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Work just as hard on promoting yourself as you do drawing pictures. If no one knows you exist, no one can commission you. Describe your work in one sentence. Bright, humorous character illustration What's the most important thing you've learnt in...
Posted by: Creativepool
Snickers has kicked off its latest campaign, teaming up with football superstars Luka Modrić and Bukayo Saka. Helping football fans steer clear of embarrassing ‘own goals’, it’s a through the line campaign featuring TVC, OOH, Paid...
Posted by: Creativepool Editorial
By Gaynelle Brautigam, Head of Innovation at Tactical Sometimes, inequality isn’t easy to spot until you experience it first-hand. For example, I never gave much thought to being a second-generation immigrant, until I started applying for my...
Posted by: Creativepool Editorial
Over Christmas last year, Irish independent creative agency The Public House launched their ampaign for EPIC The Irish Emigration Museum featuring a choir of NYPD veterans, correcting a musical myth at the heart of The Pogues’ classic Fairytale...
Posted by: Creativepool Editorial
At first glance, Threads is an exciting new addition to the ever-growing social media landscape. Dubbed the Twitter Killer, the app may prove to be a serious competitor to what used to be Twitter and is now re-branded X, with sign-ups totalling over...
Posted by: Creativepool Editorial
For this week’s behind the idea feature, we’re focusing on a playful little campaign from leading pet care brand Hartz and their creative and media agency of record, Cutwater for Delectables, the wet cat treats. The "Deliciously...
Posted by: Creativepool Editorial
There is a lot to be said for the life of the freelancer. The freedom, the flexibility, and the lack of people to answer to (besides your clients, of course) makes it a tempting path for many. I myself was tempted 15 years ago now and I’ve...
Posted by: Benjamin Hiorns
Plant-based snack brand Harvest Snaps and digital creative agency of record Cutwater have teamed together to bring to life a music-driven TikTok branded effect designed for college students throughout the US. The branded effect, entitled “Snap...
Posted by: Creativepool Editorial
Last week, I openly celebrated the brands that were sticking it to Putin by either pulling out of Russia entirely or even going further to outright condemn the actions of the mad tyrant through creative means. Today, however, I’ll be looking at...
Posted by: Benjamin Hiorns
House of Fraser has always been known for the huge variety of departments available in its stores. With consumers starting shopping early this year due to global shortages, the brand wished to position itself as a top destination for shoppers with...
Posted by: Creativepool Editorial
Music is powerful. It can bring people together as much as empower them, leading them on the path to greater things. So it's no wonder Yamaha's focus is on people as much as on music. In a partnership with independent consultancy Zag, Yamaha...
Posted by: Creativepool Editorial
The story of design agency hcma is a quite unique one, which you can probably already guess by the fact they are a former traditional architecture firm made creative with the passing of decades. Relentlessly curious and community-focused, the team...
Posted by: Creativepool Editorial
Time is ticking! With the standard submissions deadline now out of the way, we are little more than two weeks away from the Annual 2021 final submissions deadline, on Thursday 10th June. The Annual is the Most Distributed creative industry award....
Posted by: Creativepool Editorial
Dove has become an incredibly well-known brand for challenging the established standards of "beauty" and promoting natural beauty across all ages. With this campaign by Ogilvy, the brand reached entirely new heights. The video campaign below shows a...
Posted by: Creativepool Editorial
As the world focused on Covid, there were some unsung heroes still working behind the scene to raise awareness about the deadliest sickness of all. To raise awareness of people who are still going through cancer treatment in these difficult times,...
Posted by: Creativepool Editorial
We are exactly one week away from the Annual 2020 final submissions deadline. As you are starting to put the finishing touches on your entries, you might be wondering who will actually see the work you submit. Aside from being scored by our esteemed...
Posted by: Creativepool Editorial
To celebrate the 50th anniversary of the Apollo 11 moon landing, Digitas, UNIT9 and Envy Advertising recently created a powerful promo called Full Circle. The ad is centred around the first black female astronaut, Mae Jemison, and promotes The John...
Posted by: Creativepool Editorial
Each year, after the Cannes Lions festival, thenetworkone takes a few days to reflect on the events and look for the key themes and patterns which emerge. Here is our take on Cannes 2019. At its heart, Cannes is an awards festival. A little like the...
Posted by: Julian Boulding
WCRS - MoneySuperMarket MoneySuperMarket has announced the appointment of WCRS as its new creative agency. WCRS won the brief in a four-way pitch process against Saatchi & Saatchi, AMV BBDO and Wieden & Kennedy and will start working with...
