Displaying 145 - 180 of 284 results
A brand is simply a product with a better name than its competitors. I once ran a training programme and brought this truth to life. The point of the workshop was to show that creativity often involves breaking patterns of behaviour. For instance,...
Posted by: Patrick Collister
Marcel Sydney Marcel Sydney has announced the newest members of its creative department. The new faces include senior team, Scott Maggs & Alexander Haack (aka "The Cavemen”), creatives Lucy Ochoapetit & Aisling (Ash) Dowling, Grace O'Brien &...
Posted by: Creativepool Editorial
Facebook confirms testing of downvote button Facebook will now allow users to downvote comments to eventually hide them. The social media giant is testing the ‘down-vote’ button, making it first available for a small set of users and...
Posted by: Creativepool Editorial
In 2017, Primesight continued to expand in the world of OOH with the introduction of InLinkUK, winning more airport media contracts and enabling more creative solutions than ever before Here's a round-up of another incredible year: The Wish: 99...
Posted by: Primesight
Mindshare - Unilever Unilever has moved its global communications planning account to Mindshare from PHD without a review. An industry source estimated Omnicom’s PHD employed in the region of 30 people on Unilever’s global communications...
Posted by: Creativepool Editorial
Amazon's Giant Flying Drone Warehouses (January) In a story that gained a fair amount of traction on social media over the 2016 festive period for obvious reasons, Amazon filed a patent for gigantic flying warehouses back in January that could house...
Posted by: Benjamin Hiorns
Big Al's Creative Emporium - Bank's Finally, someone says what we’re all thinking this Christmas. Banks’s Beer does away with the cheesy festivities with its refreshingly honest take on the holiday season. For the daring and...
Posted by: Creativepool Editorial
Droga5 - Pizza Hut Kristen Wiig’s comedic genius for transforming into vast and varied characters, showcased for years on “Saturday Night Live,” has now been harnessed for a new Pizza Hut campaign created with Droga5. In two TV...
Posted by: Creativepool Editorial
The flying car set to light the 2020 Olympic torch A group of Japanese engineers are aiming to launch the world's smallest flying car, dubbed the Skydrive, in time for the 2020 Olympics in Tokyo. Designed by Cartivator, a Tokyo-based non-profit run...
Posted by: Creativepool Editorial
DixonBaxi - Storey DixonBaxi has designed the visual identity for Storey, a new flexible workspace brand from property development company British Land. Storey has been launched by British Land to provide office space in London for companies that...
Posted by: Creativepool Editorial
I’ve been talking about the #Million Dollar Woman Summit a lot! To my tribe, my clients, my mentors and friends. And all this talking happens to coincide with the second year anniversary of me founding Perfect Tribe (thank you all for the...
Posted by: Nikki Bentley
Adobe has today announced an innovative, first of its kind project, The Hidden Treasures of Creativity, which will digitally recreate the over 100-year old paint brushes of Edvard Munch to inspire a new generation of master painters. In collaboration...
Posted by: Creativepool Editorial
The Robot ordered to write lines as punishment for a crime not yet committed A robotic arm writes repeated promises not to hurt humans in artist Filipe Vilas-Boas and architect Paul Coudamy's installation The Punishment. The piece was designed to...
Posted by: Creativepool Editorial
Young adults now spend a staggering 438 hours daydreaming of a more glamorous life and spend more than £3000 a year trying to achieve it according to a recent study commissioned by Europe’s leading airline easyJet. This 'glam-bition' is...
Posted by: Creativepool Editorial
When it comes to shopping, owners and dogs don’t often have the chance to do it together. But OgilvyOne and Purina’s Bakers brand have teamed up to put reality on hold for one day and make it possible for dogs to go shopping. Introducing...
Posted by: Creativepool Editorial
Don’t worry - I get it. You click on the title of this article and think “my god what?!” ANOTHER new medium, tech trend/fad/what-do-you-macallit I need to get my head around? Hush. Breathe. Sit down. Let me explain things to...
Posted by: Kate Lewin
As a result of two, bloody revolutions, Russian tensions, and a never-ending series of crises, many of us overlook Kiev as a creative destination. But amongst the bloodshed and upheaval, a peaceful, creative core has emerged at the heart of the...
Posted by: Kate Lewin
This year, there has been decidedly more attention cast on International Women's Day, which is important, as, even in these enlightened times, many women across the world are still being made to feel as if they are somehow 'less than' their male...
