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Displaying 145 - 180 of 3010 results

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Industry

How to choose a design agency

Design is a fundamental pillar of the creative journey. Whether you’re a retail brand looking to stand out from the herd, a startup trying to cultivate some kind of identity or an agency looking for something special to pull your latest...

Posted by: Benjamin Hiorns
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Inspiration

Ambitions in Silk - #CompanySpotlight

Nobody likes change. Somehow, it is how we as humans are coded from the onset. Change freightens us, making us defensive and sometimes even aggressive, in the attempt to preserve a status quo. For that reason, it is fascinating to see how the...

Posted by: Creativepool Editorial
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Features

There’s never been a better time to be brave

Founder insights for developing brands in uncertain times. The last few months have forced businesses to re-focus, often as a matter of survival. For many brands it has undoubtedly been a difficult time, but it has also helped bring perspective and...

Posted by: B&B Studio
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Industry

Bringing some Genuine Draught to the table - #BehindTheIdea

In this age of overwhelming noise, one of the most common and popular buzzwords you can hear is disruption. All brands aim to cut through the noise with some disruptive move or campaign - but how many actually achieve that? When BrandOpus was...

Posted by: Creativepool Editorial
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Job Description: Chief Creative Officer

The dream weavers at the centre of every creative enterprise, chief creative officers are a unique combination of managerial flair and creative talent. They offer a necessary balance between the CEO and CFO and need to realise that creativity is the...

Posted by: Creativepool
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Inspiration

Festive Sustainability: Dreaming of a Green Christmas

Christmas is a time for giving and family celebrations. Yet, it can be a time of excess and over-indulgence - from gifting to greeting cards and glitter - we question if the glamour is worth the garbage. Figures show that the festive season...

Posted by: SGK
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Inspiration

Why collaboration is the key to effectiveness

Some agencies help brands succeed with cutting-edge, disruptive campaigns that will leave a mark in the industry forever. But no matter what kind of brand it is, they all have to start somewhere. It is the task of agencies like B&B Studio to help...

Posted by: Creativepool Editorial
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Features

How AR can save the travel industry post-COVID

It is no surprise that the pandemic has had drastic effects on travel across the globe, with thousands having holidays cancelled. While many still have the travel bug and would love to rebook, they remain anxious to leave the country. Travel...

Posted by: Poplar
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Features

How has Jane Doe changed in the last few months?

What you should know about your customer and how to create digital CX in the post-pandemic world. There’s no doubt that 2020 has been a transformational year. While Covid-19’s impact at the macro level (across global politics, economics...

Posted by: Sophia Charters
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Leaders

Deirdre Waldron on passionate leadership

TBWA\Dublin chief executive officer Deirdre 'Dee' Waldron was not born a CEO. And this made her an even more passionate and empathetic leader. Born a computer programmer, Dee learned from coding a set of transferable skills she still employs to this...

Posted by: Creativepool Editorial
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Industry

Annual 2020: who will see your work this year?

We are exactly one week away from the Annual 2020 final submissions deadline. As you are starting to put the finishing touches on your entries, you might be wondering who will actually see the work you submit. Aside from being scored by our esteemed...

Posted by: Creativepool Editorial
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Leaders

From condoms to cannabis: how to market your taboo product

The conversation around controversial and taboo sectors is changing. Topics that used to be hard to tackle even ten years ago are now out and in the open, which opens up a whole new world of possibilities for marketers and brands. It does, of course,...

Posted by: Creativepool Editorial
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Features

Retail in the near future

Since the Government published its Coronavirus recovery strategy, we have been moving quickly through the relaxation of lockdown in ‘steps’ and are now celebrating the large milestone at which non-essential businesses are permitted to...

Posted by: Posterscope
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Workshop

Talking To Women: Communicate With Individuals, Not Stereotypes.

Women are the world’s most powerful consumers. They drive 85% of all consumer purchasing and their impact on the economy is growing every year. So how can brands successfully sell to the world’s greatest emerging market? Learn how to...

Posted by: Nicky Anstice
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Leaders

The road to Marketing Hell is paved with good predictions

To say that 2020 hasn’t turned out exactly as predicted for advertisers and marketers would be an understatement. So, if the experts can’t get it right - why do we as humans still need predictions in times that are seemingly...

Posted by: Posterscope
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Inspiration

10 digital marketing trends to watch in 2020

Ten years ago, display advertising was in its infancy and Promoted Tweets were yet to make their debut. Times have changed considerably. Intelligent and automated technologies have increasingly super-charged digital marketing efficiency - so much so...

Posted by: Caroline Burgess-Pike
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Leaders

Exhibiting: Bucking the Digital Trend

Exhibiting events have been around for over 160 years. Believe it or not, it was London’s very own Hyde Park that housed the very first trade show: The Great Exhibition. The reason for these type of events? To get all of the best products in...

