Displaying 1 - 36 of 1024 results
The new Zara logo incited a mixed response from consumers as to its aesthetic appeal, with many fans demanding the brand revert back to its previous design. But a closer look at the new logo suggests the brand is more in touch with its audience than...
Posted by: Creativepool Editorial
First impressions count, especially when it comes to job interviews, and, like it or not, the first impression any potential employer will have of any potential employee will be down to how they look. We are, underneath it all, an incredibly...
Posted by: Benjamin Hiorns
Great news: according to The Collins Dictionary, NFT was the word of 2021, which means there now exists a go-to way to explain these elusive virtual tokens to your grandparents... Defined as “a unique digital certificate, registered in a...
Posted by: Matter Of Form
We are delighted to announce the launch of Sandra Suy’s brand new illustrations in collaboration with Rita Ora and adidas (Pastel Pack). Four fans were lucky enough to have their likeness drawn by the talented Sandra Suy, and the digital...
Posted by:
B2B marketing has been evolving, and you’ve probably noticed it. In the last few years, there’s been a shift towards the use of entertainment in B2B marketing. This is something that takes many forms: branded entertainment, branded content,...
Posted by: Novagram
Iris London has worked with Samsung Electronics UK to launch an impactful campaign supporting the brand’s announcement that they are joining forces with Skateboard GB, the governing body for skateboarding in the UK. The partnership will form a...
Posted by: Creativepool Editorial
In a culture where conversations surrounding mental health are (rightly) gaining momentum and importance, creative minds from various corners of the world have harnessed their talents and brought some light into the darkest corners of our collective...
Posted by: Benjamin Hiorns
Anyone that’s been working within the creative industries for any significant length of time will probably have a few horror stories to share when it comes to being on the receiving end of an unwarranted torrent of abuse. We don’t like to...
Posted by: Benjamin Hiorns
Be honest, how many of your creative colleagues and friends do you think are struggling right now with their mental health? If I asked myself that question, I’d probably have to answer more than half, myself included. On paper, that reads like...
Posted by: Benjamin Hiorns
Tell us a bit about your role! Is there a “typical” day? I oversee creative output across the agency for our 20 clients and for a group of roughly 65 talented, brilliant, fascinating people. This group represents design, art direction,...
Posted by: Creativepool Editorial
Job interviews can be nerve-racking, no matter the position you’re applying for. In fact, 93% of people say they feel anxiety leading up to the interview. One of the ways you can keep these nerves at bay is by preparing effectively. In this...
Posted by: Creativepool Partner
Last week saw the launch of Channel 4’s Diversity in Advertising Award-Winning campaign, with an emotive and powerful ad about a young girl with autism premiering during Gogglebox. Created for Vanish by Havas London, the campaign was crowned...
Posted by: Creativepool Editorial
The old adage goes that there’s no such thing as bad publicity - but this is a very old saying, and its originators failed to live to see the year 2023. That’s probably a good thing, as the last 12 short months could have spelt the...
Posted by: Benjamin Hiorns
Are trends dying? One of the most traditionally accepted fashion trend cycle theories is that it lasts 20 years and undergoes 5 phases: Introduction Rise Peak Decline Obsolescence This 20-year cycle is still present today for macrotrends,...
Posted by: WMH&I
Be sure to personalise your emails! Data: Collect, analyse, optimise, repeat! Video content and podcasts are IN! Feel like you’ve heard this all before? You’re not alone. Over the past few years, the usual suspects in marketing trends...
Posted by: Creativepool Editorial
St Luke’s has kicked off its first work for credit app, TotallyMoney with a TV & Online campaign that demonstrates how with the right guidance and support, people can climb higher and reach their goals. Recent TotallyMoney research found that...
Posted by: Creativepool Editorial
In fashion, money talks. Indeed, there is literally millions to be made if you know the right people or are somebody’s son or daughter. But for the rest of us starting out in a fashion career from the very bottom with no real guidelines to...
Posted by: Creativepool Editorial
TV is a huge part of everyday life, with iconic British soaps like Coronation Street and Eastenders still going strong today. Alongside these shows, certain British adverts have made a lasting impression on viewers. We all have memories of particular...
