Magazine

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Inspiration

Where the heart is. Is 'working from home' a dying art?

You may have noticed Marissa Mayer, the CEO of Yahoo!, kicking up some dust last month, when she announced a complete ban on working from home. This, she claimed, was to encourage collaborative working and collective thinking. However, there was a...

Posted by: Creativepool
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Features

Spotlight - Jodie Cox - Illustrator

"Perseverance is a must! Don't give up at the first hurdle....." Describe your work in one sentence. Bold, colourful, fun images that hopefully make you think a bit. What's the most important thing you've learnt in your line of work? Have...

Posted by: Creativepool
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Features

Road to ruin. The resignation letter that should worry us all.

by Magnus Shaw. This week, the Chancellor of the Exchequer proposed a scheme whereby employees will be invited to give up some of their employment rights in exchange for company shares. You may think this is a tremendous idea or the most cynical...

Posted by: Creativepool
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Advice

Opinions - Did you make the right choices at the start of your career?

by John Fountain Do you remember what it was like when you started out? If you were anything like me you probably focused on getting the basics right. Becoming good at the key elements of the job. Making sure that you were employable rather than...

Posted by: Creativepool
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Advice

Opinions- Your move. Losing your job before it has even begun.

by Magnus Shaw Writing in The Drum this week, Phil Haselhurst describes how his determination to climb the career ladder brought him to grief. He had a decent job with an agency he liked - good team, lots of experience, satisfying work. But, not...

Posted by: Creativepool
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Advice

Opinions - Dead heat. Why The Exclusives is unfair on us all.

by Magnus Shaw Perhaps we shouldn't expect anything more from ITV2 - after all, this is the home of Celebrity Juice, Life On Murrs and The Only Way Is Essex. But while those shows may grate and irritate, they manage to avoid devaluing and...

Posted by: Creativepool
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Advice

How to... Write a winning CV.

There are hundreds of techniques and ideas that people have about how to write the perfect CV. Writing a winning CV for work in the creative industries is different from most industries. If you are a creative then quite often a great portfolio will...

Posted by: Creativepool
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Careers

Life as a junior. Be prepared to work hardest of all.

Starting out in the creative industry can be hard for anyone, and you should be prepared to feel as though you are doing more work than the MD or CEO. The basics are easy, arrive first or go home last (whichever is noticed), and pretty much be...

Posted by: Jason Holmes
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Features

Are creative people undervalued?

by John Fountain. Welcome to 2013 and to the same old furies. Have you seen the survey on industry salaries published last week in Creative Review? What gets my goat is the findings. Particularly with the question "Are you earning the right...

Posted by: Creativepool
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Inspiration

How Creativepool helped me achieve a dream - Jo Clarke

By Jo Clarke. ABOUT JO CLARKE Jo is a candidate on Creativepool. With the help she found on the site, and one of our bloggers Magnus Shaw, she has achieved her dream of becoming a copywriter. Here she recounts her journey... "I am a...

Posted by: Creativepool
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Advice

What does 2012 have in store for us?

In truth no one knows. Conversations we’ve had with many of our clients show that 2012 holds a certain unpredictability, which is making many a little nervous. There seem to be a lot of pitches around and enough work for everyone but with the...

Posted by: Creativepool
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Advice

Where's The Talent?

by Simon Harle, Dynamaic New Alliances. No matter where you look at the moment in the industry, there is a severe shortage of true talent! For the last 18/24 months the lack of digital PM's, AM's, SAM's and AD's has been discussed, questioned and...

Posted by: Creativepool
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Economy

Creative industry employment dwarfing other sectors

When people ask me what I do for a living, I often simply reply; “I write.” This response is often met either by furrowed brows, genuine interest or complete surprise, as it would appear that to some people, the concept of actually making...

Posted by: Benjamin Hiorns
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Features

Why you should be investing in your staff

Between 2011 and 2018, employment in the creative industries grew by an astonishing 30.6%, compared to the UK average of 10.1% according to official statistics, making it one of the fastest-growing sectors in the UK. However, while this growth may be...

Posted by: Creativepool Editorial
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Features

Feeling twitchy? How the ad industry is upping its game through Twitch

It’s all just fun and games until something wins a Cannes Grand Prix. Then it might be worth taking more seriously. Below, our deputy ECD, Jason Cascarina, reveals what makes live streaming video platform Twitch so appealing to the masses and...

