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Features

From benches to beds – Ad land’s best unconventional campaign stunts

Marketing is an ever-changing field, with new strategies and tactics emerging all the time, particularly in the lightspeed years following the pandemic. In today's highly competitive business landscape, traditional marketing techniques are no longer...

Posted by: Benjamin Hiorns
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Industry

Honouring the next generation of boaters | #BehindTheIdea

The newly rebranded Discover Boating, the world's largest online resource and guide to recreational boating, has teamed up with the National Marine Manufacturers Association (NMMA) and creative and media agency Cutwater to launch a campaign honouring...

Posted by: Creativepool Editorial
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Features

Death of the cool - What does "cool" really mean to Generation Alpha?

What exactly is cool and is it really still relevant in 2022? There’s something about the phrase itself that conjures images of contrivance and forced “attitude.” Think Sonic the Hedgehog circa 1992 or any MTV2 presenter ever (RIP...

Posted by: Benjamin Hiorns
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Inspiration

Next generation marketing: how to play in the Metaverse

A new digital era is on the horizon as the metaverse evolves from sci-fi concept into reality. While online channels have been the driving force of connectivity between businesses and consumers over the past couple of years, many are now...

Posted by: Creativepool Editorial
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Features

Getting to Know... New Land's Trine Pillay

Scandi production company New Land opened in London recently with former Smuggler exec producer Trine Pillay at the helm. New Land launched in 2014 and has since become Scandinavia’s most awarded production company with offices in Stockholm...

Posted by: Creativepool Editorial
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Leaders

VR & AI - The Next Generation Of Immersive Content

Opinion by Sol Rogers, CEO & Founder, REWIND AI is everywhere in the media at the moment, but it’s all quite confusing. What does artificial intelligence actually mean? What’s the difference between a chatbot, AI interfaces, Siri and the...

Posted by: Magnopus
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Leaders

Super Nintendo Land: Mario kart, leaked plans and patents

Anyone who has ever cursed the name of a blue shell or screamed bloody murder at a well placed banana peel will undoubtedly be planning a trip to Japan at some point in the near future. I'm referring, of course, to the Nintendo theme park currently...

Posted by: Benjamin Hiorns
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Leaders

La La Land was robbed at the Oscars according to Social Media

Global media agency Carat analysed consumer sentiment around the Oscars on social media to determine the ‘audience votes’ ahead of the big announcement made on 26th February, when the underdog “Moonlight” walked away with the Best Picture...

Posted by: Creativepool Editorial
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Leaders

Super Bowl 51: Ad land gets political. Or does it?

The 2017 Super Bowl came and went last night, with the New England Patriots coming back from the brink of defeat to score their fifth Super Bowl title. The real drama, however, appeared to be happening between the plays. Whilst Lady Gaga's half time...

Posted by: Benjamin Hiorns
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Leaders

Engaging the New Generation

The Voxburner Youth Marketing Strategy Conference saw speakers from music streaming platforms to FMCG brands deliberate the weird and wonderful world of young people’s lives, loves and hates. And how to market to them, of course. Here are our...

Posted by: ECHO
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Leaders

The latest advances in the land of VR

They were always going to make an impact on the VR world in a big way, but reports seem to suggest that Google have some pretty ambitious plans, with the rumours stating that the tech giants are building a standalone headset that doesn't require a...

Posted by: Benjamin Hiorns
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Inspiration

Meet Neil Davidson: Generation-Tinder Expert & 2016 Annual Judge

We first met Neil Davidson back in October at the Festival of Marketing. His tenacity to analyze and explore our ever-evolving relationships with brands sparked our interest and intrigue to hear more. His presentation, “How Do You Get...

Posted by: Creativepool Editorial
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Leaders

Introducing the next generation of movie making

Digital Riot Media, claims to be the leading company ready to produce, market and distribute premium feature-length films directly to millennials worldwide. The digitally-focused platform will work with top social media influencers and internet...

Posted by: Magnus Shaw
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Leaders

Step into Damon Albarn's wonder.land at the National Theatre this week

The National Theatre is set to open a dazzling new digital exhibition this week, which will be the biggest interactive installation the theatre has ever done. Enter wonder.land is a free, digital exhibition inspired by the theatre's new musical of...

