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Displaying 1 - 36 of 135 results

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Features

5 minutes with... Graham Fink - Creative Director at M&C Saatchi

What does being a CD at M&C Saatchi really mean? I think they refer to it as spinning plates these days. But pretty much everything involving helping write strategies to pushing the creative teams to get the best out of them and then in some cases...

Posted by: Creativepool
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Leaders

#GettingToKnow Graham Sturt, Creative Director @ Monotype

Tell us a bit about your role! Is there a “typical” day? I haven’t been at Monotype long enough yet to form an exact idea of what a ‘typical’ day is. So far, I’ve been undertaking a very well-structured and...

Posted by: Creativepool Editorial
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Leaders

WCRS, Sir Ian McKellen, Graham Norton & more stand for Pride in London

The next phase in this year’s Pride in London campaign was launched yesterday, and featured some rather impressive names lending their voices to the cause, which is more vital than ever given the horrific events that transpired over the weekend...

Posted by: Creativepool Editorial
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Inspiration

Spotlight: Graham Higgins

Graham Higgins is a motion graphics designer who works mostly in After Effects and Maya, but says he still feels like a bit of a novice in the motion graphics industry. CP profile: creativepool.co.uk/GrahamHiggins Website: sircharlesgraham.com How...

Posted by: Creativepool
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Features

Graham Wall - The Marketing Store

The Marketing Store is one of Britain’s leading integrated agencies. Our London office has about 250 people, with around 100 creatives working across all disciplines, including promotional, retail, experiential, product and digital, the last of...

Posted by: Creativepool
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Features

5 minutes with... Graham Pugh - Teamspirit

Tell us what you do for a living and who you work for? I'm Executive Creative Director of Teamspirit. What does that involve? Managing a department of creative teams, designers, artworkers and digital people, writing ads and mailshots and online...

Posted by: Creativepool
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Leaders

#GettingToKnow Brooklyn Brother’s latest signing, Orlando Warner

This week we’re getting to know former Engine Creative Director and current ECD at The Brooklyn Brothers, Orlando Warner. While he’s only been in his ECD role for a few months, Orlando has already been making waves over at Brooklyn...

Posted by: Creativepool Editorial
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Workshop

How we ate our own dog food and turned it into magic | #CreativeCaseStudy

The greatest creative departments are filled with exceptional talent. We use AI to match creative minds with the best briefs in the business - which is why our Chairman Sir John Hegarty observed that Genie could possibly be the greatest creative...

Posted by: Creativepool Editorial
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Leaders

Top Hires of the Week

DDB Worldwide Omnicom Group President and CEO John Wren has announced the appointment of Wendy Clark as President and CEO of DDB Worldwide. Clark succeeds Chuck Brymer who will assume the title of Chairman. Both roles are effective immediately....

Posted by: Creativepool Editorial
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Leaders

13 is a lucky number for Ogilvy and Bates

What is Portfolio Night? Ogilvy & Mather Asia Pacific have been announced as proud hosts of the 13th ADC Portfolio Night 13 in Greater China, with Bates CHI&Partners staging the event in Singapore on Wednesday 20 May. (This will be the sixth time in...

Posted by: Creativepool Editorial
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Leaders

Lean Mean Mob takeover M&C Saatchi

Last year, M&C Saatchi bought the digital agency Lean Mean Fighting Machine for an estimated £10 million as part of an ongoing effort to help establish itself in London. It would appear, however, that the move was actually part of a larger...

Posted by: Creativepool Editorial
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Leaders

Better World With Kind Words And Foosball

Yesterday (Sunday 21st September 2014) Ogilvy & Mather, one of the largest marketing communications companies in the world, got involved in spreading the word of amity through their new campaign, “Shoot Goals, Not Guns” for the...

Posted by: Creativepool
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Workshop

Opinions - Do you have to be nuts to be a creative genius?

by John Fountain A long, long time ago, in a galaxy far, far away, I was employed as a junior copywriter. Salary 4.5K. 1-month holiday a year. 1½ hours for lunch. I was not the only junior in the creative dept mind. There were three others and...