Posted by: Creativepool Editorial
In the first piece of work by Forever Beta for meat snack brand Peperami, the world’s first Peperami wedding took place. A couple from Leeds tied the knot with classic wedding features such as the dress, the cake and the decorations all with...
Posted by: Creativepool Editorial
For this week's member spotlight, we're focusing on an up-and-coming designer that's really found her footing as a freelancer in recent months. Leanne Hardacre is a freelance Clothing Designer & the Founder of Hachure Active, an eco-conscious outdoor...
Posted by: Creativepool Editorial
Most people think they have interview preparation perfected, but you’d be surprised by how many people overlook basic elements, and some simple improvements, which can be key to your success. We’ve gathered the top 4 tips to make your...
Posted by: Hanover
From business models to branding, ideas of luxury are shifting rapidly. Keeping up with tech, anticipating sector developments and being part of cultural conversations are only a handful of essentials for luxury brands who wish to sustain the...
Posted by: Matter Of Form
Simply Be has launched a bold rallying cry the summer calling for an end to bad fitting fashion. The campaign by integrated creative agency ODD is called “F-it" and sees the brand expanding beyond the perceptions of being a plus-size only...
Posted by: Creativepool Editorial
Ask anyone my age (yes, I’m a millennial) and they’ll probably tell you the pandemic changed the way they think about work. For me, very little honestly changed. I’ve been a freelance writer for my entire professional life and have...
Posted by: Benjamin Hiorns
Work environments, like many other spaces, tend to be designed for neurotypical people. This leaves neurodivergent individuals - those with natural variations in the brain - in a compromising position. One of the most significant hurdles that the...
Posted by: Creativepool Editorial
Your brand is your business. It’s not a logo or a colour palette. Which means the rebrand, as we’ve come to understand it, might not be the answer to the question you’re asking. Manfred Abraham, co-CEO at Yonder, discusses why...
Posted by: Yonder Consulting
We’re all in agreement that we need to urgently address the big gaps in representation that exist across the creative industries. But what are the fundamental issues that need to be tackled when it comes to creating a diverse workforce?...
Posted by: Creativepool Editorial
Christopher Bicourt is a man with a lot to say and a lot of very progressive ideas about everything from how he approaches his work to the rise of the metaverse. On the latter point, in face, he considered himself something of an expert. Working...
Posted by: Creativepool Editorial
According a snapshot poll of recent graduates from the prestigious Brixton Finishing School, 71% value the diversity of the organisation’s current employees when asked what they value most from a potential employer. The figure even rose to 76%...
Posted by: Creativepool Editorial
It’s well known that video is a highly effective marketing tool - it’s the language of the modern internet, supporting storytelling, learning and talking to each other. But video’s unique ability to engage with people means...
Posted by: Creativepool Editorial
In 2021, amp predicted a rise in investment in audio branding and audio-focused content. As many brands shifted to more immersive digital storytelling and e-commerce, the role of sound in branding across all industries has significantly changed. New...
Posted by: Creativepool Editorial
The lighting designer coordinates heavily with the director and artistic director to determine what sort of lighting-related visuals will craft the desired result on stage. This can include anything from deciding what sort of lighting will create a...
Posted by: Creativepool
The Annual 2021 winners have been revealed over summer, with some of the most exciting companies in the history of Creativepool. With a gorgeous Branding project which was well worthy of a Bronze, Range Left was able to secure an award for the second...
Posted by: Creativepool Editorial
Crazy as it sounds, 2022 is around the corner and with it, a new age for the future of work. As Covid restrictions get lifted and people get their full round of vaccines, workers will be expected to return to the office at least a few days per week....
Posted by: Antonino Lupo
The future of work is hybrid - if you’ve been around the Creativepool Magazine for long enough, you’ve read this many times from me now. While remote work is definitely here to stay, there is still a significant percentage of the...
Posted by: Antonino Lupo
You can hear horror stories from all over the industry, and unfortunately any agency leader can tell you that they are far too common. Clients leveraging their influence and the power of their wallets to have agencies submit to abusive behaviour,...
Posted by: Antonino Lupo