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Workshop

How much should I charge as a freelance musician/composer?

A guide to freelance music composition rates, with tips and advice from experienced professionals in the industry Musicians and composers set the mood of the stories we love and cherish the most in our hearts. Without musicians, horror films would...

Posted by: Antonino Lupo
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Inspiration

Raw simplicity and clarity of design - #MemberSpotlight

It sounds cliché, but one of the most important recommendations a starting designer should heed is to keep things simple. Easier said than done, of course - and yet some designers, such as Jennifer Swales, make of simplicity the founding stone...

Posted by: Creativepool Editorial
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Leaders

A look at influencer marketing and dating brands

Influencer marketing is on the rise, as influencers prove to be one of the most effective marketing tools in the era of social media. These inspiring social figures can attract hundreds of thousands of followers, bringing a wide array of benefits to...

Posted by: Creativepool Editorial
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Inspiration

Following the flow of creativity - #MemberSpotlight

If there is one kind of creative professionals out there who could talk endlessly about flow, that is the pros in production. Filmmakers like David Cerqueiro focus entire careers about the beauty of flowing images, and that's what makes their style...

Posted by: Creativepool Editorial
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Industry

An Ark for the Children - #BehindTheIdea

There is one magical place in Chipping Barnet, England, where caring nurses, doctors and volunteers work relentlessly to make every little moment count for families of children with life-threatening conditions. Even in a year like 2020, Noah's Ark...

Posted by: Creativepool Editorial
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Workshop

How much should I charge as a freelancer?

So you’ve decided you want to go freelance. Congratulations! Choosing the freelance life is a huge decision and I’m sure you didn’t take it lightly. Of course, autonomy and independence comes at a certain price; and that price, you...

Posted by: Antonino Lupo
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Inspiration

From freelancing to owning a business and beyond - #MemberSpotlight

In one way or another, freelance designer and creative Hiten Thaker has been in the creative industry for the best part of 20 years. A highly focused and entrepreneurial professional, Hiten has worked for a plethora of high-profile clients and you...

Posted by: Creativepool Editorial
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Inspiration

Best Photographers of 2020

10 of the most promising and talented photographers this year. This year has been quite interesting for photographers, forced for the most part to remain stuck at home and without the usual inputs they could get from the outside world. In all...

Posted by: Antonino Lupo
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Inspiration

Best Illustrators of 2020

Whether you’re looking for talent or inspiration, take a look at these amazing illustrators to get you on the right track. Nothing like a good 10 months stuck at home to get creative. Right? Well, if you’re like me, by now you realised...

Posted by: Antonino Lupo
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Inspiration

What is a Digital Experience?

The expectations of the average consumer from companies concerning marketing and communication have grown rapidly over the last two decades and a lot of this has to do with the growth in digital technology. We live in times where many retailers only...

Posted by: SMACK Agency
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Inspiration

The art of styling food with Lola Faura Praxedes

Few arts are as delicate and delicious as the one of the food stylist. It's hard not to fall in love with Lola Faura's photography. All it takes is one quick glance at one of her projects on her profile and you instantly want to run for the fridge -...

Posted by: Creativepool Editorial
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Workshop

Preparing for the Post-COVID Jobs Market

“This too shall pass” is a popular saying derived from ancient Persia that reflects rather elegantly and succinctly on the ephemerality of the human condition. It’s a mantra that many of us have undoubtedly been muttering under our...

Posted by: Benjamin Hiorns
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Features

What to do when the plagiarist strikes?

Of all the projects I’ve been involved with since my career in design and branding kicked off some twenty years ago, there are few I feel as fondly towards as the Studiocanal cinema ident. I remember the day we received the brief; the rush of...

Posted by: Richard Holman
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Workshop

How to job hunt during the pandemic

It's no secret that the industry has seen several mass redundancies being made in the past six months. Add that to a delicate balance made of fresh graduates looking for a job, which reach the order of tens of thousands every year, and you have the...

Posted by: Creativepool Editorial
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Inspiration

Looking Deeper with Paul Gawman and Ogilvy Health

Have you ever heard of Pulmonary Arterial Hypertension? Neither did we, until we read the interview with Paul Gawman below. And that is precisely the problem. According to Paul, who has worked with Ogilvy Health to craft the 3D illustration below,...

Posted by: Creativepool Editorial
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Inspiration

Letting Our Demons Run with Leo Uehara

Sure, commercial work is great, but have you tried unplugging with some personal projects? It's too easy to get caught up in your daily life and in a loop of constant work for others, but freelance motion designer Leo Uehara believes it is important...

Posted by: Creativepool Editorial
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Leaders

Deirdre Waldron on passionate leadership

TBWA\Dublin chief executive officer Deirdre 'Dee' Waldron was not born a CEO. And this made her an even more passionate and empathetic leader. Born a computer programmer, Dee learned from coding a set of transferable skills she still employs to this...

