Displaying 109 - 144 of 9134 results
Worldwide, global content marketing revenue is expected to hit $137 billion by 2026. That’s no doubt down to its proven effectiveness: targeted content, relevant to the reader’s position in the purchase process, yields 72% higher...
Posted by: We Are Amnet
Blue Monday is more than just a seminal song by New Order, it’s also (supposedly) the saddest day of the year. Now, personally, I’ve always found every Monday in January equally bleak. Indeed, I feel significantly more downcast today (the...
Posted by: Benjamin Hiorns
There’s been a lot said about the metaverse over the last few years and, let’s be honest, little of it has been resolutely positive, at least as far as Facebook and Mr Zuckerberg are concerned. But there are companies out there looking to...
Posted by: Benjamin Hiorns
Only a fool would state that they know with absolute certainty what the landscape in adland will look like in six months’ time. We are living through a time of almost unparalleled unpredictability but one overarching and undeniable trend that...
Posted by: Benjamin Hiorns
Being a freelancer often means working alone and working alone means relying on your own wits and the right tools. For a creative freelancer, those tools will, of course, depend on the role you’ve built for yourself. You’ll rarely hear of...
Posted by: Benjamin Hiorns
People use a new year as a fresh start, evaluating the past year with introspection and making goals for a better year ahead. Work-related new year’s resolutions for freelancers and business owners are created in this process. While many...
Posted by: Creativepool Editorial
2022 will forever be remembered as the year the Queen died and the year Vladimir Putin cemented himself as “Hitler 2.0” by invading Ukraine. But, as if often the case, a lot of good still managed to squeeze its way out of the muck and the...
Posted by: Benjamin Hiorns
Heathrow Airport’s Christmas brand ad for 2022 is a typically heart-warming story about that special feeling of being with your loved ones over the festive season. The first work with St. Luke’s as lead strategic creative agency, the...
Posted by: Creativepool Editorial
OREO has launched a new campaign celebrating all the different and playful ways people eat the iconic cookie and encouraging them to share their quirky rituals and pairings. Highlighting the unique ways UK consumers enjoy their OREO cookies, the...
Posted by: Creativepool Editorial
You might have seen BLVR’s Compton Cowboys campaign for Andis - ‘an unusually tender, insightful work for a barbering campaign’ - ECD Austin Lane led the creative vision on this. Photography, painting, drawing, and filming were all...
Posted by: Creativepool Editorial
Virtual production has arrived with a bang. Big name producers - most famously for The Mandalorian - are filming with huge state-of-the-art LED walls as virtual backdrops, instead of going out on location. But you don't have to be Disney to create...
Posted by: We Are Tilt
Everyone likes a freebie and with the news this morning that we are potentially heading into one of the worst recessions in history, the concept of getting something genuinely useful for nothing has never seemed more enticing. With that in mind, I...
Posted by: Benjamin Hiorns
There is a lot to be said for the life of the freelancer. The freedom, the flexibility, and the lack of people to answer to (besides your clients, of course) makes it a tempting path for many. I myself was tempted 15 years ago now and I’ve...
Posted by: Benjamin Hiorns
Last week, I was out and about in the countryside- and as a city boy, I was using my phone as a sat nav, as I think we all do. I had a destination, we got there, we enjoyed it. Whilst there, my phone ran out of power, (as it seems to do ever more...
Posted by: Tony Pipes
Ryan Michlitsch is a San Francisco-based Creative Director working at Hook. Skilled in design, user experience, art direction, UI, branding, team building and leadership, he’s worked at ad agencies from the Midwest to the West Coast. Over the...
Posted by: Creativepool Editorial
Some days I get to work from home. It’s not often or to a regular pattern, but one thing I have noticed is that the ‘distraction-pull’ is no greater or less than being in the office - which appears (from reading other’s...
Posted by: Richard
The greatest creative departments are filled with exceptional talent. We use AI to match creative minds with the best briefs in the business - which is why our Chairman Sir John Hegarty observed that Genie could possibly be the greatest creative...
Posted by: Creativepool Editorial
As a lifelong live music fan, I’ve been burnt quite badly in recent years. Granted, the vast majority of my musical favourites could be politely described as “niche” but on the rare occasions where my tastes and the general...
