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Inspiration

#CompanySpotlight on animation specialists Stormy Studio

Stormy Studio is an award-winning business-focused animation studio in the UK that produces high-quality 2D and 3D business explainers and marketing animation for global brands and businesses. To learn more, we spoke to company founder and creative...

Posted by: Creativepool Editorial
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Inspiration

The Animation Trends to watch out for in 2021

2020 was... interesting. An interesting time for all of us, from artists to writers and everything in between. It was also an interesting year for animation, and who knows what will happen in 2021 with that? With people still stuck at home for the...

Posted by: Creativepool Editorial
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Industry

Behind the Idea: Start with Connection and a bit of Juice

Short deadline, teams scattered around the world, a pretty challenging theme to transfer on screen. This may sound like the perfect recipe for failure to some, but not when Polish studio Juice enters the stage. Start with Connection is a powerful...

Posted by: Creativepool Editorial
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Industry

Behind the Idea: That time Blue Zoo embraced all Shapes

The word 'puberty' can evoke quite a varied range of bad memories in the minds of us all. It is a time of change and self-realisation. It is a time in which we become aware of our own selves, bodies and sexual identities. It is also the most...

Posted by: Creativepool Editorial
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Workshop

Behind the Idea: How to Seize the Awkward with Droga5 and the Ad Council

We've just wrapped up Mental Health Awareness Month and we've seen some incredible works from all across the creative industry to fight the stigma of talking about your mental health, whoever you are and wherever you are from. With suicide as the...

Posted by: Creativepool Editorial
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Features

Behind the Idea: Wear and Share support with Perq Studio

The team at Perq Studio is not one to stay put while the world is in danger. Designers and creatives are not key workers, and for the strongest spirits out there, it must be suffocating to be forced to stay home with no way to make a difference....

Posted by: Creativepool Editorial
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Features

Behind the Idea: Giving the gift of reading this Christmas

Last month, Penguin Random House collaborated with London-based studio Anyways Creative to create the ‘Books Make Us Better’ campaign to promote the joy of reading by gifting books at Christmas. The campaign aims to appeal to readers of...

Posted by: Creativepool Editorial
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Leaders

Behind the Idea: Bringing Honda back up to speed

Valtteri Bottas may have won the 2019 Japanese Grand Prix at Suzuka yesterday but the prize for the coolest ad to promote the event goes to Digitas UK and Honda. The high-octane animation is a collaboration with Mainframe and a sequel to the Powered...

Posted by: Creativepool Editorial
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Workshop

An insider's guide to the 3D animation pipeline

The process of creating a 3D animation is much more complex than most people think. The number of steps to produce a 3D animated video can vary a great deal, depending on the animation studio involved and the scale of the project itself. But...

Posted by: Dream Farm Studios
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Leaders

Behind the Idea: Tattoos do the talking for LYNX

Tattoos play a key role in personal expression and original body art can go a long way in telling an individual's story - especially the ones in a new campaign for LYNX INK shower gel through 72andSunny Amsterdam. Comprising three spots that see...

Posted by: Creativepool Editorial
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Leaders

Behind the Idea: The Times and Kia show the cost of leaving it unsaid

Kia has launched a new campaign called Journeys That Matter in partnership with News UK and Sky Media to raise awareness of its car portfolio, featuring the Kia ProCeed and Kia's new all-electric e-Niro. News UK’s Bridge Studio developed three...

Posted by: Creativepool
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Inspiration

Learn animation at jelly’s Motion Academy

This May, jelly London will be launching a series of exciting, interactive animation workshops aimed to inspire, educate and motivate the next generation of producers. Motion Academy will take place at jelly's HQ in the heart of Fitzrovia, giving...

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Inspiration

Making a good idea stick with Nudi and Good Habit #BehindTheBrand

A new player in the Italian fast food space, Nudi have discovered a way to strip down the calories in a delicious Italian meal, to the bare minimum. Good Habit developed a distinctive identity that is characterized by a playful and cheeky tone....

Posted by: Creativepool Editorial
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Workshop

How to choose an animation studio

Hiring the best team to bring your animation projects to life is not an easy task. Animation projects require extensive production, and the proper studio needs to deliver the desired visual output while also guaranteeing a smooth experience...