Posted by: Benjamin Hiorns
As an official sponsor of International Women’s Day 2017, (Wednesday, 8 March) Western Union is launching a powerful campaign, created by mcgarrybowen, that celebrates the role of education in helping girls reach their goals. The campaign will...
Posted by: Creativepool Editorial
Smörgåsbord - Visit Wales Welsh actor Luke Evans, who will star as Gaston in the new Disney remake of Beauty and the Beast, is starring in an atmospheric new TV ad for Visit Wales, designed to promote the country’s 2017 Year of...
Posted by: Creativepool Editorial
James Louis Hedley is a VR director & producer at immersive content specialist Surround Vision. In this month’s Visions in VR article, he tells us why pitting ‘True’ VR against ‘Passive’ VR divides a burgeoning...
Posted by: Kate Lewin
LEVO is the social network specifically developed for air-travellers In the age of digital connectedness, this startup goes above and beyond to bring people together and make networking everyone’s cup of tea. LEVO is a platform that allows...
Posted by: Creativepool Editorial
A new free, postgraduate design university programme has been established by the design consultancy Nelly Ben Hayoun Studios, which hopes to attract young designers excited by politics and social activism. With classes split between London’s...
Posted by: Benjamin Hiorns
The New England Patriots will clash with the Atlanta Falcons at Super Bowl 51 this coming Sunday, February 5th, but we're not interested in any of that. No. We're only interested in what happens between the plays. As is usually the case, brands are...
Posted by: Creativepool Editorial
The Super Bowl is a little over a week away and ad land is building up with typical gleeful abandon for its biggest night of the year. I've always struggled to enjoy American Football to be brutally honest. The immediacy and skill appear lost in the...
Posted by: Benjamin Hiorns
Team Eleven - Explore Learning The award-winning private learning centre, Explore Learning, has appointed marketing agency, Team Eleven to develop its communication strategy for 2017 and beyond. Team Eleven has been tasked with reviewing Explore...
Posted by: Creativepool Editorial
When discussing the trends that will take hold in advertising next year, it's important to understand what a polarising year 2016 has been. As we approach year's end, we've all no doubt grown tired of the generic “I'll be glad when this year is...
Posted by: Creativepool Editorial
Is domestic violence always physical? There's a growing awareness around the signs of coercive control - Imagine always being told that your dress is inappropriate. Imagine not being able to see your friends without your partner present. Imagine...
Posted by: Creativepool Editorial
In celebration of Sir Elton John and Bernie Taupin’s 50th anniversary of their songwriting partnership, Sir Elton John has collaborated with AKQA, Pulse Films and YouTube to create a global competition to give undiscovered creative talent from all...
Posted by: Creativepool Editorial
OK, that headline might come across as a little bit clickbaity, but it's a pretty shocking statement that is not only true, but indicative of the way celebrity culture has managed to integrate itself within the advertising industry. Matthew...
Posted by: Benjamin Hiorns
Cheil Worldwide is partnering with the ADVERTISING Club of New York's International ANDY Awards on an internship initiative to support two standouts from the show’s Student Competition. It is the first time in the show’s history where the...
Posted by: Creativepool Editorial
GroupM, the media investment group of WPP, announced a simplified management structure in the US and Canada designed to deliver consistent and cohesive resources to GroupM agencies centred around two fundamental pillars: media investment and platform...
Posted by: Creativepool Editorial
No-one would have believed, at the dawn of the 21st century, that within 20 years we would soon witness the election of the first reality TV American President. The cult Mike Judge (of Beavis and Butthead and Office Space fame) film...
Posted by: Benjamin Hiorns
Global consultancy Prophet has launched its Brand Relevance Index (BRI), a ranking of the most relevant brands in consumers’ lives today. Surprisingly, post-Brexit, only two British brands were featured in the Top 20; department store John...
Posted by: Creativepool Editorial
Once upon a time the beauty industry was in a pretty set way. Brands such as L’Oreal, Avon and Estée Lauder only needed to whip up tried-and-tested print and billboard campaigns with household celebrities in order to sell new products and...
Posted by: Kate Lewin
From humble beginnings, PostPanic has come a long way since its graduate roots. Specialising in integrated, mixed media projects, this commercial film production company now has its own long-format label, a program for emerging talent and one of the...
Posted by: Kate Lewin