Posted by: Benjamin Hiorns
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Features

How an audience-led approach can help luxury brands win in search

Who’s got game? - high street vs luxury We’ve seen the news articles of brands announcing store closures and reporting losses, such as Miss Selfridge and Debenhams. Miss Selfridge reported losses of £17.5m ahead of their flagship...

Posted by: Creativepool Editorial
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Leaders

Turn up the volume on your brand identity

It’s obvious when you think about it. Your brand speaks to your audience. It occupies ‘mental space’ in the minds of your most loyal consumers. You NEED to know how it sounds to your customers. But you probably won’t find...

Posted by: ifour
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Inspiration

Conscious consumerism and what it means for your brand - part I

Remember when we went mad for organic? In 2002 the UK industry was estimated to be worth £1 billion. Galvanised by a pesticide-free product that promised better taste and nutritional value, champions of organic produce threw serious shade on the...

Posted by: Southpaw
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Leaders

What brands can learn from Love Island

Love Island is back. For the rest of the summer in the UK, our screens will be blessed with the sights of sun-kissed sceneries and troublesome twenty-somethings with enviable physiques. While you can accuse the show of being many things, it’s...

Posted by: Creativepool Editorial
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Features

One year on: Winners, losers and what we've learned from GDPR

This week marks a year since General Data Protection Regulation (GDPR) came into effect across all 28 member states of the European Union (EU). The privacy laws were enforced to increase and protect the rights people have over their personal data...

Posted by: Creativepool
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Features

Industry Influencers: Cat Davis

gyro is the first full-service global creative B2B agency. The company employees 700 people across 21 international offices with a shared mission to create ideas that are humanly relevant. Cat Davis, chief marketing officer, is one of those...

Posted by: Creativepool Editorial
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Features

Industry Influencers: Adam Kerj

Adam Kerj is chief creative officer and MD at Accenture Interactive, Nordics. Having had a long and successful career at global agency level, he's experienced the ups and downs of doing day-to-day client work and believes it's currently the most...

Posted by: Creativepool Editorial
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Features

Industry Influencers: Javier Suso

Javier Suso, CEO of VCCP Spain, talks about increased competition for ad agencies and what his company is doing to combat that threat in this industry influencer interview. He also outlines the importance of company culture, how his former bosses...

Posted by: Creativepool Editorial
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Leaders

Will China turn the world of marketing on its head?

Many of us know the story of rapid economic growth in China. In 2006 China's GDP surpassed the UK's, and by 2016 the Chinese economy was more than 6 times larger. As such in the last ten years China has transformed itself in a number of key areas...

Posted by: Qumin
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Leaders

Is thought leadership the enemy of creativity?

I’m like one of those annoying reformed non-smokers who coughs, passively aggressively, as you spark up a social cigarette. I’m like the vegan who mocks you for eating Quorn, the new mum who tells my childless friends they haven’t...

Posted by: Amy Kean
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Leaders

Rebrand Roundup: Taster, The Economist, True Water and more

Taster by Koto London-based design studio Koto has overseen the branding for French food delivery service Taster. The design is typical of the Koto’s minimal style while at the same time jumps out with a bold, colourful and eye-catching...

Posted by: Creativepool Editorial
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Leaders

Give your marketing the overnight test

Ben Matthews, principle planner at Havas Helia explains how having kids and applying the rules of parenting can help your marketing strategy… Being a planner often means applying knowledge from outside the traditional business sphere to...

Posted by: Creativepool Editorial
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Leaders

Top Hires of the Week

Pablo Pablo continues to gather momentum with the recruitment of Harriet Knight, from Ogilvy as Head of Account Management; and Marcus Eley, from Grey as Head of Production. Tim Doust, founding Partner of FCB Inferno, will also join as Non-executive...

Posted by: Creativepool Editorial
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Leaders

Account Wins of the Week

Wavemaker - RNLI Wavemaker has been appointed by the Royal National Lifeboat Institution (RNLI) to handle all of the charity’s media planning and buying in the UK and Ireland for a wide range of campaigns and programmes supporting their long...

Posted by: Creativepool Editorial
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Leaders

Account Wins of the Week

Multiple - Shell Shell Retail and Shell Global Commercial (Lubricants) have appointed eight creative agencies to their best-in-class agency roster and appointed MediaCom to handle global media planning and buying. The successful creative agencies...

Posted by: Creativepool Editorial
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Leaders

Account Wins of the Week

Impero - Havana Club London-based independent creative agency, Impero, have announced their appointment as a key strategic and creative partner for Pernod Ricard’s Havana Club rum. The agency will be responsible for taking the Cuban rum in a...

Posted by: Creativepool Editorial
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Leaders

Account Wins of the Week

72andSunny - Trojan Following a competitive review, Trojan Brand Condoms has tapped 72andSunny New York as its lead creative agency. As the leader in the condom category, Trojan will work with 72andSunny New York to engage a new generation of...

Posted by: Creativepool Editorial

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