Displaying 505 - 540 of 9147 results
Recently, I've been hosting some copywriting seminars. And I'm delighted to say the participants have all been attentive, smart and enthusiastic.That's not always the case, however. So, if you're due to deliver a pitch, presentation or training...
Posted by: Magnus Shaw
As well as losing out on their own 2014 World Cup (after a staggering 7-1 defeat to Germany on Tuesday evening) it would appear Brazil have lost something else to a European country. In this case we're referring to the iconic 'Christ the Redeemer'...
Posted by: Benjamin Hiorns
The Publicis Groupe announced yesterday the launch of ROAR, an agency built from the ground-up to be a full-service digital shop, with the very-best specialist digital talent drawn from within the group itself. The idea behind ROAR is to bring...
Posted by: Benjamin Hiorns
Today sees the start of my favourite time of year: Wimbledon fortnight. And with Andy Murray defending his title and the intrigue surrounding his appointment of 2006 Ladies Champion, Amélie Mauresmo, there's a lot to be excited about. What does...
Posted by: Ashley Morrison
From Cicero to Aubrey Beardsley, human beings have never had to look too far for individuals touched by the hand of creative genius. But finding intellects so inspired, profound and insightful they actually manage to predict the future, is more of a...
Posted by: Magnus Shaw
Grey London has fought off stiff competition from such established agencies as BBH, Leo Burnett, Saatchi & Saatchi, McCann and VCCP to claim YouTube's annual, inter-agency 'Film Hack'. The winning submission was entitled '#Tattroulette', and was one...
Posted by: Benjamin Hiorns
As you may have noticed, there's an election on the way. It's not one of those important ones, where we get to choose a bunch of be-suited clowns to spend five years making a wholesale mess of everything. It's one of those other ones, where we get to...
Posted by: Magnus Shaw
When it comes to the minutiae of modern life, I'm prone to getting things wrong. Go to the shop, come back with the wrong size batteries; turn up for an event on the wrong day; forget to put the clocks back - all that sort of thing, hopeless. But on...
Posted by: Magnus Shaw
Britvic soft drink makers 'Robinsons', have teamed up with Academy Award-winning visual effects wizards 'Framestore', to create a £5 million advertising campaign for their new Squash'd range of portable soft drinks. Framestore were the company...
Posted by: Benjamin Hiorns
Yesterday, Chime Communications posted pre-tax profits of £25 million for 2013. Operating income at the marketing services company, meanwhile, rose 8% year on year to £169.5 million. Annual operating profits, however, were flat, and the...
Posted by: Benjamin Hiorns
There were 800 top advertising bods in attendance at the sell-out Axis Awards show last night, which is one of the industry's top creative award shows and the top creative award show in New Zealand. The show is organised by the Communication Agencies...
Posted by: Benjamin Hiorns
Contrary to popular urban myth, I am not a member of the Apostrophe Protection Society. Yes, I did write a blog about Waterstone’s and the decision from their powers that be to get rid of the apostrophe in 2012. My blog did, incidentally,...
Posted by: Ashley Morrison
As the music industry continues to dwindle into a sea of mediocrity and despair, established groups are struggling to find new ways in which to interact and 'connect' with their audience. Oxford alt-rock heroes Radiohead are the latest to join the...
Posted by: Benjamin Hiorns
Lucozade has always been a brand very much in sync with a younger demographic, but in 2014, a new marketing campaign will strive to give the brand an image even more befitting of its stature amongst the nations youth. Running from February through...
Posted by: Benjamin Hiorns
If I started a blog by telling you that I was thinking about buying a treadmill, you may well click away in anticipated boredom. But the fact remains, I’m seriously considering buying a treadmill. There, I said it. So what? Well, quite. Of...
Posted by: Ashley Morrison
Today we are half way through the worst month of the year - hooray! And how are we doing, people? How's your Dry January going? And your new fitness routine? How about those New Year Resolutions? If the doom and gloom, incessant rain and the next...
Posted by: Jessica Hazel
As the Christmas schedule proved, telly in 2013 was a very hit and miss affair. On the one hand, we had the hilarious glory of 'Gogglebox'; on the other, the clunky scripts of Matt Smith's last days in 'Doctor Who'. Still, we're a week into a new...
Posted by: Magnus Shaw
For all its joys and thrills, fun and frolics, 2013 still managed to deposit a substantial quantity of manure into our desperate existence. So, as 2014 crashes unbidden into our lives, let us exorcise the demons which threatened to engulf us this...
