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Leaders

RKCR/Y&R launch first global campaign in 220 years for Lombard Odier

RKCR/Y&R has created the first major campaign for Lombard Odier, the 220-year-old Swiss bank. The “Rethink Everything” campaign, which spans print, digital, online, outdoor and social media, aims to challenge people’s preconceptions...

Posted by: Creativepool Editorial
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Features

The Black Cab Interviews Singapore: Chris Frost, Director, Cogs Agency

The Black Cab Interviews have flown all the way from London to Singapore just in time for Spikes Asia - Singapore’s Festival of Creativity, in collaboration with Jones Knowles Ritchie, supported by Cogs Agency and with production support by 90...

Posted by: Creativepool
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Leaders

J. Walter Thompson create bonkers “Fresher's Fortune” game for HSBC

When we think of University Freshers, it conjures up images of glorious debauchery, taxi cabs doused in teenage vomit and Jägerbombs. What it doesn't bring to mind, even remotely, is the concept of responsible banking. It is, however, one of the...

Posted by: Benjamin Hiorns
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Leaders

Top 10 Ads of the Week

Recipe - 888sport Recipe has created their first work for 888 Holdings since picking up the account back in June. Kicking off with a global relaunch of the 888sport brand, the “Take ‘em on!” campaign encourages audiences to feel...

Posted by: Creativepool Editorial
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Leaders

Maxus launches first ever Diversity Week

WPP media agency Maxus UK has announced the launch of its first ever Diversity Week, to celebrate diversity within the agency. The Diversity Week will run from 19 -23 September 2016 and will feature guest speakers including Jan Gooding, chairwoman of...

Posted by: Creativepool Editorial
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Leaders

OMA and Bengler's Panda app disrupts the sharing economy

OMA has teamed up with creative studio Bengler to propose an app that allows workers being exploited by digital sharing platforms like Uber and Airbnb to fight back against their employers. On show as part of the Oslo Architecture Triennale 2016,...

Posted by: Creativepool Editorial
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Leaders

Livity secures £1.5 million investment

Independent youth marketing agency Livity, whose clients include Google, Unilever, Barclays and Channel 4, is set to accelerate its growth ambitions and enhance its specialist agency offer, following an investment of up to £1.5 million from...

Posted by: Creativepool Editorial
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Industry

Reality Bites: What can VR do for your business?

Worldwide VR & AR is set to grow from $5.2 billion in 2016 to $162 billion in 2020 according to research by the International Data Corporation (IDC). But what does that mean for your business? Is it just another fad? Not according to Goldman Sachs...

Posted by: Creativepool Editorial
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Leaders

Free The Bid aims to break gender bias in advertising once and for all

Gender bias has, until now, been one of those issues a lot of us like to sweep under the rug, even though we all understand it's a major problem. For many, it's a lingering reminder of a bygone age of rampant misogyny and prejudice that we'd rather...

Posted by: Benjamin Hiorns
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Leaders

Rebrand Roundup: Operas, Addison Lee, and JFK

Base Design - Terminal 4 at JFK Airport Originally opened in 1957 and known as International Arrivals Building, Terminal 4 at JFK Airport in New York received a $1.4 billion redevelopment with its new building designed by Skidmore, Owings and...

Posted by: Creativepool Editorial
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Leaders

Top Account Wins of the Week

Fidelity International, a provider of world class investment solutions and retirement expertise, has selected MEC as its media agency following a pitch process. MEC, which won the business following a review handled through Oystercatchers, will...

Posted by: Creativepool Editorial
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Inspiration

Brand Case Studies: Breaking menstruation taboos at Thinx

Even in 2016, opening a dialogue that promotes, educates, reworks and sells a product for female menstruation is a bit tricky. Bodyform did a lot to fight the old stereotypes of blue liquids and active, smiling women in this excellent advert four...

Posted by: Kate Lewin
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Leaders

Top 10 Hires of the Week

Tribal Worldwide London Tribal Worldwide London has announced the appointment of Andrew Liles to the role of Director of Technology, while Marie Bradley will head up Business Analysis; a brand new role and discipline within the agency. Liles joins...

Posted by: Creativepool Editorial
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Leaders

Agency 2020: What will the agency landscape of the future look like?