Posted by: Creativepool
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Features

Creative Directors on camera

From YouTube, leading advertising creatives explain what they do, why they do it and what excites them. Bill Bernbach on Creative Qualities. 'The basis for persuasion is to understand what motivates a man' Brilliant stuff from the greatest...

Posted by: Creativepool
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Inspiration

Who was your mentor?

Art director, designer, copywriter, illustrator, artworker, creative director - I have a question for you. When you first started in the business, were you lucky enough to sit at the feet of an expert? Did someone give you a helping hand and teach...

Posted by: Creativepool
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Inspiration

The agency founder who became her own client #BehindTheBrand

Sister Mary, a new strategic design agency founded by Leigh Chandler, has unveiled the design for a limited-edition run of intricately designed votive candles. The client? Leigh herself. Leigh, whose 20 year career has seen her design for major...

Posted by: Creativepool Editorial
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Inspiration

Should brands be giving freebies to influencers? #PredictionsMonth

Depending on who you ask, influencers are either a blight on the media landscape or the “most organic and transparent way to bring new audiences to your brand”. I, as ever, fall somewhere in the middle. I appreciate the appeal of somebody...

Posted by: Benjamin Hiorns
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Inspiration

Landor & Fitch make the Channel Tunnel more Gen Z friendly #BehindTheBrand

This week we spoke to Landor & Fitch Executive Director, Strategy and Innovation, EMEA James Withey and Executive Creative Director Graham Sykes about their transformative rebrand of the Eurotunnel (Channel Tunnel). Having been involved in designing...

Posted by: Creativepool Editorial
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Inspiration

Transforming Pentawards into a creative canvas for change | #BehindTheBrand

In 2020, Vault49 Co-Founder John Glasgow was invited to speak at the Pentawards Festival and joined the international awards jury. At the beginning of 2023, John was appointed Co-President of the jury, and the Vault49 team was asked to be Pentawards'...

Posted by: Creativepool Editorial
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Workshop

A masterclass in storytelling

Our job as storytellers is to be a kind of digital alchemist. Clients come to us with rough ideas and briefs. Then after much studying, prodding and poking we finally craft a beautiful audiovisual experience. Within our motion department, we work...

Posted by: We Are Tilt
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Inspiration

Paying down experience debt for luxury and premium brands

There's a saying in marketing: if you want to sell a product, you can charge a hundred pounds. But if you want to sell a story, the sky's the limit. That, in a nutshell, is the power of storytelling. It intrigues and inspires. It connects brand...

Posted by: Woven Agency
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Job Description: Lighting Designer 

The lighting designer coordinates heavily with the director and artistic director to determine what sort of lighting-related visuals will craft the desired result on stage. This can include anything from deciding what sort of lighting will create a...

Posted by: Creativepool
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Inspiration

Top 25 most inspiring creative inventions and products of all time

When you look at the history of product design and the greatest innovations of all time, it’s hard to ignore how a large amount of incredibly amazing inventions have all started popping up rather recently. The golden age of innovation and...

Posted by: Antonino Lupo
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Features

Ads that made history: 1984

Such is the power of Apple’s 1984. You see as little as a string of 4 numbers (or more precisely, a date), you see a still frame from the original ad, and you instantly know we are talking about a game-changer in the history of...

Posted by: Antonino Lupo
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Industry

Annual 2021: who will see your work this year?

Time is ticking! With the standard submissions deadline now out of the way, we are little more than two weeks away from the Annual 2021 final submissions deadline, on Thursday 10th June. The Annual is the Most Distributed creative industry award....

Posted by: Creativepool Editorial
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Inspiration

The spectacular resilience of an art director - #MemberSpotlight

Taking a look at the pictures below and throughout the piece, you wouldn't even imagine that Christine Serchia had no idea what an art director was, as she started in her former role for Cubitts. Clearly, she's a keen and incredibly focused...

Posted by: Creativepool Editorial

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