Posted by: Creativepool Editorial
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Leaders

Meet the next generation of website builders

In the same way you wouldn’t use a hammer to crack a nut it’s just as important that you choose the right tool for building and updating your website. The Content Management System (or CMS) was supposed to be the all singing and all dancing...

Posted by: Fabrik
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Leaders

Land Rover's misadventure on Instagram

Everything's viral, everything's multi-platform, everything's connected, everything's social. The advertising world isn't happy these days, unless it's combining some social network with some digital device to produce something everybody can stand...

Posted by: Magnus Shaw
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Leaders

Ad land pioneers honoured at 4A’s Awards

The 4A's fifth annual Diversity Leadership Luncheon, which celebrates diversity and talent within the advertising industry, was held yesterday (August 12) during The Face of Talent symposium in New York City. Amongst those honoured were ad industry...

Posted by: Creativepool Editorial
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Leaders

Trippy Face-Pulling Ad Targets A New Generation For Honda

"What if you could find that sweet spot? Where everything is just the way you want?". Honda is pitching their new 2016 HR-V Crossover as a new type of car category, specifically for urbanites in their mid-20s. Honda Senior-VP/General Manager Jeff...

Posted by: Creativepool Editorial
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Leaders

Ad land fights back against homophobia

Hatred exists in many shapes and forms, but no form of hatred grinds my gears quite like bigotry. In such a supposedly enlightened age, despising another person simply because their beliefs or lifestyle don't align with yours should be completely...

Posted by: Benjamin Hiorns
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Leaders

Ogloovy and the Generation O Revolution

The latest in a series of recent acquisitions made by WPP; it was announced yesterday that Gloo Digital Design, one of the largest digital agencies in South Africa, as been acquired by the advertising giants through Ogilvy & Mather South Africa. The...

Posted by: Benjamin Hiorns
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Leaders

Finally, the first Living Wage employer in Ad-Land

The UK branch of the Ogilvy & Mather Group recently became the first major, global advertising giant to instigate a Living Wage policy amongst its employees. Becoming a living wage employer means that a company will pay all of their employees a...

Posted by: Benjamin Hiorns
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Leaders

Former Leo Burnett employees make exciting moves in ad land

Luke Atkinson, former head of planning at Leo Burnett Sydney, will be moving to New York to serve as vice president of consumer and cultural planning for Smirnoff vodka. Atkinson left Leo Burnett earlier in the year to get married and was replaced by...

Posted by: Benjamin Hiorns
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Leaders

MediaCom land lucrative A-B InBev account

The WPP shop MediaCom has been selected to take care of US media planning and buying duties for Anheuser Busch InBev, the brewing giant whose brands include globally recognised beers such as Budweiser, Bud Light, Stella Artois and Beck's. The company...

Posted by: Benjamin Hiorns
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Leaders

VCCP land Grolsch creative account and 101 Wins Tango

After a short time spent without a dedicated advertising agency, Grolsch, the Dutch premium lager brand, has given its UK account to VCCP. Grolsch gave VCCP the business without a pitch, and the resulting campaign will air in 2015 to coincide with...

Posted by: Benjamin Hiorns
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Inspiration

The car ad without the car: Land Rover #Hibernot

I don’t want to jinx it or anything, but hasn’t the weather been glorious over the past few days? Warm enough to potter around the garden in a t-shirt, I even slapped on some factor 10 sun cream, being the pasty ginge that I am. And...

Posted by: Ashley Morrison
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Inspiration

Land of the free. Has charging for things become taboo?

HM Government and Tesco must have thought they'd found the Holy Grail. In an era of high unemployment and a conspicuous absence of career opportunities, the idea that the jobless could somehow be coerced into working for the ubiquitous supermarket...

Posted by: Creativepool
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Inspiration

Member Spotlight: Malane Newman's cartoons make America look great

Imagine going to a theme park that caters to different generations with each ‘land’ representing a different decade and a “little bit of Disney magic”. Life in the 50s - Generation Land is a realisation of that place in poster...

Posted by: Creativepool Editorial
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Features

Creative Resolutions for 2024 #YearInReview

As the year starts to wind down and we take stock of what we achieved (or didn’t achieve) over the last 12 months, it’s only natural to start asking what we’d have done differently if we could do it all over again. Well, thankfully...

Posted by: Benjamin Hiorns

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