Posted by: Creativepool Editorial
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Inspiration

Why is animation so effective for emotional storytelling?

Karl Doran, founder and creative director of Flow Creative - the Manchester based agency behind BBC Children in Need’s 2022 animated video campaign - discusses why video animation is so effective for communicating emotive yet positive and...

Posted by: Creativepool Editorial
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Workshop

The magical world of animation: 15 different styles - Part 1

This article stemmed from a conversation in the studio, where we were looking at the multitude of ways we could tackle a project. As you’ll see from our site, we rarely have two projects the same. So, here we go with a three part blog, looking...

Posted by: Mighty Giant
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Workshop

Countdown to a Killer Animation: An Animation from Script to Screen

Your client just dropped a bomb - they want a medical animation or MOA for a conference in four months. Let’s say, for the sake of argument, you have to produce an animation for the 2021 ASH Conference at the end of November. ASH is still four...

Posted by: MadMicrobe Studios
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Inspiration

3 beautiful and inspiring trends for the future of animation

As technology progresses, the beautiful craft of animation becomes more and more advanced. We have now reached a level of detail close to photorealism, with Disney and Pixar leading the way in terms of production value in feature films. Raya and the...

Posted by: Antonino Lupo
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Features

From Magic Lanterns to ToonBoom: The Outstanding History of Animation

When I was a kid, I used to consume a whole lot of animation. Disney was my favoured choice to fill a boring evening, but I would not disdain Looney Tunes, Pingu (big one for me) or the occasional Matt Groening stuff. To me, animation was a given....

Posted by: Antonino Lupo
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Inspiration

The magic of award-winning animation with Ambassadors - #AnnualSpotlight

Ambassadors is a creative production studio driven by the belief that craft makes all the difference. It is a testimony to Ambassadors's love for the industry and craft of animation that they were able to become our very first Creative Services...

Posted by: Creativepool Editorial
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Inspiration

Running a small animation studio through a pandemic - #CompanySpotlight

Young, cosy, born and developed through hardship and great creative passion - animation studio Kino Bino has just the perfect story of what is hopefully set to be a successful animation studio in the United Kingdom. Kino Bino was founded in 2019...

Posted by: Creativepool Editorial
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Inspiration

23 Moons of Animation - #CompanySpotlight

How do you succeed in a challenging animation market? Creative animation studio 23lunes might have a few stories to tell about that. Operating in what CEO and Director Jordi García defined a pretty limited Spanish market, 23lunes works daily to...

Posted by: Creativepool Editorial
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Industry

Behind the Idea: That time Kylie Minogue starred in a ROXi ad

As the world's most favourite Australian export, Kylie Minogue is quite clearly beloved on a global level and a personality any brand would want associated with its products. So when the folks at London Advertising got in touch with a ROXi TV ad...

Posted by: Creativepool Editorial
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Industry

Behind the Idea: a Trump VS Biden game with a data surprise

The problem of conducting survey is that not all respondents will be entirely honest about their personal preferences, sometimes in an effort to avoid conflict, sometimes to avoid being labelled as the ones with the 'unpopular opinion.' But a game in...

Posted by: Creativepool Editorial
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Industry

Behind the Idea: nailing natural and clever humour with Zulu Alpha Kilo

You can tell at first glance why Zulu Alpha Kilo was an Annual 2020 Gold Winner. Their hilarious campaign for Bell, the largest telecommunications provider in Canada, is a testimony to the team's mastery and it's just so incredibly hilarious to...

Posted by: Creativepool Editorial
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Industry

Behind the Idea: The powerful anti-exploitation campaign by Affixxius

Hard-hitting. Impactful. Crude in its sheer honesty. There are a lot of words that we could use to describe the beautiful campaign by Affixxius for the Leicestershire Police - but none of those would do it justice as much as spending just two minutes...

Posted by: Creativepool Editorial
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Industry

Behind the Idea: Homosexuals are Still Revolting

If your first reaction to the headline above was of pure shock amidst some confusion, clearly Martin Firrell and Clear Channel have done an amazing job. ‘Still Revolting’ is a OOH project featuring three artworks by public artist Martin...

Posted by: Creativepool Editorial

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