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Features

What would ITV's schedule look like if it went up-market?

Good Morning Britain 6:00am - 8:30am Suzanna Reid talks to Alan Yentob about his new beard. Meanwhile Simon Schama and Andi Peters drop into the International Symposium On Medieval Folk History in Bruges for more spins of the Wheel of...

Posted by: Magnus Shaw
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Leaders

AMV BBDO help Uncle Ben's launch their own online cooking show

As part of the PR surrounding the launch of Uncle Ben's new “Ben's Beginners” campaign, which is encouraging kids to get involved in the kitchen, Abbott Mead Vickers BBDO has launched a new two-minute online film called “Where's the...

Posted by: Benjamin Hiorns
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Inspiration

Marketing for Success

Ukranian photographer Tetiana has all the correct ingredients for successful photography. Specialising in images of delicious looking food she also dabbles in still life photography and her portfolio is a nod to current popular themes which she...

Posted by: Fotolia
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Features

Tune Out. What use is radio to young people?

Recently it was announced that Radio 1 and Radio 1 Xtra would be shedding a cross section of their DJs. Controller Ben Cooper has handed Mike Davies, Jen Long, Ally McCrae, CJ Beatz, Crissy Criss and Robbo Ranx their cards, and his actions are blamed...

Posted by: Magnus Shaw
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Features

You're hired! Are brands really taking on celebrities as staff?

When you arrived at work this morning, did you notice a pop star sitting at a flat-screen, typing away? Was there a movie idol in the kitchen fixing some coffees? Or a minor royal handing out the mail? If not, I'm afraid your firm is way behind the...

Posted by: Magnus Shaw
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Features

Pussy galore. What's going on with the Sheba campaign?

Owning a domestic animal is a trade-off. They bring you companionship, fun and a messy carpet - in return, you give them food. Lots of food. Indeed, it can feel as though the only reason they give you all the affection and comfort is because of the...

Posted by: Magnus Shaw
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Features

Crayon Creatures. Realise your children's wildest imaginings in 3D

by Jessica Hazel. Every proud parent's fridge is covered in as many sugar-paper masterpieces as can possibly be blue-tacked onto it. The only problem with this is that they get increasingly dog-eared with each slam of the kitchen door and eventually...

Posted by: Creativepool
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Features

A freelance copywriter's letter to Santa.

by Magnus Shaw. Dear Santa, I'm not sure if you're aware, but Christmas is coming. Next week, apparently. With this in mind, I thought I'd better drop you a note to outline some of the stuff I'd like you to provide. I suggest you take the Harley...

Posted by: Creativepool
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Features

Distracted?

by Jessica Hazel. During the time it took to write this article I have gone to get some garlic bread out of the oven, eaten the garlic bread, let the cat in, chatted to my flatmate twice, opened my advent calendar, located the knife sharpener in the...

Posted by: Creativepool
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Features

Clare Bishop

- View Clare's Creativepool profile here Website: clarelouisebishop.com "Clare is a creative retoucher based in London. Having for sometime worked for creative studios around London, both freelance and in-house, she made the daunting leap of starting...

Posted by: Creativepool
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Features

Nick Stickland - ODD

"I like to think, ODD is the integrated creative agency specialising in consumer marketing for fashion and lifestyle brands." What do you actually do? Apply the direction of the client within the agency and the direction of agency within the...

Posted by: Creativepool
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Features

5 minutes with... Wesley Brelsford - Creative Lead at View Creative

"View Creative is located in Rhos on Sea, a small town in North Wales so our clients are based across Wales and the UK. As much as we work on big jobs, a lot of the time, we haven't forgotten how to work small. Our clients are as large as the Royal...

Posted by: Creativepool
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Features

Spotlight - Adam Ismail - Graphic Designer

- View Adam's Creativepool profile. How long have you been a Freelancer for? About 4 years Describe your work in one sentence. My style is often conceptual, ranging from digital art and photo manipulation through to various other graphic design...

Posted by: Creativepool
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Features

5 Minutes with... Sarah McCartney - Copywriter and Perfumer

by John Fountain. Head writer at Lush from 1996 to 2010, Sarah is now Head of Ideas at the writing agency Afia. As an author she has penned 'The Fake Factor', 'Online Marketing in 7 Days (for people who can't avoid it any longer)', and '100 Great...

Posted by: Creativepool
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Workshop

Opinions - Come on, mums, pull your finger out!

by Ashley Morrison Look, love, just get back in the kitchen where you belong. What on earth are you doing, straying away from the cooker? Leash too long? Oh, mind you, with the leash off, you might as well do the vacuuming when you've finished...