For the last CS Presents of 2016 Creative Social have hand-picked 5 creative leaders for an event where they will give a varied perspective on how the agency landscape will look, feel and behave in 2020 along with the skills you’ll need to be...

Posted by: Creativepool Editorial
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Leaders

How #CatsNotAds turned into a global story overnight

London commuters will have had a pleasant surprise yesterday if they happened to pass through Clapham Common tube station, as the usual barrage of advertisements had been replaced by some cuddly kitties by an inspirations group of cat lovers. The...

Posted by: Benjamin Hiorns
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Leaders

Top 10 Ads of the Week

RKCY/Y&R - M&S Food RKCR/Y&R is launching the latest instalment of its award-winning M&S Food campaign with an ad that showcases the “Taste Asia” range. The TV campaign, which will be supported by press, OOH and digital activity,...

Posted by: Benjamin Hiorns
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Leaders

Karmarama and venturethree reinvent Just Eat for brand relaunch

Just Eat is relaunching its brand with a new company vision to create the world’s greatest food community. The relaunch is being spearheaded by a new brand and advertising campaign celebrated Just Eat’s renewed commitment to its 27,000 UK...

Posted by: Creativepool Editorial
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Leaders

Trends of Today Shaping the Agency of Tomorrow

In anticipation of our next CS Presents which explores the Agency landscape in 2020 we asked our speakers to take a peek into a crystal ball and predict which main trend of today will have the most impact on the Agency of Tomorrow. Here is what they...

Posted by: Daniele Fiandaca
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Leaders

Rufus Leonard demystifies pension planning for Scottish Widows

Rufus Leonard, the independent creative agency, is launching this year’s integrated campaign for Scottish Widows, which aims to demystify the pension planning process for consumers. Launching this week to tie in with Pension Awareness Day on 15...

Posted by: Creativepool Editorial
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Leaders

Rebrand Roundup: Fémme visuals, Deliciously Ella and Hollyoaks

Supple Studio - D.R.A.W Recruitment Supple Studio has designed an identity system for D.R.A.W. Recruitment based around an interlocking “D” device and the strap line “The Art of the Perfect Fit.” The new company was formed...

Posted by: Creativepool Editorial
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Features

Inside The Mind of Chris Turner, Sound Designer at Jungle Studios

What does it take to be a Founder of the next best tech company? Or the Director at a top agency? A sensational appetite for learning is definitely one of them. Inside the Mind is a new series of interviews where we jump into the heads of leaders &...

Posted by: Alexandra Schott
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Leaders

Top 10 Account Wins of the Week

We Are Social - Diesel Diesel has appointed We Are Social to run its #forsuccessfulliving fall winter 2016 digital global campaign. The fashion giant is collaborating with photographer Terry Richardson for a global launch of the collection in Tokyo...

Posted by: Creativepool Editorial
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Leaders

WPP aquire Linkpulse in Norway & partner with The Corpus in the UK

WPP announced this week that Plista, a provider of data-driven native advertising and part of Xaxis, WPP’s global programmatic media company, has acquired Linkpulse, a real-time content analytics company. Based in Oslo, Linkpulse works with...

Posted by: Creativepool Editorial
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Leaders

#SquadGoals with a new Epic Dance Off for MoneySuperMarket by Mother

The “Epic Dance Off” campaign has been arguably one of the most memorable of the last few years, so a new spot is always greeted with a degree of fanfare. This time, MoneySuperMarket is knocking it up another notch by bringing strutter...

Posted by: Creativepool Editorial
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Leaders

Branston and mcgarrybowen help kids beat the back-to-school blues

With the summer holidays finally over and done with (at least if you're a parent) Branston is making back to school lunches extra special by helping parents decorate their kids’ sandwich bags with witty cartoon illustrations. Branston’s...

Posted by: Creativepool Editorial
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Leaders

Rio Olympics 2016: The athletes and brands to watch

The games may be over, but the most decorated Olympians are now locked in a new competition - to win the big-name sponsorship deals which will pay the bills until Tokyo 2020. The UK doesn’t actually reward winners for their medals, and whilst...

Posted by: Kate Lewin

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