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--- We speak to recruitment professionals from the industry to bring you interesting articles and advice every month. If you'd like to contribute, email Chris for more information The creative industries just need to do more to reach out and promote...
Posted by: Creativepool
by Magnus Shaw. The last time I worked on a major print campaign, we employed a piece of software to automate the production process. It was a clever bit of kit. Once the parameters had been set by a designer (ad sizes, logo clearance, calls to...
Posted by: Creativepool
Is it a good time to be a freelancer working at creative agencies at the moment? It's a question that seems to get very varied responses as everyone's situation is different, and the availability of work is spread unevenly across the disciplines this...
Posted by: Creativepool Website: www.davidairey.com/ Twitter: @DavidAirey Facebook: facebook.com/davidaireydesign When did you start out blogging? October 2006. Kind of by accident, really. I didn't know what a blog was, or how important it would turn out to be in terms of...
Posted by: Creativepool
By Jo Clarke. ABOUT JO CLARKE Jo is a candidate on Creativepool. With the help she found on the site, and one of our bloggers Magnus Shaw, she has achieved her dream of becoming a copywriter. Here she recounts her journey... "I am a...
Posted by: Creativepool --- We speak to designers from the industry to bring you valuable advice from those in the know. If you’d like to contribute, email Owen for more information. Free pitching is a bit like going to the dentist Alan Offord CP Writer How to write...
Posted by: Creativepool
Generally speaking, my annual Earth Day articles tend to revolve around collecting the most interesting activations from the year but this year, I was offered a pretty unique opportunity. A few weeks ago, I was contacted by Selina Donald, CEO and...
Posted by: Benjamin Hiorns
This week, we sat down with Martin MacConnol, Founder and CEO at the Covent Garden-based creative agency Wardour. How was your company born and where are you based? We began life as a content marketing agency on Wardour Street, Soho, in 1996 - the...
Posted by: Creativepool Editorial
Generally speaking, the morning after the Oscars means everyone talking about the Oscars, trading opinions on the gaffes, the big musical numbers and the controversial wins. This year, however, I awoke the morning after not to hordes of messages...
Posted by: Benjamin Hiorns
Today is World Book Day. Children across the country will receive vouchers to be spent on books whilst dressing up as their favourite literary characters - but those who have aged out of these festivities can still participate by celebrating their...
Posted by: Novagram
There’s an inbuilt need in all good creatives to strive for perfection. It’s a blessing that can help great design but it can also be a curse. Our house number plaque was always irritatingly tilted. It poked my obsessive brain every time I saw it winking at me in defiance of the existence of spirit levels. It’s fixed now… and furthermore, I moved it to line up with the surrounding brick pattern. The trouble is that fixing this imperfection simply opened up the top slot to the next irritation, holes from old, long gone doorbells… poke, poke, poke… and so the strive for perfection continues. OK, so I am a little on the obsessive side. How do you draw the line on forever creatively tinkering in the never-ending strive for perfection? After all, we all have deadlines to hit. In our studio, we have a super simple process that allows us to tinker with the worst offenders, tick them off the list and move on. We simply ask… “What’s the worst thing you can see?” * Any piece of creative could be amazing but there’s always something at the top of the “worst thing” list. This simple question forces us to spot and sort out the worst offender. That said, the fix might have knock-on effects but these simply get added to the list. Rinse and repeat and bit by bit we get closer to a fully rounded, cohesive concept with diminishing issues. * It's important to note that spotting the worst offenders is a skill that comes with training, and passion and only gets more refined with experience.
Posted by: Andy Gregory
The exponential rise of AI is well and truly underway and there isn’t a tide big enough to stop it at this point. Rather than wax lyrical on the inevitability of my own career being forfeit, however, I’m choosing to live with the machine,...
Posted by: Benjamin Hiorns
Sarah Evans, Head of Digital at PR agency, Energy PR, offers her advice on using AI to assist with your marketing work, freeing your team up to focus on the areas where you can add the most value. AI is not new. However, the launch of platforms like...
Posted by: Energy PR
So, you are at work, and you feel like you don't fit in or don't subscribe to the so-called 'company culture'. Good for you. You shouldn't. A homogenous company culture is an identity killer, a thief to individuality and it should be avoided like...
Posted by: Creativepool Editorial
How did you get into the industry? My journey into this exciting industry began as a freelance Storyboard artist for an advertising agency. Armed with a degree in Advertising and Marketing, I was eager to make my mark. Back in 1996, online...
Posted by: Creativepool Editorial
Eleven years on from the start of the No More Page 3 campaign, which saw women’s rights advocates bring an end to the controversial topless pin-up page, feminist and sex positive porn pioneer Erika Lust is leading a campaign called ‘One...