Posted by: Creativepool Editorial
The big theme for Cannes Lions 2018 is change. Out with the old, bloated, elitist festival of old and in with the more svelte, measured and inclusive festival of new. The major changes Cannes Lions is instituting for 2018 are as follow:- The...
Posted by: Benjamin Hiorns
MSQ Partners/Hyperactive - blu blu, the original e-vapour brand, has announced the appointment of MSQ Partners and Hyperactive to launch its myblu electronic vaping product in the UK following a competitive pitch. The agencies have been tasked by...
Posted by: Creativepool Editorial
Framestore Framestore has announced the promotion of Grant Walker and Ahmed Gharraph to Joint Heads of CG in London. The two will sit alongside Ross Burgess, Head of Animation, in the leadership of the creative studio’s highly successful...
Posted by: Creativepool Editorial
WPP - BP BP has selected WPP as its preferred partner to provide marketing communication services for its Corporate, Fuels and Castrol businesses globally. The decision is the culmination of a thorough competitive review process which began in mid...
Posted by: Creativepool Editorial
Droga5 - MINI Electric Droga5 London has been appointed to MINI Electric’s global advertising account, following a five-way competitive pitch organised by The Observatory GE. The agency has been briefed on a three-year assignment to develop a...
Posted by: Creativepool Editorial
WCRS - Warburtons Warburtons (the UK’s largest bakery brand) is bringing romance and nostalgia to the bakery aisle with its newest ad campaign, “Pride & Breadjudice,” which features Peter Kay in the starring role. Premiering this...
Posted by: Creativepool Editorial
LadBible/The Plastic Oceans Foundation - Trash Isles Environmental charity The Plastic Oceans Foundation has launched a campaign to tackle a country-sized problem currently facing our planet: an area of trash equivalent to the size of France...
Posted by: Creativepool Editorial
VML VML has promoted God-is Rivera to the newly created position of Director of Inclusion and Cultural Resonance. Rivera has been a key part of the evolution of VML’s Inclusion & Diversity committee. Being a black woman in the advertising industry...
Posted by: Creativepool Editorial
The Clerkenwell Design Week kicks off today (May 23) and runs until Thursday (25). Whilst there is far too much to cover in one article (we'll be running a more comprehensive trends piece at the end of the week), we thought we'd highlight 10 of the...
Posted by: Creativepool Editorial
Edit_ - Constellation The Manchester-based brand consultancy Edit_ , which was founded in January by Karen Hughes alongside Khadija Kapacee, both formerly of brand consultancy True North, has designed the place branding for a local enterprise...
Posted by: Creativepool Editorial
Two leading lights from the UK fashion industry have urged business people from in and around Manchester to support a charity which helps dress women in need for job interviews and a brighter future. Betty Jackson, CBE and Jane Shepherdson, MBE (both...
Posted by: Creativepool Editorial
AI, VR, AR. 2016 was very much the year of the double letter acronym, and, if our panel of industry experts is to be believed, then 2017 looks set to take the developments of 2016 and push them into overdrive. We asked a number of industry experts...
Posted by: Creativepool Editorial
The London-based strategic communications firm, Global Influence, has announced a global initiative with Families Against Terrorism and Extremism (FATE) in a bid to help vulnerable families come together and stand up to violence and terror. The...
Posted by: Creativepool Editorial
TMW Unlimited TMW Unlimited has poached SapientNitro Associate Creative director Jamie Coggans to work across its award-winning Unilever account. Coggans joins the agency in the same role and will be partnered with Jeff Bowerman, the Creative...
Posted by: Creativepool Editorial
Ikea is a lot of things to a lot of people. To some of us, it's essentially hell on earth; a gigantic shrine to consumerism with added meatballs, which pushes products you'd need a masters in engineering to assemble with any genuine level of...
Posted by: Benjamin Hiorns
Maltesers & AMV BBDO win Channel 4's £1 million Superhumans Wanted Prize Channel 4 has announced that Maltesers and AMV BBDO have won £1 million of the broadcaster’s commercial airtime, staked as part of its Superhumans Wanted...
Posted by: Creativepool Editorial
Channel 4 has announced the final eight brands and advertising agencies shortlisted for its Superhumans Wanted initiative following almost 90 brands and agencies pitching campaign ideas featuring disability and disabled talent to win £1 million...
Posted by: Creativepool Editorial