Displaying 217 - 252 of 5486 results
Drew McMillan, Director of Internal Comms & Engagement for Deloitte UK, gives us his ‘top five’ ways to ensure copacetic success with your creative agencies. As a Comms professional of 25+ years, almost always working in-house and...
Posted by: Stocks Taylor Benson
Third-party cookies have been at the heart of digital advertising for years. But their days of tracking online customer behaviour for retargeting and personalised user experiences are numbered. Declaring the party over, major web players have started...
Posted by: We Are Amnet
Mobile advertising is fast becoming the rule rather the exception and one agency that knows this better than most is the Barcelona-based BcnMonetize. Founded in 2016, the leading mobile advertising agency helps businesses of all sizes generate ROI...
Posted by: Creativepool Editorial
For this week’s Company Spotlight we look beyond the UK and the US to an agency based in Venezuela; a country currently in the midst of a political humanitarian crisis. But they often say the greatest creativity thrives in times of...
Posted by: Creativepool Editorial
For this week’s company spotlight, we’re looking to the Midlands for a change and getting to know a little more about one of Creativepool’s top 20 marketing agencies. The Birmingham-based Big Cat is an agency of strategists,...
Posted by: Creativepool Editorial
Ownership is one of the fundamental principals of capitalism. It’s also something that has become significantly less tangible in the digital age, as everything from our entertainment to our work has been turned into ones and zeros. In such an...
Posted by: Benjamin Hiorns
The generation of young people currently (and rather patronisingly) being dubbed the “zoomers” have spent their entire lives glued to screens. From the moment they were born, high-speed internet and smartphones were always the norm and...
Posted by: Benjamin Hiorns
For advertising and creative professionals, 2020 was the year that changed everything. The ecommerce boom, driven largely by Covid-19, forced an unprecedented growth in demand for online retail. And with physical shopping unlikely to ever return to...
Posted by: Creativepool Editorial
Everyone loves a good con story. You only have to see the success of the recent Anna Sorokin drama and Tinder Swindler documentary on Netflix to see how infatuated we all are with the seedy inner-workings of a good long con. But the latest big con...
Posted by: Benjamin Hiorns
When Gautam Narang founded Visual Smugglers in 2017, it somehow felt right. Gautam has always been behind the camera. The Founder was lucky enough to find the perfect team to support the agency's ambitions - with less talk, more...
Posted by: Creativepool Editorial
Sonic and audio branding is a much fascinating field in the industry, and one which is certainly growing. Blending corporate identities across an almost-all-encompassing sensorial experience is bound to be the future of marketing, and if that's true,...
Posted by: Creativepool Editorial
The way people consume information and entertainment has changed a great deal over the past decade or so. Traditional channels like print, which fell in circulation by 55% between 2010 and 2020, are no longer the places where consumers look to keep...
Posted by: Creativepool Editorial
The Annual 2021 winners have been revealed over summer, with some of the most exciting companies in the history of Creativepool. Who are these amazing teams and why do they represent the best of the best in the realm of creativity? Five By Five...
Posted by: Creativepool Editorial
As a concept, experiential marketing is all about taking risks and doing whatever it takes to create a bond between the consumer and the brand. An experience, after all, can be a thousand different things to a million different people but it’s...
Posted by: Creativepool
The Annual 2021 winners have been revealed over summer, with some of the most exciting companies in the history of Creativepool. Who are these amazing teams and why do they represent the best of the best in the realm of creativity? Delightfully...
Posted by: Creativepool Editorial
The Annual 2021 winners have been revealed, with some of the most exciting companies in the history of Creativepool. RT Creative Lab was one of the top winners, with 8 Bronze and Silver awards collected across a range of different categories. RT...
Posted by: Creativepool Editorial
There’s been a whole lot of change within the music industry over the past 10 years it’s almost hard to keep up. With the addition of music streaming services and numerous distribution channels, artists have been able to market themselves...
Posted by: Bopper
As technology progresses, the push for immersion and for a blended reality with our everyday screens is what will define most of the future trends in the advertising industry (and beyond). It started with VR and AR; now it's moving onto...
