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Features

Meet the Creative Director, Dominic Williams of Fat Media

Tell us a bit about you Dom... I’m a Liverpool lad who studied Fine Art at Uni, but then got interested in digital in the process. Straight from graduating in 1998 I joined an ISP which gave me my foundation in all things internet, then went...

Posted by: Fat Media
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Features

5 minutes with... Alexis Pratsides - Managing Director at MintTwist

"MintTwist is a London based, full service Digital Agency. Working with SMEs and Corporates in the UK, Europe and the Middle East, we help design and implement digital strategies that deliver a measurable ROI." What do you actually do? I oversee...

Posted by: Creativepool
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Features

5 Minutes with... Jon Humphreys - The Neighbourhood

Tell us what you do for a living and who you work for? Creative Director and Co-founder of Neighbourhood. How did you get started in the industry? Degree in architecture, decided I didn't want to go into that industry, free-lanced as a graphic...

Posted by: Creativepool
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Features

5 minutes with... Edward Lloyd-Williams - CScape

Tell us what you do for a living and who you work for? I am the Creative Director of cScape What does that involve? Looking after the creative and UX needs of our clients. Meeting clients and presenting work. How did you get started in the...

Posted by: Creativepool
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Advertising

British Airways Names SapientNitro As Global Digital Agency

British Airways has announced that SapientNitro, part of Publicis.Sapient, has been appointed the airline’s global digital agency for its creative technology and social media activities. SapientNitro will support the in-house team with BA.com,...

Posted by: SapientRazorfish
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Advertising

Publicis acquires yet another digital agency, this time in Italy

The Publicis Groupe recently announced they had acquired another digital agency, following hot on the heels of their acquisitions in Germany (Zweimaleins), South Africa (Synergize), Poland (Interactive Solutions) and the UK (Outside Line). As with...

Posted by: Benjamin Hiorns
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News

Publicis Groupe launch the full-service digital agency, ROAR

The Publicis Groupe announced yesterday the launch of ROAR, an agency built from the ground-up to be a full-service digital shop, with the very-best specialist digital talent drawn from within the group itself. The idea behind ROAR is to bring...

Posted by: Benjamin Hiorns
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News

Lowe Profero chosen as digital agency for Guzman Y Gomez

Lowe Profero, the global digital network of Lowe and Partners, announced last week that they have partnered with the Australian based Mexican food chain, Guzman y Gomez, to develop the brand's digital presence both locally and internationally. The...

Posted by: Benjamin Hiorns
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News

WorldPay appoints DigitasLBi as lead global digital agency

WorldPay, the established global leader in payment processing, has appointed global marketing and technology agency DigitasLBi as its lead global strategic digital agency. The appointment follows a five-way competitive pitch. DigitasLBi will now...

Posted by: Digitas
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News

Spinnaker appointed as digital agency for iNTERTAIN

Following a four stage pitch process Spinnaker has been appointed by iNTERTAIN, one of the UK’s leading high street hospitality companies, operating 35 bars and comedy venues nationwide. Spinnaker will be originating and implementing a new...

Posted by: Steph Smith PR
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Advertising

DigitasLBi acquire Liquorice, the African digital marketing agency

DigitasLBi, the Publicis Groupe's global digital marketing and technology agency, recently acquired a new digital agency of their own in the form of South African shop Liquorice, which will form part of DigitasLBi's Middle East & Africa region under...

Posted by: Benjamin Hiorns
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Advertising

Smith & Beta survey reveals serious agency gaps in digital readiness

Smith & Beta, the talent development company that specialises in informing adland employees about all things digital, recently released some rather shocking findings, which were discovered during a survey it conducted of more than 2,000 agency...

Posted by: Benjamin Hiorns
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News

Digital Innovation Agency of the Year 2013: SapientNitro

Published 18/12/2013 by Campaign Magazine In a year when the importance of crea­tivity and innovation in digital rose further, SapientNitro stood ahead of its peers. And SapientNitro’s creativity extends to trying to make the world a...

Posted by: SapientRazorfish
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Advertising

Wunderman and POSSIBLE merge to form global digital powerhourse

Wunderman, the leading global digital agency, today announced that POSSIBLE, a multi-service digital agency, has joined its group. The enlarged group will have the scale, expertise and global reach to better meet the demands of global marketers today...