Posted by: Creativepool Editorial
This is our chat with Alexander Fahie, CEO & Founder at Ethical Angel as part of ‘Design For Good’. Ethical Angel’s technology makes it easy and rewarding to give employees experiences for development and positive impact. The...
Posted by: ADLIB
Keith Foggan, founder of creative social agency System, shares his thoughts on the rise of surrealist marketing. What drives these campaigns? Is it simply fitting for this era of escapism, or does it speak to a larger issue that brands are struggling...
Posted by: Creativepool Editorial
Social media has changed the way we live. That might sound like grandstanding for a second, but if you truly take some time to step back and analyse the incestuous way Facebook, Instagram and TikTok have managed to wean their ways into our shared...
Posted by: Benjamin Hiorns
As a freelance furniture designer, determining your rates is a crucial aspect of running a successful business. Setting the right pricing ensures that you are compensated fairly for your creative skills, time, and effort. However, it can be a...
Posted by: Creativepool Editorial
“Roko’s Basilisk” is a popular thought experiment. It proposes a hypothetical situation in which an all-knowing, all-powerful. An evil artificial intelligence comes into power in the future. It may want to destroy every human who...
Posted by: Think Design Manchester Ltd
Google is more than the little engine that could. With Google announcing their new AI generative search tool, how should your approach to SEO change? SEO managers across the globe are already very aware of how their approach to SEO is constantly...
Posted by: Think Design Manchester Ltd
Marco Vitali, Managing Partner at Sonic Lens Agency, is something of a renaissance man. A musical prodigy and marketing specialist that has mastered both sides of his brain and cultivated a career as one of the foremost voices in sonic...
Posted by: Creativepool Editorial
Digital trust. If there’s a hot topic in the world of tech, this is it. You can get a measure of its importance simply by looking at who is talking about it, and how. The first hits on Google are articles by the WEF and McKinsey. Callsign staged...
Posted by: Ant O'Neill
This week, we’re heading across the pond to speak to David Bernstein, Chief Creative Officer at The Gate NY. How was your company born and where are you based? Our company was born 151 years ago. And while its name and ownership has changed a...
Posted by: Creativepool Editorial
Mark runs Sweathead, a strategy training company with a community of 18,000 strategists and a podcast with over 1.3 million listens. In recent years, he's consulted and trained companies like Wall Street Journal, Twitter, Complex Media, EA Games,...
Posted by: Creativepool Editorial
Stormy Studio is an award-winning business-focused animation studio in the UK that produces high-quality 2D and 3D business explainers and marketing animation for global brands and businesses. To learn more, we spoke to company founder and creative...
Posted by: Creativepool Editorial
We’ve got in-house copywriters. Why would we need a journalist to write our PR stories? It’s a question numerous clients have asked us, often at the start of our relationship, and one we’re always happy to answer. When creating copy for owned...
Posted by: Red Setter
How did you get into the industry? As soon as I could hold a pencil I started drawing on every surface. All my studbook, walls of my parental home, tables… nothing was safe. I never wanted to do anything else. They were therefore happy when I...
Posted by: Creativepool Editorial
January marked the end of Future Publishing and M&S’s four-month campaign titled, ‘Make a Style Statement.’ Running since September 2022, the campaign built on the retailer’s already high brand awareness with a strategic approach to raising...
Posted by: Creativepool Editorial
By CEO and Co-Founder of leading digital marketing agency Go Up, Edward Coram-James It’s fair to say that the world has been a pretty tumultuous place recently. The pandemic and resulting recession, Brexit and the shockwaves caused by the...
Posted by: Creativepool Editorial
AI writers - which automate the writing of blog posts, articles and website copy - are one of the most cutting-edge, yet controversial, digital tools increasingly employed by SEO specialists, copywriters, advertisers, bloggers and marketeers...
Posted by: Creativepool Editorial
Emperor, an employee-owned creative communications consultancy, recently announced its certification as a B Corporation (or B Corp). It joins a growing group of companies using the power of business to build a more inclusive and sustainable...
Posted by: Creativepool Editorial
Content is king. This is an adage we’re probably all sick of by now, but it still rings true in many ways. What is the internet without content, after all? This is why content managers remain one of the most important individuals for many...
Posted by: Creativepool Editorial
Aimee Luther is Managing Director at The Liberty Guild, an invitation-only curated association of “the finest communication practitioners in the world.” In this week’s getting to know, we talk to Aimee about her career so far, the...
Posted by: Creativepool Editorial
Well, there’s a thing. A few articles up (the one about yellow) I made a rather tongue-in-check prediction about ‘next years colour’ and yesterday afternoon what drops into my inbox? “Colour of the Year 2023 - Wild...
Posted by: Richard