Displaying 1 - 36 of 377 results
What do you actually do? My main focus at the moment is driving innovation and creativity within the business - so a lot of creative and strategic thinking, and an awful lot of pitches, especially for the North American market. Jigsaw is a very...
Posted by: Creativepool
How did you get into the industry? My background is in fashion, I used to have my own clothing label; that’s where I started getting interested in what builds a brand - realising that the brand can be stronger than the products alone. So, when...
Posted by: Creativepool Editorial
In this week’s #GettingTo Know we catch up with Scott Lakso, Executive Producer at the New York-based creative branding agency loyalkaspar. Scott is an eccentric and dynamic creative who sees his role as “cumulative rather than...
Posted by: Creativepool Editorial
Mesmerising. That's the first word that comes to mind when you look at some of Scott Balmer's impressive illustration works. The man is clearly a skilled illustrator and an extremely artistic one at that, which is quite clear when you look at his...
Posted by: Creativepool Editorial
In an era of technological disruption and breakthroughs like artificial intelligence (AI), creativity is more important than ever before. Not only does creativity ground us in our humanity, it is the human advantage. The largest companies in the...
Posted by: Creativepool Editorial
Human interaction, the high street and 5G are all areas of focus in Ian Scott's retail trends report for 2019. The Williams Lea Tag shopper marketing and innovation manager sheds light on his predictions for the shopping space and how the point of...
Posted by: Creativepool Editorial
The Great Burger King Fiasco A Burger King TV spot created to activate Google Home smart speakers and some Android phones to describe its Whopper burgers was hijacked by members of the public recently, with the ad instead triggering the devices to...
Posted by: Creativepool Editorial
The London-based architectural studio Gort Scott has converted a rundown office block in the city's Walthamstow area into a hub for local creatives, featuring co-working spaces, maker studios and even a bakery cafe. Walthamstow Central Parade was...
Posted by: Creativepool Editorial
BULLITT is excited to announce the addition of director Scott Weintrob. Weintrob’s brand of high action storytelling can be seen in his global spots for brands including Audi, Ford, Hyundai, Lenovo, Cadillac, Volvo, and Acura. His work on...
Posted by: Hype
Live from Ronnie Scott's Jazz Club 47 Frith Street Advertising Week Europe has 200+ events including more than 180 seminars and workshops. World-class industry thought leaders take the Advertising Week stage to tackle the industry's issues and...
Posted by: Advertising Week
We’ve all seen illustration transform a brief, but you may not have seen a collaboration quite like this. Working with big names like Volvo, Channel 4 and Wired magazine, Steve Scott is known for his fresh, contemporary images with a nod towards...
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An internal announcement made yesterday has stated that Doug Scott, the president and founder of Ogilvy Entertainment, will be joining WME | IMG as the firm's New York-based executive vice president of marketing and brand solutions. A new role...
Posted by: Benjamin Hiorns
After 10 fulfilling years at our offices in Shelton Street, Bulletproof has moved - to 10 Bedford Street in Covent Garden. Following an extensive search in central London, the Bedford Street office was the firm winner offering Bulletproof both space...
Posted by: Bulletproof
This week we all heard the sad news that fashion designer L'Wren Scott was found hanged in an apparent suicide in her New York apartment on Monday. Although a successful fashion designer in her own right and professional model before this, Scott's...
Posted by: Jessica Hazel
by Magnus Shaw A little over a day ago, Tony Scott - the renowned film and advertisement director - jumped to his death from a bridge in Los Angeles. The details remain unclear but he may have been diagnosed with an inoperable brain tumour. Scott...
Posted by: Creativepool
Transport for London (TfL) with the help of agency of record VCCP London and Wavemaker UK, launched an awareness campaign last year for the huge range of improvements TfL is continuing to make across its network. Some of the many improvements that...
Posted by: Creativepool Editorial
Edit_ - Constellation The Manchester-based brand consultancy Edit_ , which was founded in January by Karen Hughes alongside Khadija Kapacee, both formerly of brand consultancy True North, has designed the place branding for a local enterprise...
Posted by: Creativepool Editorial
Daniel Bueckman, Senior Director for Paid Media at Intuit Mailchimp, explains why, for him, optimising digital is such an important part of the sustainable picture for marketers. Sustainability in digital advertising refers to the practice of...