Posted by: Creativepool Editorial
Your digital footprint refers to the record of your online interactions. It's everything you do, share, or post online - some of which can tarnish your reputation. But, according to Statista, only about a third of people who use the internet...
Posted by: Creativepool Editorial
If we are to change the 'broken' agency model, hybrid partnerships may be a great place to start. A hybrid partnership brings down any and every wall between client and agency, by fostering a collaboration between the brand and the agency's team....
Posted by: Creativepool Editorial
The world of advertising does not work the way it does in Mad Men. Or at least, it doesn’t anymore. Indeed, it is often argued in some corners that a lot of the ‘old-school’ romance of the industry has been eradicated by decades of...
Posted by: Benjamin Hiorns
As businesses, agencies have the grave burden to make profit with which they can generate growth and help the team thrive. With that in mind, pricing your agency services is arguably the most difficult part of founding and running a successful...
Posted by: Antonino Lupo
Clients. We love them, sometimes we hate them. They are what keeps this industry going - the makers of the creative sector, in a sense. Without them having needs, agencies wouldn’t be offering solutions; it is a business relationship based on...
Posted by: Antonino Lupo
As the Principal and Chief Communications Officer at The Darnell Works Agency, Roger Darnell is a patreon of creativity and a great supporter of all the authors and artists in the industry. His experience in communications and public relations was...
Posted by: Creativepool Editorial
There’s little doubt that the pandemic has fuelled the adoption of virtual experiences across the retail sector. From clothing to eyewear, furniture to beauty, there are few categories that haven’t ventured into AR, VR, 3D, Gaming,...
Posted by: Creativepool
Design is a fundamental pillar of the creative journey. Whether you’re a retail brand looking to stand out from the herd, a startup trying to cultivate some kind of identity or an agency looking for something special to pull your latest...
Posted by: Benjamin Hiorns
In our mostly-digital world, brands have countless ways to connect with consumers and engage with them on sustainability issues. However, the process of digital transformation is often forgotten or overlooked. Any website is leaving a "digital...
Posted by: Creativepool Editorial
With an overabundance of noise reaching out to customers every day, marketing needs to be relevant and aim for quality to stand out among the sea of competitors. Which can only be done by improving customer experience across all platforms. However...
Posted by: Creativepool Editorial
We’ve seen a number of different social channels arrive to much fanfare in recent years. Some we forget fairly quickly (remember Vero?) and others we just can’t escape. TikTok is definitely one that looks here to stay, but what’s it...
Posted by: Red Setter
Co-founder and COO Alex Evans is brutally honest about this: the toughest challenge in leading Studio Blup to its current position was delegating and learning to let go. Alex has an exceptional energy and drive for creativity, one he was clearly...
Posted by: Creativepool Editorial
In the middle of what some analysts have defined the worst recession since Second World War, this year we have sadly grown accustomed to all the bad news of layoffs, pay cuts, redundancies, furloughed workers and such. It comes to no surprise that,...
Posted by: Antonino Lupo
Even the most affectionate and traditionalists will admit that technology has made things a bit easier for all of us. What you could only do in days (if not weeks) has now been reduced to mere hours of work, with just the same amount of precision and...
Posted by: Creativepool Editorial
Patrick Sayers still remembers the times in which his work were carried out on canvas, with oil, paint, brushes and such analogue tools. Looking back, Patrick hasn't touched pen and ink for the past 10 years. His illustrations all carry a certain...
Posted by: Creativepool Editorial
“From Day One, we have been telling clients that you have to see disruption as an opportunity.” Some probably wouldn’t expect to find much optimism in the industry right now. Can’t really see why that would be - I mean,...
Posted by: Antonino Lupo
If the founder of Being Agency could change one thing about the industry, it would be the perception that you need to go big or go home. Looking at the pictures of the team below, and reading words by the founder herself, Being Agency sounds like an...
Posted by: Creativepool Editorial
There is no overstating the impact of the pandemic on the retail industry. We've seen stores close down, other retail giants move to digital only for a bit, and some others (such as Cath Kidston) make a permanent shift to digital - which was a smart...
Posted by: Creativepool Editorial