest soft drinks company in the world had two options: steal customers from other beverage companies or encourage its pre-existing loyalists to buy...

Posted by: bluemarlin
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Leaders

Is anybody else nervous about the new Star Wars movie?

The news that the next 'Star Wars' film will be a sequel to episode six - 'Return Of The Jedi' - fills me with genuine excitement. That it will star Mark Hamill, Harrison Ford, Carrie Fisher and Peter Mayhew is thrill upon thrill. However, if this...

Posted by: Magnus Shaw
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Leaders

Samsung and Cheil debut their Centre Stage in-store display

Electronics giants Samsung recently unveiled a new digital in-store display known as “Centre Stage,” in an effort to show off its vast portfolio of appliances to customers in true-to-life size. The display, which launched yesterday at a...

Posted by: Benjamin Hiorns
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Leaders

Ogilvy's Doug Scott takes on new role at WME | IMG

An internal announcement made yesterday has stated that Doug Scott, the president and founder of Ogilvy Entertainment, will be joining WME | IMG as the firm's New York-based executive vice president of marketing and brand solutions. A new role...

Posted by: Benjamin Hiorns
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Leaders

Ariel Bath Announces 2014-2015 brand campaign

As the first American brand to bring modular, computerised steam shower systems to the US, Ariel Bath is looking to set Ariel at the standard in luxury for in-home steam showers with its 2014-2015 brand campaign. The "Healthy Living at Home" campaign...

Posted by: Benjamin Hiorns
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Leaders

Freelancers, stop ignoring customer retention!

Most freelancers think that 'customer retention' and 'brand loyalty' are just terms that get thrown around by marketers and don't apply to them. But no matter how small the business in question may be, customer retention is always relevant. In fact,...

Posted by: Copywriting Is Art
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Leaders

Former Leo Burnett leader touches down at Omelet

Boutique Los Angeles creative agency Omelet announced recently that Shannon McGlothin has been signed as the shop's group creative director. McGlothin, who is a veteran of the industry with time spent at several prominent agencies, will be leading...

Posted by: Benjamin Hiorns
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Leaders

TBWA's “Misunderstood” ad wins Emmy for Apple

“Misunderstood,” the Christmas themed ad that TBWA released over the holiday season last year, was recently named “Most Outstanding Commercial” at the Creative Arts Emmys on Saturday (the 16th). The ad, which was put together...

Posted by: Benjamin Hiorns
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Leaders

UGG Australia Launch "THIS IS UGG," their first global brand campaign

UGG, the Australian lifestyle brand most famous for its sheepskin boots and slippers, has announced the launch of its very first global brand marketing campaign. Called “THIS IS UGG,” the campaign debuted across the world yesterday (the...

Posted by: Benjamin Hiorns
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Inspiration

13 packs that add extra to the ordinary

This month many Londoners have been lucky enough to bear witness to British artist Lucy Sparrow taking an everyday cornershop and catapulting it into the art world with her felt FMCG creations. You can read all about it here. Clearly Lucy's skill...

Posted by: bluemarlin

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