Leaders
This week, car rental firm Enterprise launched a high-octane campaign featuring Hollywood star Gerard Butler to communicate how the brand helps consumers get things done whether it be a house move or family visit.
Below, Joe Stamp and Tom...
Posted by: Creativepool Editorial
Industry
Appraising this month’s slate of alluring extracurricular activities in The Darnell Works Agency global creative calendar, everyone who’s open to new experiences has much to gain.
Future and current leaders from vital industry sectors...
Posted by: The Darnell Works Agency
Leaders
Global tech giant Apple has announced further plans for its original video subscription service that will launch later this year along with details of a new gaming platform and news media service.
Screen time
Apple TV+ will give users access to...
Posted by: Creativepool Editorial
Leaders
We’re a nation of coffee addicts. We’re also addicted to coffee brands. This has become apparent in the FMCG sector, where well-known coffee shop brands can be seen lining supermarket shelves as they continue to exert their dominance in...
Posted by: Creativepool Editorial
Leaders
Tech companies relished the chance to get in on the Super Bowl action once again this year with serial advertisers and first timers entering the fray in 2019.
Here are the best ads involving telcos, TV streamers, music companies and more to air on...
Posted by: Creativepool Editorial
Inspiration
Human interaction, the high street and 5G are all areas of focus in Ian Scott's retail trends report for 2019.
The Williams Lea Tag shopper marketing and innovation manager sheds light on his predictions for the shopping space and how the point of...
Posted by: Creativepool Editorial
Workshop
Besides being Twitter’s VP of EMEA, Bruce Daisley is intent on helping creative companies improve their working cultures and hosts the Eat Sleep Work Repeat podcast on the subject.
He’s also written a book called The Joy of Work offering...
Posted by: Ryan Watson
Leaders
John Treacy, ECD at Proximity London shares his thoughts on the year ahead for advertising and tells us what the best campaign was in 2018.
What will be the biggest trend in 2019?
Brands going into ‘acquisition mode’ after GDPR has...
Posted by: Creativepool Editorial
Inspiration
There have been some wild predictions made about the seemingly inevitable dominance of voice search within SEO.
30% of searches will be done without a screen by 2020, for example. Or, even more incredibly, 50% of all searches will be voice searches...
Posted by: Woven Agency
Leaders
Tribal Worldwide gets social with AT&T
Tribal Worldwide, a division of DDB Worldwide and Omnicom, has been selected by telco AT&T to run its corporate social media account, effective immediately.
Tribal will service the business out of its...
Posted by: Creativepool Editorial
Leaders
Ford parks WPP, names BBDO
Car manufacturer Ford has selected Omnicom’s BBDO Worldwide as its new lead creative agency after 75 years with WPP.
Wieden+Kennedy was also involved in the pitch which launched in April and the agency has taken a...
Posted by: Creativepool Editorial
Leaders
Apple adds new emoji library
Global tech giant Apple has introduced more than 70 new emoji designs to its range with the new iOS 12.1 update.
The animated images will be brought to iPhone, iPad, Apple Watch and Mac, including new characters with...
Posted by: Creativepool Editorial
Leaders
Pablo
Pablo continues to gather momentum with the recruitment of Harriet Knight, from Ogilvy as Head of Account Management; and Marcus Eley, from Grey as Head of Production. Tim Doust, founding Partner of FCB Inferno, will also join as Non-executive...
Posted by: Creativepool Editorial
Leaders
Mother - MoneySuperMarket
MoneySuperMarket is back on our TV screens this week, as two Sindy dolls save money on their household bills and break out of “Sindyville,” in a humorous homage to “Thelma & Louise.” The 60-second...
Posted by: Creativepool Editorial
Leaders
JCDecaux - Network Rail
JCDecaux has retained Network Rail's £280m outdoor advertising contract and is committed to converting all of the transport network's advertising space into digital screens over the next five years. The outdoor operator...
Posted by: Creativepool Editorial
Leaders
AKQA
Chris Wallace joins AKQA as Client Partner of media in the San Francisco studio. Chris has 15 years’ experience in a variety of digital strategy and global client leadership roles focused on data-driven decision making, innovation and...
Posted by: Creativepool Editorial
Leaders
Wieden+Kennedy - Nike
Nike has released their full “Just Do It” ad featuring Colin Kaepernick. The ad has Kaepernick narrating over a series of inspirational athletes and their stories of struggle: from MLS star Alphonso Davies’...
Posted by: Creativepool Editorial
Leaders
180LA
180LA announces that two new teams will be joining the agency, bolstering a highly regarded creative group. Copywriter Will Sands, previously at Deutsch and AKQA, will partner with Art Director Robison Mattei. Prior to joining the team at 180,...
Posted by: Creativepool Editorial
Leaders
WCRS - Royal Marines Commandos
The Royal Navy has launched a new recruitment campaign for the UK’s world renowned amphibious force, the Royal Marines Commandos. The campaign gives new meaning to the Royal Marines’ long running line...
Posted by: Creativepool Editorial
Leaders
Mother - Greenpeace
Dame Emma Thompson, backed by a host of other famous names, has taken aim at big brands including Unilever, Nestle and Mondelez, as Greenpeace releases a powerful new 90-second animation that highlights how orangutans are being...
Posted by: Creativepool Editorial