Posted by: Creativepool Editorial
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Industry

Global creative calendar: August 2020

These days, you may be hard pressed to feel much excitement about building your career and reaching for the stars. For almost everyone, the challenges are staggering. Still, looking at all the ways innovative people and groups are uniting to educate,...

Posted by: The Darnell Works Agency
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Inspiration

The Relentless Free Spirit of Clare Reeves

We don't often feature voice artists around these parts - but when we do, we make sure they are among the most inspiring creatives out there. There are a lot of misconceptions about performing arts, and freelance voice artist Clare Reeves knows them...

Posted by: Creativepool Editorial
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Industry

Annual 2020 FAQ: 7 'Most' Asked Questions About the Annual Awards

We’re little more than one week away from the final submissions deadline for the creative industry's 'most' award, and as the last round of entries starts to flow in, we are also getting a lot of questions on how Annual 2020 works. There are...

Posted by: Creativepool Editorial
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Workshop

The brilliant self-campaign of London Advertising

Turns out advertising agencies are not the best folks when it comes to following their own advice. Constantly helping brands cut through with some witty voice or compelling storytelling, they tend to forget to do the same about...

Posted by: Creativepool Editorial
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Features

6 ways brands are getting Gen-Z wrong

Nineties or millennials, noughties or baby boomers, it is no secret that all generations have their myths and prejudices and marketers have to overcome these to make sure they're tailoring their offer appropriately. We've had the chance to learn...

Posted by: Creativepool Editorial
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Leaders

Introducing the Inside Out Awards™ 2020 Judging panel

We are delighted to announce this year’s Inside Out Awards™ Judging panel. We have worked hard to select a diverse team of judges with a range of knowledge, experience and skills. Our expert Judges all hold senior positions, are highly...

Posted by: Inside Out Awards™
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Inspiration

The Top 10 most exciting 3D artists

The third dimension has been enticing artists for decades, but it’s only in relatively recent years that some incredibly talented creatives have been able to truly utilise the flexibility, the depth, the power and the potential of 3D artistry....

Posted by: Benjamin Hiorns
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Inspiration

The Top 10 most exciting illustrators

Taking inspiration from the abstract, the surreal, the bold, the colourful and the iconic, this collection of the best illustrators around should provide some much-needed inspiration for those of you struggling with self-isolation. Who are the top...

Posted by: Benjamin Hiorns
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Can I get fired because of coronavirus?

Tens of millions of workers all around the world are being asked to stay home as we speak, in the attempt to slow the spread of coronavirus. At the same time, millions of others have no choice but to keep going to work. No matter where you stand in...

Posted by: Creativepool Editorial
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Leaders

Disney+ and what it means for the future of streaming entertainment

This week, Disney+ finally launched in the UK at perhaps the most opportune time in history - when almost all of us are forced to stay indoors. We can gently chuckle at the conspiracy theories about Disney engineering coronavirus to maximise...

Posted by: Benjamin Hiorns
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Leaders

Happy Birthday YouTube: Why the platform is still relevant 15 years on

Valentine’s Day aside, the 14th February 2020 marked a very special occasion in the calendar. YouTube turned fifteen years old. That’s right, the original video-sharing platform is no longer a tweenager and has moved into the complex...

Posted by: Mary Keane Dawson
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Leaders

Why showing consumers unconditional love is the key to brand success

With research firm Savvy finding that 38% of UK shoppers intended to celebrate Valentine’s Day this year, expecting to spend around £113,000,000 on jewellery alone, the romantic event still represents a valuable opportunity to drive sales,...

Posted by: Caroline Burgess-Pike
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Features

Getting to know - Doing digital differently with David Wharram

For this week’s getting to know, I sat down with David Wharram, the CEO of Coast Digital - a digital marketing agency that prides itself as an agency that thinks about digital marketing “in a different way.” What does that mean...

Posted by: Benjamin Hiorns
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Workshop

The Maturation of the Startup - A guide to starting your own agency

So you want to start your own creative agency? Well, good luck! If building a business is like raising a child, then nurturing a team of passionate, sensitive creatives is like being a first-time father or mother and caring for a sick infant....

Posted by: Creativepool Editorial
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Inspiration

Member Spotlight: David Istvan on never settling for the comfort zone

A cursory glance at the work of David Istvan and you might be forgiven for thinking he’s something of a loud and effervescent personality. He is, however, a decidedly humble, socially-conscious and provocative illustrator that has spent the...

Posted by: Creativepool Editorial
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Industry

Creativepool Annual Spotlight: AKQA show us how to believe again

AKQA has been a big part of the Creativepool community in one form or another since its initial inception. The agency has been a Creativepool member since 2013 and has been behind dozens of featured projects and award-winning Annual entries over the...

Posted by: Creativepool Editorial
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Industry

Creativepool Annual Spotlight: Mother make us laugh and cry

Having begun life almost 30 years ago with just three incredibly creative individuals sat around a table, Mother has blossomed in the last few decades into one of the most beloved agencies not only in London but the creative world at large. Mother...

Posted by: Creativepool Editorial

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