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Inspiration

Three ways that brands can move from social pariah to social star

Brands have forgotten what being ‘social’ actually means and need to put more effort into ‘working the room’ on social media, says Rena Varsani, head of copy. Bear with me for a moment while I ask a patronising question: can...

Posted by: Rufus Leonard
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Features

Why is Facebook building a neuroscience centre?

Facebook has long been one of the world’s most recognised innovators. The social media giant is now taking its research to the next level, having announced investment in a dedicated neuroscience centre. However, Facebook’s new initiative is...

Posted by: Saddington Baynes
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Social Media

An in-depth look into Twitter advertising

If you happen to have read any of my earlier posts, or you know me personally, you will know I am not a fan of Twitter at all. They have spent years playing catch up to the big social giants because they changed their channel around way too much, and...

Posted by: Jason Holmes
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Social Media

Why Instagram should be careful

I have been a user of social media since Facebook launched back in 2004 and like many of you have seen the development and additions of existing and new channels. In recent years the giant that once was Twitter seems to be struggling and in my...

Posted by: Jason Holmes
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Awards

One Last Chance to Enter The 21st Annual Webby Awards

Hailed by The New York Times as "the Internet's highest honor," The Webbys has been celebrating the best of the Internet since 1996 (in other words, since the days of dial-up). That includes everything from individual digital projects like Humans of...

Posted by: The Webby Awards
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Advertising

Livity secures £1.5 million investment

Independent youth marketing agency Livity, whose clients include Google, Unilever, Barclays and Channel 4, is set to accelerate its growth ambitions and enhance its specialist agency offer, following an investment of up to £1.5 million from...

Posted by: Creativepool Editorial
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Awards

Last Chance to Enter The 6th Annual Lovie Awards

The Lovie Awards is the only truly pan-European award to honour the full breadth of the Internet including Websites, Online Advertising, Internet Video, Mobile and Apps and Social. The Extended Entry Deadline is 29 July 2016 at lovieawards.eu....

Posted by: The Lovie Awards
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Technology

Will you be apart of a life-changing hackathon?

#BR2016 life-changing hackathon theme for 2016: How Can Technology Help Solve World Homelessness? Business Rocks 2016 will host a global hackathon in a bid to help solve the ever-growing problem of homelessness through technology. ​From...

Posted by: Business Rocks
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Features

British Airways go 3D for latest advertising campaign

Commissioned by BBH, Jelly London worked with Mr. Kaplin to create a “high-end 3D animation” for British Airways’ latest online and social campaign. The campaign focusses on BA’s “On Business” rewards scheme, a...

Posted by: Jelly London
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Advertising

Jam Brings Home 5 BIMA Awards And The Grand Prix

It was an amazing night last week at the BIMA awards. I was following @Frederiko live Tweets and my heart skipped a beat everytime there was one more win for our award's shelf. We have swept the board with five wins in total, including taking away...

Posted by:
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News

The 3rd Annual Lovie Award Finalists Announced!

It's time to VOTE in The People's Lovie Awards The wait is finally over! We are so thrilled to share The 3rd Annual Lovie Finalists. With 350 expert Academy members across Europe, nearly 1,500 works were judged and thousands of reviews were...

Posted by: The Lovie Awards
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Features

Distracted?

by Jessica Hazel. During the time it took to write this article I have gone to get some garlic bread out of the oven, eaten the garlic bread, let the cat in, chatted to my flatmate twice, opened my advent calendar, located the knife sharpener in the...

Posted by: Creativepool
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News

123-piano

Seven pianos. Seven artists. Seven locations. Everyone is allowed to play a tune. From August 14th until September 28th 2013. Live music brings people together and provokes spontaneous interactions that may lead to new cooperations or even to...

Posted by: De Facto Image Building
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News

5 Minutes with... Michael Tomes: the all-new Creativepool

by Ashley Morrison Last week was a big week for Creativepool: after months and months in the making, the new Creativepool website went live. So to crown its first full week of existence, we have the first ever interview with Michael Tomes,...