Posted by: Magnus Shaw
Saturday afternoon was spent lazing about underneath a tree on Hampstead Heath, me and my friends slowly working our way through a gigantic picnic. Whilst doing a bit of cloud watching, we spotted a helicopter pulling a gigantic PKR Poker banner...
Posted by: Creativepool When you’re self-employed there’s little that can upset the equilibrium quite as much as someone from Timbuktu taking over your email account. Last week this happened to me and let me tell you, it is damned annoying. In fact in the...
Posted by: Creativepool
So, you think you know your social media? What's the biggest social network in the world, then? Right, Facebook. Even my Auntie Janet knows it's Facebook - and I don't have an Auntie Janet. Okay, which social network is the second biggest? Twitter,...
Posted by: Magnus Shaw
The image you see below is not a photograph. It is actually a finger painting by Kyle Lambert using the app Procreate on an iPad Air. Kyle’s incredible painting of Morgan Freeman took over 200 hours of work and an astonishing 285,000...
Posted by: Creativepool
Could they have been the most expensive two minutes in advertising history? Well, if they weren’t, they certainly weren’t far off. Last Saturday during X Factor - and therefore requiring the sign-off from pop mogul Simon Cowell himself -...
Posted by: Ashley Morrison
Yes, it seems that, whatever transport-based analogy one cares to make, blunder-prone Ryanair CEO Michael O’Leary can turn anything into a bad joke. While other businesses are harnessing the power of social media to promote their brand and...
Posted by: Ashley Morrison
Do you listen to the radio via the internet? Quite possibly. Radios 1, 2, 3, 4, 5Live, 6Music, Capital, Smooth - they're all there, streaming away. But, when was the last time you listened to an internet-only radio station? One that's online rather...
Posted by: Magnus Shaw
If you’re a freelancer who’s got a steady stream of work coming your way - either from the same loyal clients who know you and trust you, or from referrals from said loyal clients, or you’re very good at selling yourself and you...
Posted by: Ashley Morrison
by Ashley Morrison It's a wet Sunday afternoon (no, not in summer 2013, obviously; that would be a sweltering Sunday afternoon), and there isn't much to keep the family occupied. Well, apart from the 200-odd TV channels now available. Or a DVD. Or...
Posted by: Ashley Morrison
As a copywriter, one of the first jobs I had was to write a series of scripts and headlines for Mel Smith and Griff Rhys Jones. So I was rather sad to learn of Mel's death at the weekend. Funnily enough, I was also reminded of the comedy twosome...
Posted by: Magnus Shaw
Just do it. Yes, that’s one of my top tips for today - or for any day when the creative juices aren’t running maybe quite as freely as you would like them to. Because no matter how creative we are, no matter what gems of genius...
Posted by: Ashley Morrison
Earlier this month, there was widespread consternation and outrage that the Department for Culture, Media and Sport (DCMS) is going to exclude the 'crafts' as a category under the banner of 'creative industries'. Having done some work on a...
Posted by: Creativepool
From time to time intrepid reporters and bloggers voluntarily cut themselves off from society (phone and internet) and write about their experiences surviving in a tweet and text free world where no soul knows what pub they are drinking in, what kind...
Posted by: Creativepool
by Ashley Morrison. I love comedy. I love the craft of it. I love how a skilled performer can take you one way, only to throw you in a completely opposite direction - which is the one that gets the bigger laugh. Being a successful stand-up comedian...
Posted by: Creativepool
Campaigns to get you noticed Social media has the power to connect people quickly. It’s also a fantastic leveller, creating communities and interactions that aren’t dependent on creatives’ experiences or geographical...
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By Jessica Hazel Despite the dodgy Savile parodies, Jim'll Paint It is the most exciting new thing on Tumblr. A couple of weeks ago, Jim came up with a novel way of filling up his lunch breaks, he asked friends for requests for things to draw and...
Posted by: Creativepool
Last week I gave a presentation in Lincolnshire. It's been a while since I did this (give a presentation I mean, not visit Lincolnshire) and I realised I might be a little rusty. So the night before, I ran through a few 'golden rules' - just a mental...
Posted by: Creativepool
by Magnus Shaw. Watching telly a few days ago, I saw Barack Obama's swearing-in ceremony at The White House. I was delighted, because had Romney won, I wouldn't be watching the TV, I'd be trying to arrange for a rocket to take me to another planet....
Posted by: Creativepool