Posted by: Creativepool Editorial
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Technology

Southampton FC reveal fan-first digital platform from Delete

Southampton FC has launched a new club website in partnership with digital agency, Delete, which is part of a wider effort by the Premier League club also known as “Saints,” to create a market leading digital experience for the fans. Capitalising...

Posted by: Creativepool Editorial
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Advertising

WPP adds the Essence of digital advertising to its roster

As has been strongly rumoured, it’s been confirmed this week that WPP is buying a majority stake in Essence Digital, described by the company themselves as a leading global digital agency and the world’s biggest independent buyer of...

Posted by: Creativepool Editorial
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Advertising

Agency of the Week: JWT

Help the blind to experience a smile for Listerine The team at JWT London have created a rather special film and designed and built a bespoke app that lets blind people know when someone is smiling at them, to launch Listerine’s Advance White...

Posted by: Creativepool Editorial
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Awards

Creativepool impacts the creative digital community

The Digital Impact Awards winners were announced on 21 October at the Brewery where Creativepool was awarded Highly Commended within the Social Media category for Best Community Development. Our achievement at the awards recognises...

Posted by: Creativepool
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Advertising

M&C Saatchi appoint new CEO with a digital background

M&C Saatchi announced yesterday that it has drafted in Tom Bazeley, founder of the digital agency Lean Mean Fighting Machine (LMFM), as its new CEO. Bazeley, who replaces Camilla Harrisson, who quit last week to lead Anomaly London, co-founded LMFM...

Posted by: Benjamin Hiorns
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Advertising

Unilever enlist MediaLink to help revamp its global digital roster

London-based consumer goods giants Unilever has teamed up with US-based intermediary MediaLink in a formal, global digital agency review in an effort to (seemingly) completely revamp its global digital roster. Agencies who are currently on Unilever's...

Posted by: Benjamin Hiorns
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Advertising

Former M&C Saatchi CEO moves to MDC Media Partners agency, Assembly

Assembly announced yesterday that former M&C Saatchi CEO, Jeff Brooks, had joined them as the agency's chief commercial officer. The move, effective immediately, will see Brooks leading the forward-thinking, New York-based scaled media agency's...

Posted by: Benjamin Hiorns
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News

Williams F1 picks Rufus Leonard for digital brief

Legendary British Formula One team Williams F1 has appointed digital agency, Rufus Leonard, to lead its online transformation, creating an entirely new user experience across multiple digital channels. The project covers strategy, UX, design and...

Posted by: Rufus Leonard
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Trends

Why you should use an inbound marketing agency

You know what inbound marketing is, right? The idea that to attract prospects and convert them to customers, you’ve got to give them something of value first? Which could be that useful blog about the importance of knowing your buyer persona....

Posted by: Woven Agency
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Advertising

The truth about our digital dependence

As technology evolves, we continue to become much more dependent on our smartphones. The online world affects almost every aspect of our lives and it’s hard to go a single day without consuming some form of content from the internet. In this...

Posted by: Creativepool Editorial
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Trends

Yes, Your Digital Career Can Thrive Outside of London

London; it’s innovative, culturally diverse and up until last year (2017) had held on to its title of ‘World’s Most Influential City’ (according to the Global Cities Index). Clearly, London remains one of the world’s most important places,...

Posted by: Beyond The Book
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WARC to join Cannes Lions’ new digital offering, The Work

Digital subscription business WARC brings expert guidance and insight on marketing effectiveness 15 June 2018 - Cannes Lions today announces that WARC, the global authority on advertising and media effectiveness, will become a part of its digital...

Posted by: Creativepool Editorial
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Features

The future of the agency model is the hands of the disruptrepreneurs

Eight years ago, Martin Sorrell pointed out how journalists like to pronounce things dead, even when they’re not. Sorrell was talking about the death of the advertising industry in general and the death of the holding company in...

Posted by: London Advertising
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Advertising

Advertisers show growing appetite for in-house agency services

Nearly two-thirds (62%) of advertisers are shifting towards stronger relationships with fewer suppliers as the move towards on-site and in-house solutions gains momentum, according to a new ISBA study. The study reveals that external agencies are...

Posted by: Sharon Whale

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