Posted by: Creativepool Editorial
JOAN London has created a powerful new advertising campaign for The Cybersmile Foundation to combat the growing threat of cyberbullying and online abuse. The campaign, Modern Witch Trials, which includes a short film directed by Chromista’s...
Posted by: Creativepool Editorial
How did you get into the industry? After Uni, I worked a bit as an editorial illustrator for some sports magazines in Milan, when illustrators were still painting with brushes on paper - but was not the ideal scenario for me as I have always been...
Posted by: Creativepool Editorial
Cat How, Founder & ECD at How Studio, takes us through how their rebrand for energy services provider Hometree saw us redefine their verbal, and visual identity as well as website; with a brand idea ‘Transition Companion’, that showcased...
Posted by: Creativepool Editorial
This year’s “All In” Census Data revealed that 36% of people (out of almost 19000 people that took part) are hesitant to report sexual harassment due to perceived impact it may have on their careers. This alarming statistic reflects...
Posted by: Creativepool Editorial
At the time of writing, the feature film adaptation of the viral children’s horror game Five Nights at Freddy’s (known commonly by the acronym FNaF) has made over $250 million against a measly (by Hollywood standards) $20 million budget....
Posted by: Benjamin Hiorns
Be honest, how many of your creative colleagues and friends do you think are struggling right now with their mental health? If I asked myself that question, I’d probably have to answer more than half, myself included. On paper, that reads like...
Posted by: Benjamin Hiorns
While brand partnerships and sponsored product placements have been a major part of the entertainment game for decades now, sometimes, it’s counter intuitive or simply too costly to use a ‘genuine’ brand in a film or TV show. But...
Posted by: Benjamin Hiorns
When we think of Hollywood directors, we often envision them immersed in the world of film from the get-go. Directors like Quentin Tarantino and Christopher Nolan appear to have been born to entertain us with epic movies that push the boundaries of...
Posted by: Benjamin Hiorns
How did you get into the industry? I’ve been drawing since I was 4. I love drawing, coming up with new ideas and solving problems. I always knew I was going to go into something creative. By the time I was 13 my art teacher at secondary...
Posted by: Creativepool Editorial
This year's World Water Day, VCCP worked with Just a Drop to launch their biggest marketing campaign ever. ‘The Walk To The Well’ is a campaign to raise awareness of how a human’s potential to achieve in life is limited when they...
Posted by: Creativepool Editorial
Tell us a bit about your role! Is there a “typical” day? To be honest, there isn’t a typical day. I split my time between working on the agency strategy and my role as Head of Effectiveness for our clients. It’s a strategic...
Posted by: Creativepool Editorial
In the vast realm of technology and innovation, one company has consistently stood out for its ability to captivate the world with its unique and defiantly iconic approach to branding: Apple. From its humble beginnings in a Californian garage and...
Posted by: Benjamin Hiorns
Tell us a bit about your role! Is there a “typical” day? My typical day begins with a trot around the neighbourhood with my dog, Daisy, which is ever the priority. Then, I like to make time for expansive reading when I’m not too...
Posted by: Creativepool Editorial
It’s been a full week now since the dust settled on the 2023 Cannes Lions and only time will tell if any of this year’s Grand Prix winners stand the test of time and earn their wings as legitimate “all timers.” Given that...
Posted by: Benjamin Hiorns
How did you get into the industry? An old high school buddy of mine (who I later produced 20+ years of work with) brought home a Sony ½” reel to reel video camera/deck during a Christmas break from college. We played around with it over a...
Posted by: Creativepool Editorial
Interview with ICONIC founder, James Kirkham How was your company born and where are you based? ICONIC is a London based agency, launched just last year, but it feels like it has a much longer history, with its roots in my previous agency, holler,...
Posted by: Creativepool Editorial
Los Angeles based apparel brand Legends, owned by celebrities including Quavo, Baker Mayfield and Matt Barnes, has revealed a new brand positioning and identity that focuses on harnessing the power of sport and culture to inspire everyone to find...
Posted by: Creativepool Editorial
For this week’s behind the idea feature, we’re focusing on a playful little campaign from leading pet care brand Hartz and their creative and media agency of record, Cutwater for Delectables, the wet cat treats. The "Deliciously...
Posted by: Creativepool Editorial