Posted by: Benjamin Hiorns
Templates are not exciting and they are certainly not creative. That, at least, is the pervasive narrative in ad land. Ask your average creative director what they think of the “creative potential of templates” and they’d likely...
Posted by: Benjamin Hiorns
The great fear behind artificial intelligence is that it will somehow end up replacing us entirely. Until recently, I would have said these fears are unfounded but then I stumbled upon the incredible horror that is NVIDIA GauGAN - an AI that can...
Posted by: Benjamin Hiorns
Back in April, the V&A Museum launched a campaign created by adam&eveDDB to champion the belief that creativity is what makes us human. The campaign promoted the V&A’s permanent collection and encouraged the public to explore the abundance of...
Posted by: Creativepool Editorial
Guinness has always been a brand with solid advertising clout. Indeed, they’re so proud of their branding and advertising game that an entire floor of their Guinness Storehouse experience in Dublin is dedicated to it. But while there are dozens...
Posted by: Benjamin Hiorns
After two years of lockdowns and entering an unprecedented cost of living crisis, it’s time to make suicide prevention a national priority again, to make the conversation inescapable, ensure action, and prevent suicide. “The Last...
Posted by: Creativepool Editorial
According to a new survey by Nuffield Health, 80% of Brits feel that working from home has negatively impacted their mental health. Over a third (36%) said that not being in the same physical location as their colleagues has left them feeling unable...
Posted by: Hanover
A new survey has found that two thirds of us would not feel comfortable raising a mental or emotional wellbeing issue with our employers and one third are offered no physical or emotional wellbeing support whilst in work. This is especially...
Posted by: Creativepool Editorial
Freelancers and independent contractors have a lot to keep track of. Whether you tend to take on lots of fast turnaround jobs or spend months at a time with one single client, it’s likely you have an abundance of files and admin that go along...
Posted by: Creativepool Editorial
Retail e-commerce sales are set to hit an eye-popping $5.4 trillion by the end of this year; even so, many would be surprised to realise that the average conversion rate ranges between 1% and 4% for many industries. These statistics make it clear...
Posted by: Creativepool Editorial
Performance metrics for digital advertising have transformed our industry. Transparent, targeted, and accountable campaigns are more impactful than ever. The challenge to brands is wading through the variety of digital advertising options. Choose...
Posted by: Creativepool Editorial
There's a saying in marketing: if you want to sell a product, you can charge a hundred pounds. But if you want to sell a story, the sky's the limit. That, in a nutshell, is the power of storytelling. It intrigues and inspires. It connects brand...
Posted by: Woven Agency
How do you carry on the conversation long after an exhibition has ended? The creative folks at House of Greenland may have an idea or two. When Hyundai, official sponsor of the Hyundai Commission at London's TATE Museum, reached out for help in...
Posted by: Creativepool Editorial
It’s not something we like to talk about in so-called ‘polite society’ but most women masturbate at least once a week. To celebrate rather than tut over these findings, the award-winning visual design and innovation studio Morrama...
Posted by: Creativepool Editorial
It’s not just brands that boost their juice by being ‘playful’. Any kind of interaction, from museums to retail to software to government can learn from the players out there who stay open to fresh ideas, exploration and...
Posted by: Creativepool Editorial
Christopher Bicourt is a man with a lot to say and a lot of very progressive ideas about everything from how he approaches his work to the rise of the metaverse. On the latter point, in face, he considered himself something of an expert. Working...
Posted by: Creativepool Editorial
Following the turbulence and uncertainty of the Covid-19 pandemic, it’s no secret that businesses throughout the UK have been forced to adapt to the evolving demands of the new normal. Although strategies have differed depending on sector and...
Posted by: Creativepool Editorial
It’s been a year of great recovery for the creative industries, but still not quite one in which everything was as opened up as we hoped. With so many creative professionals left at home with their own imagination, you can bet that the most...
Posted by: Antonino Lupo
Crafting a great and effective elevator pitch is an art. It is a daunting one for certain, but becoming a master at elevator pitches can make the difference between engaging an audience or having it doze off as you introduce your company or services....
Posted by: Antonino Lupo