Posted by: Proximity London
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Inspiration

Spotlight: 3D artist Elena V Miller's concepts know no bounds

Since winning a People's Choice award in the Creativepool Annual in 2017 for her Ballerina Loft - which imagines where a ballerina might live - Romanian 3D artist and visualiser Elena V Miller's work has received several Spotlight's on the...

Posted by: Creativepool Editorial
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Awards

Cannes Lions 2019: Future Lions winners announced

Future Lions, the official student ideas competition for the Cannes Lions International Festival of Creativity, has announced the winners of this year's run with three schools taking four trophies and Miami Ad School being named School of the...

Posted by: Creativepool Editorial
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Careers

The evolution of UX

UX as a career is one of the fastest growing, exciting sectors in the interactive industry. The demand for UX talent is at an all-time high, driven by the ever-changing world in which we live and those organisations that hold customer and business...

Posted by: ADLIB
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Design

Rebrand roundup: Cocoa Jones, The Big Issue, Azerbaijan and more

Cocoa Jones - Supple Studio​ The new branding for young chocolate product Cocoa Jones has been created by Supple Studio with a colourful theme that brings through the heritage and cultures of its two founders. The luxury confectionary company was...

Posted by: Creativepool Editorial
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Advertising

Account Wins of the Week

Great State - Aston Villa Great State has been appointed by Aston Villa to deliver a customer-first digital proposition to market, enriching fan enjoyment and participation with a modern approach to the club’s digital portfolio. The agency...

Posted by: Creativepool Editorial
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Design

Rebrand Roundup: Cold beer, hot fonts and other stories

Thirst Craft - Cold Town Beer There's a new craft beer brewery in the notoriously chilly city of Edinburgh, but they didn’t have a name, positioning or brand to speak of - so they turned to Glasgow studio Thirst Craft. With over 2,000...

Posted by: Creativepool Editorial
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Trends

The Northern Creative Revolution

Make no mistake the creative industries are thriving. The value to the UK economy exceeded £91 billion in 2016 and the sector is growing faster than any other. 1 in every 8 businesses in the UK is now defined as ‘creative’ which...

Posted by: Ross Taylor
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Careers

Making creative choices at the start of your career

Reflecting on some mentoring I've done in the past with digital, creative and marketing people at the start of their careers (as part of the Direct Marketing Association's mentoring scheme) and it is very clear to see that many feel overwhelmed by...

Posted by: Ross Taylor
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Advertising

Account Wins of the Week

We Are Disrupt - Women's Sport Trust Women’s Sport Trust has appointed We Are Disrupt for an initial six-month contract to manage its PR and communications, with a primary focus on their main annual event, the #BeAGameChanger Awards....

Posted by: Creativepool Editorial
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Features

Autism & Creativity

It may seem unlikely, but people on the autistic spectrum have been an integral part of the creative industry for decades, without the industry necessary knowing that. Thinking differently is not only a mantra but also a characteristic that is valued...

Posted by: Alex Shifrin
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Advertising

Top Hires of the Week

M&C Saatchi M&C Saatchi has appointed Kate Bosomworth as its new Chief Marketing Officer, marking the first appointment to the management team by Giles Hedger, CEO at M&C Saatchi. Appointed to the Board of Sport England in 2013, Bosomworth has been...

Posted by: Creativepool Editorial
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Advertising

Account Wins of the Week

Mother - Debenhams Debenhams has selected Mother as its lead strategic, creative and design agency, with a remit to develop its brand identity and express its new strategy dubbed “Debenhams Redesigned.” The department store announced its...

Posted by: Creativepool Editorial
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Advice

The Most Important Soft Skills Freelancers Need to Develop

You’re an expert in your respective field and you’re confident that a stellar freelance career lies ahead of you. I know the feeling because I’ve been there. Freelancing gives you a lot of freedom and hope in the very beginning. While this is...

Posted by: Laura Buckler
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Careers

Challenges ahead for Creative Recruitment in the SW

Our recent Creative Employment Survey revealed an optimistic outlook with 39.5% of respondents sure that growth is ahead. But what are the anticipated challenges that may lie ahead for the creative industries? Although 76.7% of respondents think that...

Posted by: ADLIB

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