Posted by: Creativepool
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Inspiration

Fellow creatives, here are five ways to start the year right

We’re three weeks into 2024, which means you have probably settled nicely into the new year and are making good progress with creative endeavours. Whether you’re busy with client work or broadening your horizons with personal projects, It’s...

Posted by: Novagram
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Features

How is adland preparing for Eurovision?

For the first time this century, Eurovision is being celebrated on home turf. Of course, it’s a bittersweet experience as it should really be Kyiv that’s experiencing all the joy right now but these are dark times and in dark times we...

Posted by: Benjamin Hiorns
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Inspiration

#CompanySpotlight on Solarflare Studio

Solarflare Studio is an award-winning creative technology studio on a mission to "hack the human experience" and connect people through innovative solutions & imaginative experiences. ​They work with global agencies and brands to create...

Posted by: Creativepool Editorial
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Inspiration

Surfing the shitegiest

You’d be forgiven for thinking that a job that demands you spend a good deal of time casting around for ideas isn’t really a job at all. You might as well be recompensed for daydreaming; it could easily be mistaken for a very similar...

Posted by: Richard
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Industry

Did COVID-19 press reset on innovation?

Following the turbulence and uncertainty of the Covid-19 pandemic, it’s no secret that businesses throughout the UK have been forced to adapt to the evolving demands of the new normal. Although strategies have differed depending on sector and...

Posted by: Creativepool Editorial
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Inspiration

SWEAR IN YOUR F***ING ADS

WARNING: CONTAINS OFFENSIVE LANGUAGE* *Unless you don’t get offended by words like ‘fuck’. In which case, the warning should read: contains language. “Daddy, when are you going to teach me how to cut with a sharp knife and...

Posted by: Matt Batten
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Features

Forget VR – The future of advertising is Mixed Reality

Virtual Reality is now. If most of the advertising industry hasn’t jumped on the VR ship yet, you can bet we will soon - or at least, as soon as those incredibly expensive headsets become a bit more affordable (or attractive?) for the general...

Posted by: Antonino Lupo
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Leaders

Tangents & Trajectories with the Founder & CEO of Brash | #GettingToKnow

Working at the intersection of different timezones, John Brash is a brilliant entrepreneur and the Founder & CEO of Brash agency. But few will know and realise how important his early steps were in the overall development of his career. According to...

Posted by: Creativepool Editorial
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Industry

Annual 2021: who will see your work this year?

Time is ticking! With the standard submissions deadline now out of the way, we are little more than two weeks away from the Annual 2021 final submissions deadline, on Thursday 10th June. The Annual is the Most Distributed creative industry award....

Posted by: Creativepool Editorial
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Leaders

Brands must make sustainability for the many, not the righteous few

Consumers are not stupid. Anyone who's been in the advertising game for long enough will know that, and they will also know that underestimating customer expectations is a recipe for certain failure. Still, customers will be looking for the best...

Posted by: Creativepool Editorial
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Leaders

Design for people, not just the planet

For every person who will take durable jars to refill, there’s thousands who won’t. In the race to reach sustainability and be regarded as the greenest brand in the biz, consumers are often overlooked. This is not to mean that their...

Posted by: Creativepool Editorial
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Inspiration

The multicolour travels of an Art Director - #MemberSpotlight

From Cape Town to London, Illustrator & Art Director Justin Poulter has never given up on his ambitions and dreams of becoming an established artist in the creative industry. Some designers find inspiration by being exposed to a number of creative...

Posted by: Creativepool Editorial
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Workshop

How much should I charge as a freelance 3D Artist?

A guide to 3D modelling and illustration rates, with tips and advice from experienced professionals in the industry 3D artists shape reality to build the products, characters and worlds for all of us to dive into. Be it a commercial artist, a...

Posted by: Antonino Lupo
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Features

What does the Best Place to Work For look like?

The new year is upon us, January is almost over, and chances are you’ve been spending the past few weeks thinking about the next steps in your career. Or perhaps you would like to know how to make your business the best out there for employee...

Posted by: Antonino Lupo
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Industry

Behind the Idea: how AMV BBDO celebrates 'Xmess'

We can all relate with the young man in the Merry Xmess Christmas ad. It is the ones we love the most that make the biggest mess at Christmas time. Parents, lovers, siblings, other relatives - but that's exactly what makes Christmas special. We are...

Posted by: Creativepool Editorial
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Inspiration

Best animations of 2020

The top 7 animated campaigns this year. If anything, 2020 has been a wonderful year for animation. With all of us stuck at home for most of the year, animators have had quite some more time on their hands and this was not a weak year for the craft...

Posted by: Antonino Lupo

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