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Leaders

Creative education needs an urgent lesson in reinvention

Ian Wharton served as part of the creative leadership for design and innovation agencies in WPP and Publicis Groupe. He is the Founder of health technology startup Aide Health, an advisor at Justified Studio, the author of Spark for the Fire: How...

Posted by: Creativepool Editorial
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Inspiration

Tesco's incredibly ambitious Finest rebrand | #BehindTheBrand

Coley Porter Bell has embarked on a major packaging rebrand, telling the stories behind the food, and bringing consistency and clear navigation to over 1000 products for Tesco’s “Finest” range. This incredibly ambitious rebrand has...

Posted by: Creativepool Editorial
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Leaders

#GettingToKnow Gary Carruthers, MD at Underwaterpistol

Tell us a bit about your role! Is there a “typical” day? Agency life can be dynamic and unpredictable, so even though my days tend to start in a similar way, things often veer off in unexpected directions. Rather than try to control it,...

Posted by: Creativepool Editorial
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Features

A Brief History of AI in Advertising #HistoryMonth

Artificial Intelligence (AI) has become an integral part of our daily lives and it’s happened in a surprisingly slow and incestuous way. While many of us might have only become aware of its influence in recent months, the groundwork has been...

Posted by: Benjamin Hiorns
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Features

The Best Cannes Lions Winners of All Time #HistoryMonth

It’s been a full week now since the dust settled on the 2023 Cannes Lions and only time will tell if any of this year’s Grand Prix winners stand the test of time and earn their wings as legitimate “all timers.” Given that...

Posted by: Benjamin Hiorns
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Features

Why design matters in bids | #MoneyMonth

The problem Today's market is more competitive than ever, and when teams come together to define their must-win strategy for a project, an essential part of this is often overlooked or left until the last minute when the pressure is on and time is...

Posted by: Wedidit Creative
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Industry

Branding for startups – where to begin

Often an afterthought for new business startups, branding is an essential element that sometimes seems overly complicated – and expensive to implement. But it doesn't have to be that way, and having some idea of branding can help you establish an...

Posted by: Tony Clarkson
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Inspiration

The beer you can only drink if you’re 70+ | #BehindTheIdea

Beck's recently introduced Beck's 70+, a limited edition beer specially designed for more mature drinkers. As our taste buds age, we develop more resistance to bitter flavours, and Beck's has created a new formula that compensates for this change by...

Posted by: Creativepool Editorial
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Inspiration

Lacing up a new expert in all things luxury | #BehindTheBrand

Last year Laced commissioned SomeOne to fully overhaul their strategic, verbal and visual BrandWorld. From the world’s finest auction houses to the most codified streetwear hubs, reselling sneakers and other contemporary, limited edition items...

Posted by: Creativepool Editorial
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Inspiration

9 Reasons Your Brand Should Tell Stories

For CMOs today, options for building your brand are changing before your eyes. These days, leading brands think like publishers, creating editorial calendars, hiring chief content officers, and curating their asses off. This is all good and well, but...

Posted by: Lysle Wickersham
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Inspiration

#MemberSpotlight on master of all trades Gareth Southwell

How did you get into the industry? I seem to have developed an eclectic skillset, and I’ve been switching back and fore between images and words my whole adult life. At 18 I chose words, bailing out of a foundation course in Art and Design for...

Posted by: Creativepool Editorial
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Features

Is Brand Purpose Still Relevant in 2023? #PurposeMonth #CannesLions

Purpose is a small and complicated word. For many, it’s that indefinable ‘something’ that keeps us pushing against a brick wall even when we know it’s breaking our backs to do so and for many more it’s the thing that...

Posted by: Benjamin Hiorns
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Inspiration

#MemberSpotlight on graphic designer Anna Wilson

How did you get into the industry? Although I studied journalism, I’ve always loved design. I taught myself the basics of Adobe programmes and would learn as much as I could on the job from in-house designers. I then took a year-long...

Posted by: Creativepool Editorial
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Inspiration

#CompanySpotlight on animation specialists Stormy Studio

Stormy Studio is an award-winning business-focused animation studio in the UK that produces high-quality 2D and 3D business explainers and marketing animation for global brands and businesses. To learn more, we spoke to company founder and creative...

Posted by: Creativepool Editorial
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Inspiration

Fighting fire with Candour | #CompanySpotlight

This week, we’re shining our company spotlight on the London-based Documentary Production company, Candour. We spoke with Co-founder and producer Zachary Crawley on the studio’s humble beginnings and its current status as a defiantly...

Posted by: Creativepool Editorial
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Inspiration

How to Prioritise Wellbeing at Your Agency #PurposeMonth

In the increasingly fast-paced world of the creative industries, the relentless pursuit of innovation and success generally takes centre stage. However, amidst all the demands, pressures, and deadlines, it is essential to prioritise the wellbeing of...

Posted by: Benjamin Hiorns
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Inspiration

#MemberSpotlight on Grant Barratt, Brand Design Director @ AlphaSights

How did you get into the industry? I guess all the early signs were pointing towards a career in design, but in hindsight it’s quite shocking just how little thought went into pursuing this path. Art and design were my favourite subjects, and...

Posted by: Creativepool Editorial
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Workshop

5 Ways to Diversify Your Freelancer Income as a Creative #PurposeMonth

Being a freelancer in the creative industries can be equal parts exhilarating and terrifying, particularly with AI now potentially changing the playing field for so many of us. For me, freelancing offers the freedom to only accept the work I...

Posted by: Benjamin Hiorns
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Industry

Adapt and Change: How did the internet change graphic design?

The internet has made a massive difference in the graphic design industry. The marketing landscape has changed a lot, leading to a change in consumer behaviour. And all of this has meant that designers have had to adapt and change to not only keep up...

Posted by: Tony Clarkson
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Features

How is adland preparing for Eurovision?

For the first time this century, Eurovision is being celebrated on home turf. Of course, it’s a bittersweet experience as it should really be Kyiv that’s experiencing all the joy right now but these are dark times and in dark times we...

Posted by: Benjamin Hiorns
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Inspiration

Why we should all be more fish - The rise of #KindTok | #PurposeMonth

Kindness is a virtue that’s seldom celebrated in this world but there’s a trend currently taking over social media that aims to rectify that. Of course, social media is a platform itself rarely accustomed to kindness. More often than not,...

Posted by: Benjamin Hiorns
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Inspiration

#MemberSpotlight on Deep co-owner Charlie Eiles

How did you get into the industry? Having studied at Bournemouth I always enjoyed being surrounded by creative talent. I never wanted to be a designer but was fascinated by the way people used things, and what made them choose one brand over...

Posted by: Creativepool Editorial
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Industry

7 reasons NOT to enter awards

Industry awards. Who needs them, right? Shows assembled by organizations who are building a business on the industry and its professionals. And with each one comes a set of doubts, disappointments, and sometimes misconceptions that tend to undermine...

Posted by: Creativepool
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Leaders

Waking the Bear | #CompanySpotlight

In 2018, Richard Stanton and Toby Strangewood had a working hypothesis for a new agency. They wanted to build a marketing communication agency purposely designed for the unique needs of businesses going through critical periods of change. 5 years...

Posted by: Creativepool Editorial
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Leaders

#GettingtoKnow Alex Normanton, Global Brand Experience Lead at Reckitt

Tell us a bit about your role! Is there a “typical” day? My days are incredibly diverse, spinning multiple plates at any given time. I think the only typical moment within my day is drinking coffee. I could be writing briefs, reviewing...

Posted by: Creativepool Editorial

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