Posted by: Creativepool
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Design

Indigo Award adds Design for Social Change category

This year, Indigo Award held the honour of hosting its second annual ceremony in the heart of Costa del Sol in Spain. The stunning beach town buzzed with some of the world’s best and brightest in design as the industry’s leading talent...

Posted by: Indigo Design Award
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Features

Getting to know... We Are Social's Lore Oxford

Socially-led creative agency We Are Social recently appointed Lore Oxford as its first global head of culture and insights. In the newly created role, she will help the agency to more effectively respond to questions around society and culture while...

Posted by: Creativepool Editorial
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Social Media

Krispy Kreme gets social with Hotlight Hour

Krispy Kreme has become the go-to brand for bosses in the UK keen to reward staff with the sweet treat. But the enjoyment doesn't stop there and the doughnut company has now swung onto social media to promote an incentive that goes way beyond the...

Posted by: Creativepool Editorial
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Features

The power of real: Balancing authenticity with social media pressures

Most of us are guilty of (and feel guilty about) comparing ourselves and lives to what we see on social media. The stream of beautiful people, places and things can sometimes feel relentless, with everyday consumers and influencers alike feeling the...

Posted by: Creativepool Editorial
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Careers

A quick one on social media marketing

Social Media advertising is still one of the most underpriced and efficient ways to market your brand or business to your customers. Unfortunately, many clients are spending the smallest fraction of ad dollars on it. It's up to us as advertisers to...

Posted by: Kevin Forister
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Trends

Five social media trends for 2019

Claire Lancaster, head of social media at IF Agency, starts the year with her prediction of the key trends that will define the next 12 months in social media, content and influencer marketing. "I expect reach, dialogue and influencers to all reduce...

Posted by: If Agency
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Design

Let’s pretend - Social influencers turn virtual

Activists, trendsetters, mummy bloggers, Youtubers, pet influencers, unboxers and Instagrammers. Everywhere you look on social media there is someone trying to steer your choice for your next purchase, be it a snack, trainers or a new car. But what...

Posted by: ifour
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Awards

'Nothing Beats a Londoner' redefined social media at Cannes Lions

USUALLY when you try something for the first time, there’s a blueprint to work from; a past precedent, background or experience to guide you along the way. We the jury of the inaugural Social & Influence category at Cannes Lions had no such...

Posted by: Anthony Svirskis
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Features

Cannes Lions 2018: It's a Social Life with Steve Ackerman

Steve Ackerman, Managing Director of highly successful content company Somethin’ Else, joined us on the floral terrace of Le Canberra for a coffee and a friendly chat about his session on ‘It’s a Social Life’ this year during...

Posted by: Creativepool
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Features

How brands become prophets – the rise of social prediction

A view from Chris Pearce... Charcoal, a substance once restricted to barbecues and gas mask filters, has become major food trend and is popping up in everything from chewing gum to black ice cream. A few years ago, it would have taken a major leap...

Posted by: Persuasion Communications
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Features

Will virtual reality change how we use social media?

Opinion by Sol Rogers, CEO & Founder of REWIND A common criticism of VR is that it is isolating. While VR will always separate you from the real world, it can and will bring people together to communicate, experience, and play in a truly memorable...

Posted by: REWIND
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Advertising

Impero uses social media to track heat waves and deliver ice cold 7Up

Every summer, heat takes over the conversation in Latin American cities. People talk on the streets, in taxis, in newspapers and on the TV. But nowhere does the heat rise as quickly and burn as fiercely as it does on social media. So, to combat the...

Posted by: Creativepool Editorial
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Social Media

The UK's first dedicated live social content agency launches in London

New agency Live & Wired is being heralded the UK’s first dedicated live social content agency, delivering creative, production and talent for brands with a specific focus on social media. Founded by Sophie Kostrowski and Sian Hainsworth, both...

Posted by: Benjamin Hiorns
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Features

Are politicians targeting you on social media?

I'm going to go out on a limb here and presume that at least 75% of the people reading this piece have an active Facebook account. Such is the all-encompassing ubiquity of the great social media titan, that it's not unrealistic of me to make this...

Posted by: Benjamin Hiorns

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